Rehab Media Group

Chief Operating Officer

Legado Capital

Managing Partner

Crowd Content

Mandate: Hired to facilitate ownership transition, professionalize the business and preparing it for growth

Results:. 
- Facilitated a smooth transition of ownership by working closely with the founder and the new investor group.
- Prepared the company for high growth and scalability by implementing management best practices, including EOS (Entrepreneurial Operating System), strategic planning, budgeting, and a management reporting cadence.
- Achieved over 80% sales growth in the first two years post-acquisition through a combination of organic and inorganic growth strategies.
- Designed and developed new sales and marketing functions, transitioning from individual contributors to a team-based approach.
- Developed a new go-to-market strategy targeting higher-end clients, successfully increasing ACV by over 50%
- Actively participated in marketing activities by leading webinars, creating blog and social media thought leadership content,  speaking at conference, and recording a weekly video newsletter
- Assembled a new leadership team to support long term vision 
- Built and trained a sales team including Account Executives, Account Managers, Client Success managers and SDRs
- Implemented a new sales process and improve sales efficiency by 50%

President and Chief Executive Officer

Kivuto Solutions

Oversee Strategy, Operations, Finance, Sales & Marketing

Mandate: Hired to facilitate ownership transition, professionalize the business and preparing it for growth

Results:
-Led the company through a seamless ownership transition.
-Professionalized the business by recruiting and developing a world-class management team.
-Streamlined costs and optimized the business model for greater efficiency.
-Led the transition from "per use" software solutions to a subscription-based model, launching the company’s first SaaS product and generating $2M in revenue within the first year.
-Developed a new go-to-market strategy
-Implemented a new sales process 
-Built new sales team including VP of Sales and Account Executives
-Directed the development of a new go-to-market strategy focused on subscription revenue and higher ACV.
-Raised multiple rounds of funding for acquisition and growth initiatives.

Chief Executive Officer

BMO Financial Group

Lead and developed a portfolio of 30+ Corporate Clients with approved credit facilities over CAD $1.2Bn. Current portfolio is comprised by public and private clients with complex deals and financing structures such as Syndications, High Yield Notes, Cross Border Facilities, Sub-debt, Leveraged Financing, Hedging, etc.

Managing Director Corporate Finance

HSBC Bank Canada

Managed and developed a portfolio of 30+ private and public middle market and large corporate clients  of CAD 500M+ in credit facilities, international presence, structured finance (MBO, LBO) and capital markets potential. Several transactions included setting up banking operations and credit facilities in multiple jurisdiction around the world for clients with multinational operations.

Senior Account Manager - Corporate Energy Financing

HSBC Colombia

Developed and managed a new-to-bank portfolio of 40+ middle market and large corporate clients generating over US 2M in revenue over the first 6 months.

Senior Relationship Manager Corporate Banking

Citi

Relationship Manager - Corporate and Multinationals

I’m passionate about growing businesses and helping them unlock their full potential. With a deep background in B2B sales, business development, and content marketing, I have experience working with small tech companies, developing go-to-market strategies, and building high-performing marketing and sales teams from the ground up.

I understand the unique challenges of selling to both enterprise clients and small to mid-size companies, and I’ve developed a strategic approach that aligns with their specific needs. My expertise in marketing and selling B2B products and services has allowed me to drive growth for a wide range of organizations.

In addition to growing revenue, I have a track record of building world-class management teams and implementing scalable, repeatable processes that drive efficiency and long-term success. I’m well-versed in managing P&L, forecasting, budgeting, and have hands-on experience with frameworks like EOS, where I’ve successfully implemented KPIs and management processes.

Key Areas of Expertise:

- B2B Sales & Business Development
- Go-to-Market Strategy
- Marketing & Sales Team Leadership
- Enterprise & SMB Sales
- P&L Management, Forecasting, and Budgeting
- Scalable Process Implementation
- EOS & KPI-Driven Management Frameworks
- Building World-Class Management Teams

Yesterday sucked.

Client fight.

Critical call tanked in minutes.

Someone decided to be a jerk for sport.

And it rained like the universe was piling on for dramatic effect.

By the end of the day, I felt beat up.

But thenI reminded myself:

It could’ve been worse. 

It could’ve been better.

Who cares.

One bad day doesn’t mean anything.

It’s just part of the game.

People think success feels good all the time.
It doesn’t.

Most of it is just showing up when everything feels heavy and you’d rather check out.

So I told myself:

You GET to do this.
You don’t HAVE to do this.

Big difference.

Tomorrow might be a win.

Tomorrow might punch me in the face again.

Doesn’t matter.

People who make it aren’t the ones who have perfect days.

They’re the ones who keep moving through the shitty ones.

Just keep going.

Confidence. 
Momentum. 
Results. 
They all follow movement.

Carlos Meza

Scale Without Chaos | Fractional Help for GTM, Sales & Marketing | I Build Growth Engines & Operating Systems That Don’t Rely on the Founder

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Every Friday I remind myself of one thing:

I get to do this.

I get to build.

I get to lead.

I get to solve problems most people never see.

Founders often live in the gap, always thinking about what’s missing.

But the real power comes from recognizing what’s already here.

Gratitude doesn’t make you soft.

It makes you clear.

And clarity makes you dangerous.

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Here is a satisfying Friday video. Enjoy!

Some businesses don’t have a sales problem.

They don’t have a marketing problem.

They have a focus problem.

Instead of making the main thing better, they jump to a new thing.

New channel.
New product.
New campaign.
New idea.

Each one feels exciting. Each one feels like it might be the silver bullet.

It rarely is.

What usually happens is this:
	•	The core channel is only half-baked
	•	The offer is decent but not great
	•	The messaging works… sometimes
	•	The sales process is inconsistent

And instead of fixing that, the company looks for something new to save them.

More doesn’t fix broken.

Different doesn’t fix unfinished.

Real growth usually comes from doing more of what already works, not chasing what’s shiny.

Optimize the main thing:
	•	Improve the offer
	•	Tighten the message
	•	Train the sales team
	•	Fix conversion leaks
	•	Increase consistency

Once the core engine is strong, then you add channels.

Then you expand products.

Then you scale.

Focus isn’t boring.

It’s profitable.

Most companies don’t need a new idea.

They need the discipline to finish the one they already have.

Founders get ripped off by marketing agencies every day.

Not because the agencies are bad people…

But because founders buy tactics when what they actually need is strategy.

Many agencies are one-trick ponies.

If they sell SEO, magically SEO is “the answer.”

If they sell paid ads, paid ads are suddenly “the only path to scale.”

If they sell social, guess what… “You need to post more.”

They push what they sell.

Not what you need.

And founders fall for it because they don’t know any better. 

They assume “marketing is marketing.” 

It’s not.

Here’s the deal:

You don’t need SEO.
You don’t need ads.
You don’t need social.

You need clarity.

You need:
	•	A real ICP
	•	A real target market
	•	A real message
	•	A real GTM
	•	A real strategy

If you don’t have that, every tactic will fail.

Not because the tactic is bad…

But because your foundation is trash.

The fix?

Get someone with a marketing brain in the room before you hire an agency.

A strategist. 
An advisor. 
A fractional CMO. 

Someone who isn’t biased toward a single channel.

Or hire an agency that actually leads with strategy and works across channels so they don’t force-fit you into the one thing they sell.

Because until you fix strategy, every dollar you spend on tactics is pretty much charity.

It’s Friday.

This week had wins.

It had losses.

It had moments that made me question things.

And that’s normal.

Building anything meaningful is never a straight line. Some weeks feel light. 

Others feel heavy. Most are a mix of both.

So before you shut the laptop and move on to the weekend, here’s a reminder:

You showed up.

You made decisions.

You pushed things forward, even when it wasn’t fun.

That counts.

Rest a bit. Reset your head.

Next week will bring new problems to solve and new chances to get better.

Happy Friday.

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Here is a mindless Friday video. Enjoy!

Confidence isn’t built when things are easy.

It’s built when everything sucks and you keep going anyway.

Founders freak out during hard seasons because they think struggle means something is “wrong.”

It’s not wrong.

It’s normal.

Hard seasons are the price of doing anything meaningful.

Here’s the part people don’t get:

You don’t “lose” confidence. You stop doing the things that created it.

Confidence comes from evidence.

Evidence comes from action.

Make one decision.

Fix one bottleneck.

Move one thing forward.

That’s how momentum starts. 

And momentum kills doubt.

When you feel like everything is falling apart, do three things:

1. Look at the data, not your emotions.
Your feelings say “the sky is falling.”

The numbers usually say “you have three problems to solve.”

2. Stop tying your identity to the scoreboard.
A bad month doesn’t mean you’re a bad founder.

It just means you’re in a hard month.

3. Remember your track record.
You’ve solved harder problems than this.

You didn’t get here by luck.

Hard seasons forge the version of you that can handle the next level.

So if you’re going through it right now, good.

You’re earning your next upgrade.

“Nobody can do it like me.”

Founders love saying,

And they’re right.

Nobody can do it like you… because nobody else is you.

But here’s what you're missing:

Just because no one can do it your way doesn’t mean they can’t do it better.

You’re a generalist running 27 jobs at once.
 
A real salesperson sells all day.
A real marketer markets all day.
A real operator thinks in systems all day.

They’re specialists.

You’re not supposed to beat them at their specialty.

Founders get stuck because they think their uniqueness makes them irreplaceable everywhere.

It doesn’t.

It just makes them the bottleneck.

If you want to scale, you have to let go.

You have to hire people who outperform you in the areas that matter.

You have to delegate, not because you’re weak, but because that’s literally how real companies grow.

The belief “no one can do it like me” isn’t a strength.
It’s an anchor.

Drop it.
Let experts be experts.
And watch how fast the business outgrows what you could ever do alone.

Startups overthink GTM and under-execute it.

So here’s the 90-day GTM launch plan every startup should use.

Simple, clear, zero fluff.

Days 1–30: Clarity Phase (Stop guessing, start aiming)

Your only job here is to figure out who you’re for and why they should care.
If you skip this, nothing else works.

-Define your ICP (company size, industry, buyer persona, pains)
-Map their buying process
-Build your value proposition (pain → promise → proof)
-Develop your offer and pricing
-Create your messaging pillars
-Build a simple website/landing page that speaks to ONE audience

This month is about getting aligned.
If your ICP is fuzzy, your pipeline will be too.

Days 31–60: Execution Phase (Start selling immediately)

Now you start testing in the real world.

-Build outbound sequences (email + LinkedIn + phone)
-Create 1–2 lead magnets for inbound
-Start content distribution (founder-led is best)
-Test ads with small budgets ($500–$2k)
-Run discovery calls and refine your pitch
-Track questions, objections, patterns

The goal is NOT perfection.
It’s feedback.
Every call and every rejection sharpens your GTM.

Days 61–90: Optimization & Scale Phase

Now you know what works (and what doesn’t).
Time to double down.

-Cut the channels that aren’t performing
-Scale the ones that are
-Improve your messaging based on real objections
-Document your sales process
-Build repeatable outbound + inbound motions
-Tighten your offer and pricing
-Start hiring (if the motion is repeatable)

By Day 90 you should have:
 ✔ A validated ICP
 ✔ A clear message
 ✔ A working outbound motion
 ✔ Early indicators of inbound traction
 ✔ A repeatable sales process
 ✔ A GTM foundation you can scale

Most startups fail not because the product sucks…but because they never build a real GTM engine.

Follow this plan for 90 days and you’ll be ahead of 95% of them.

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