Dossier Media

Founded integrated paid media agency, focused on supporting start-ups and small businesses scale their customer acquisition.

Founder

PMG Digital Agency

Media Strategy, Client Relations, and Account Planning for: 

Ralph Lauren
Club Monaco
The Container Store

Client Strategy Lead

Elevate

• Lead stakeholder in all paid media and SEO marketing support
• Aided in transitioning Elevate Credit from leveraging a traditional marketing model (predominately Direct Mail) to a digital-first marketing strategy
• Led SEO strategy which generated 94% lift in organic traffic year over year
• Managed integrated paid media support which exceeded full year customer acquisition goals by 22%

Senior Marketing Manager

The Richards Group

Managed media strategy, client relations, and integrated media planning/buying for:

Charles Schwab
The Salvation Army
South University

• Developed overall strategy and direction for full year integrated campaigns, with management over several internal media teams
• Led ideation, negotiations, and implementation of high-level integrated marketing partnerships across several prominent publications & networks
• Oversaw Charles Schwab campaigns which helped achieve double the core business goals for the Advisor Services line of business
• Oversaw Salvation Army campaign which outperformed KPI goal by 21% and $2MM in revenue
• Aided in new business pitches and presentations

Brand Media

Deutsch

Integrated media planning and buying for:

DIRECTV
Patek Philippe
Sherwin Williams

• Direct management over several media planners, while also working alongside multiple departments such as data strategy, creative & social
• Oversaw a team with marketing campaign budgets ranging from $100k to over $200MM
• Developed overall campaign strategy, KPIs and support recommendation
• Led digital upfront negotiations and recommendations

Integrated Media Supervisor

Media Storm

Integrated media planning & buying for:

Fox Sports
NFL Network
National Basketball Association (NBA)
Major League Soccer (MLS)
CBS Sports Network
Glory Kickboxing
MLB Network

• Developed overall communication strategy and integrated media campaign recommendations
• Heavy focus on market research and analytics to influence our marketing plans
• Led campaign executions, provided detailed optimization recommendations and finalized campaign wrap ups.

Senior Media Planner/Buyer

Crossmedia

Integrated media planning & buying for:

Jagermeister
Delivery.com
Radeberger Pilsner
Visit Scotland Tourism

Integrated Media Planner/Buyer

Integrated media planning & buying for:

NY Knicks
NY Rangers
MSG Network
University of Michigan Athletics
Radeberger Pilsner

Assistant Integrated Media Planner/Buyer

20 Lemons

Marketing Intern

• 10+ years of integrated marketing experience within Finance, Entertainment, Luxury, Sports, E-commerce, Alcohol, Travel, Education, Non-profit, and Retail verticals
• Experience overseeing marketing strategy, implementation, launch, and optimization across all paid media channels (including search & social), with individual campaign budgets ranging from $100k to over $200MM

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