WE C Business

Mentor for BE The Future Global Orebro, Sweden. I have been involved during 2022 in mentoring very special young ladies who are looking to start their own first business and experienced in entrepreneurship.
BE The Future is all about empowering young female entrepreneurs: 219 female entrepreneurs from Latvia, Estonia and Sweden have been trained in entrepreneurship, leadership and entrepreneurship during Be the Future's 3 years.

Digital Marketing Mentor

Female Tech Leaders Community

The main goal of the Magazine is to promote and support women in the Tech Ecosystem.
We want to inspire and motivate women around the globe to share real experiences in entrepreneurship and career to support them to keep going. 

Why? Digital and Tech could be very lonely and most of the time, we ask ourselves "should I continue?", "am I doing anything right?", and wondering if we are the only ones that have problems all the time. 

We want to show that you are not ALONE, that everybody makes MISTAKES and it is a rollercoaster with UP and DOWNS all the time.

Magazine Founder and Chief Disruptor

Tango AML

Exploring the new world of Remittance and AML/KYC Solutions. 
 
Tango AML is a cloud-based, flexible software solution for Money Transfer Operators (MTOs), Exchange Offices and banks enabling:

- Transactions orchestration
- Inbound & Outbound integrations
- FX spread & fees set-up
- Regulatory compliance
- KYC, ID verification, facial screening
- PEP and Sanction check
-+ other AML tools: flagging, monitoring, tiers
-Regulatory Reporting, Advanced Transaction Reports

Business Marketing (Remittance, AML/KYC Solutions)

Candyce Costa

SEO Strategy + Content Development + Google Ranking
Data Management + Segmentation + Email marketing campaign
Data Management + Multi-Language + Content Development
B2B Social Media + Content Implementation
B2B Influencer Campaign (face to face events)

Chief Strategy Officer in love with impact, stories, content and strategy.

Tech Nordic Advocates

To produce vibrant and engaging collateral for traditional marketing and digital campaigning as well as proactively develop content to social media and digital channels, promoting Tech Nordic Advocates' messages about aligned services and encouraging two-way communication with target audiences.

Digital Comms Lead

Mulher Digital

Edutech para capacitação online em Marketing Digital e Midias Sociais.

Aprenda tudo sobre marketing digital e encontre a sua comunidade participando de eventos e sendo parte do nosso clube. Estamos focadas na capacitação, no crescimento e no sucesso das mulheres nos negócios e no mundo digital.

Cursos: Sou Digital® Clicks Curtidas e Conteudo® e Vamos Acelerar®

Fundadora & Chief Education Operations

WeWork

Running Training Session for Solo Entrepreneurs and SMEs as well as Marketing Teams (Directors and Managers) on Lead Generation using Sales Funnel, Capture Data to generate Leads, How to use social media to consistently market your business, Facebook for Business, B2B Social Media.

Digital Marketing and Social Media Instructor

wiseHer

wiseHer provides on-demand advice for business, career and life. wiseHer helps people grow their businesses or develop as professionals by connecting them with hand-selected, world-class experts from around the globe. Experts get paid a fee for their time and users get the quick answers they need to help them succeed and go farther, faster, wiseHer.

wiseHer Digital Marketing Expert 

DST Women in Tech

I was one of the finalists for Disruptor Category - 10th October 2019.

Disruptor Finalist 

Opti 

Working in a group with four different companies with UK and Canada offices and reaching Europe, US and Australia. The main goal is upgrade the Digital Marketing and Social Media strategy while implementing modern tools to make the transition and impacting on Sales and Brand awareness. 

This includes content development, social media channels for all companies, optimise and management of the websites, email lists for each company segmented based on the product profile, CRM  implementation and management, overviewing the PPC campaign and SEO strategy.

Sales & Digital Marketing Consultant

Digital Marketing, NFT, Metaverse / @Tech Nordic Advocates Digital Comms Lead/ Chief Disruptor & Founder @Female Tech Leaders ® & @NFT Lab / Mentor / Investor/ Speaker /

I am a B2B Digital Marketing and also a Business Mentor, Investor, Tech Advocate & International Speaker.

In Digital Marketing, I lead the strategy and execution of B2B marketing campaigns that leverage the power of lead generation, visibility and conversion. 

I have over 10 years of experience in digital marketing, specializing in content creation, social media engagement, SEO and landing page, and email marketing.

I am also the founder and chief disruptor of Female Tech Leaders and NFTLab. These two initiatives aim to empower, educate, and inspire women and diverse groups in the tech industry. 

I am passionate about promoting tech innovation, inclusion, and diversity, and I regularly mentor, invest, speak, and advocate for these causes. I have lived in five different countries, speak fluently three languages, and have friends around the world. I believe that success is not only measured by achievements but also by the impact and value that one can create for others.

Bye Bye LinkedIn


I decided not to renew my LinkedIn Premium account.

Why?
Because I’m paying for a premium service… and on its best days, it delivers a 1-star experience.

And let’s call it what it is:
Not much different from what you get on Facebook or Instagram, just more expensive.

I’ve been on this platform for 15 years. I’m not an “influencer,” but I’ve consistently shown up, created value, and contributed in a meaningful way.

I’ve spent the last decade building my business here and it hasn’t been perfect, but it’s been solid.

Then things shifted.

I’ve invested hours producing real content authentic, educational, and backed by actual experiments (it’s part of my job). Meanwhile, people around me collect badges, Top Voice labels, and viral hits.

My first viral?
“LinkedIn is Not Tinder.”
Nearly 100k engagement.
So I know what performing on this platform looks like.

But this year?
Different story.

My account gets red-flagged.
Thrown into “jail.”
Reach tanks overnight.
Educational posts barely clear 10 views.

And I’m wasting time trying to reverse-engineer a system that can’t decide what it wants to promote.

So here’s my move:
I’m cancelling Premium.

Sometimes leadership is making a clean decision and moving forward not waiting for a system to start working again.

Especially now that I have to change my profile for male. 

I am going to have fun...
What about you?


I’m Candyce and I explore topics in Marketing, Business, and AI. 

Alongside that, I share honest thoughts about walking through a world that’s equal parts amazing and messy.

Follow me!

Candyce Costa 🧿

AI for Profit: Grow Revenue & Impact. Strategy for Consultants, Coaches & Side Hustlers💡 AI för vinst: Hjälper konsulter, coacher och entreprenörer att växa i intäkter och påverkan.

Here’s the thing about banning AI: it doesn’t stop people from using it.
It just stops you from knowing they are.

That’s not security. 
That’s rolling the dice.
Control beats prohibition every single time.

So, what does control look like?

1️⃣ Governance before guardrails.

Create a clear AI-use policy that defines what’s acceptable, what’s confidential, and what’s off-limits.
 
Don’t assume your teams understand the risks. 
Make it part of onboarding, training, and compliance.

Transparency builds trust; secrecy builds shadow use.

2️⃣ Technology that monitors, not punishes.
 
Use tools that log, track, and audit AI interactions securely, just like any other business system.
 
Visibility gives you the power to detect misuse before it becomes a headline.

Because the real risk isn’t AI itself, it’s pretending it’s not already in your company.

Do you want the truth about where your team’s AI use is hiding (and how to keep it safe)?

Do you know Non-technical employees are the #1 target for cyberattacks?
We can help with our StaySafe Internet Security for Non-Tech Employees training... get in touch.

Spot on Allyn Bailey post about a (maybe?) superpower...
The best?

"We walk in clear. 
Clear about what matters. 
Clear about what we give. 
Clear about what we will not waste time on ever again. 
Women over fifty are not intimidating. 
We are unmistakably awake."

Talent Futurist + Transformation Leader + Experience Designer + Brand Builder + Keynote Speaker + TA / HR Tech Strategic Advisor

There’s a superpower that kicks in somewhere after fifty. It isn’t mystical and it isn’t cute. It’s simply this. We can see everything before you do. The real leaders. The idea generators. The catalysts. The chaos agents. The posers who talk a big game but would fold the minute things get hard.

Call it pattern recognition. Call it survival instinct. Call it living through enough corporate plot twists to qualify for combat pay. By this age we walk into a room and immediately understand the landscape. Not because we’re magical. Because we’ve seen this movie enough times to know the ending.

Here is what only a woman over fifty can really do at work.

We can spot the real thing in under sixty seconds.
Charisma can fool a room but it doesn’t fool us. We know the difference between someone who leads and someone who performs leadership. One builds trust. One builds noise.

We can pivot with a speed that surprises people.
Agility isn’t a framework. It’s a muscle built from dismantling and rebuilding ourselves more times than we can count. We hold tight to a few core truths. Everything else is negotiable. If it stops serving the work or the humans, it goes.

We can ignore tantrums like experienced professionals.
Some people walk into work with the emotional maturity of a toddler who missed nap time. Go ahead and fire off a dramatic Slack message. I will read it while eating breakfast and get on with my day. Silence is my gift to your development.

We can circle back at exactly the right moment.
We don’t forget. If you crossed a line, we hold the receipt until the timing matters. If you inspired us, we tuck that away too and find ways to build with you. We remember the right things and use them well.

We can see manipulation from a mile away.
A look, a tone, a perfectly timed comment. Younger folks think no one will catch it. We always catch it. Years of watching people wiggle out of accountability taught us what that dance looks like.

We can hold two truths at the same time.
We can be kind and have boundaries. We can be supportive and still expect performance. We can care without coddling. This balance is not confusing to us. It is our default setting.

We know exactly what is urgent and what is noise.
Life has given us the ultimate filter. We assess what matters in seconds. This is why we stay calm when others spin. We are not detached. We are selective.

We can reinvent ourselves without falling apart.
At this stage reinvention is not a crisis. It’s a rhythm. You change because that is how you stay alive in work and in life.

And maybe that’s the real superpower. We don’t need to be loud to change the temperature of a room. We walk in clear. Clear about what matters. Clear about what we give. Clear about what we will not waste time on ever again. Women over fifty are not intimidating. We are unmistakably awake.

No more excuses. Ofcom just raised the bar for w0men online safety.

Today, Ofcom is calling on tech giants to finally step up and protect millions of w0men and girls across the UK. 

Today’s guidance is a bold signal: it’s time to tackle abuse, pile-ons, online stalking and intimate image violations head-on.

Their five-point blueprint isn’t just words, it’s a challenge for every platform to build a safer, kinder digital world. 

Here Ofcom's five-point plan challenges websites and apps: 

✔️ Take responsibility and set clear governance for online safety.

✔️ Assess risks faced by women and girls.

✔️ Provide tools and support for safer experiences.

✔️ Train staff and strengthen policies.

✔️ Monitor, review and improve protections over time

It’s possible, but action is needed.

Are we witnessing the moment the internet truly becomes safer for all? 

Let’s hold tech accountable and cheer for change. 

I am writing about this blueprint (Ofcom have announced 4 hours ago) but if you want, check my comment for the Ofcom link.



I’m Candyce and I explore topics in Business, Safety and AI. 

Alongside that, I share honest thoughts about walking through a world that’s equal parts amazing and messy.

Follow me!

Stop using AI to churn out blog posts nobody reads.

Content isn’t an asset until it makes money. Until then, it’s overhead.

🌀 Build a paid authority newsletter that actually pulls in consulting clients.

For entrepreneurs the mission is straightforward:

Establish authority.
Set the standard.
Charge premium rates.

Here’s where most people get it wrong: they use AI to flood the internet with weak 500-word articles.

Here’s how to use it with intent:

1️⃣ AI as your research engine

Leverage it to break down industry reports, competitor gaps, and customer patterns in minutes.

This is how you find the niche where your authority actually sticks.

2️⃣ Build the Sales Page structure 

Have AI map out the pain points, objections, and buying triggers for your next offer.

In 10 minutes, you’ll have a high-converting structure most people spend weeks guessing at.

3️⃣ Turn your newsletter into a revenue magnet

I use AI to generate the opening hook for my weekly newsletter, that single line is worth more than any blog post.

It’s a direct channel to clients who pay $1,000/hr

🔈One thing is always true:
High-value content is the backbone of a seven-figure digital business.

So ask yourself:
Are you building "noise" or "authority" with your AI?

And which of these three moves are you applying this week?

Let me know.

taplio

Candyce Costa A IDM's Linkedin Analytics

Candyce Costa A IDM

Performance ScoreCandyce Costa A IDM's LinkedIn Performance

Candyce Costa A IDM's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Candyce Costa A IDM's Linkedin Analytics

Candyce Costa A IDM

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Candyce Costa A IDM's LinkedIn Performance

Candyce Costa A IDM's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Candyce Costa A IDM's Linkedin Analytics

Performance ScoreCandyce Costa A IDM's LinkedIn Performance

Candyce Costa A IDM's Best Posts (last 30 days)