SuperAngel.Fund

SuperAngel.Fund is an early-stage fund led by Ben Zises that invests in Consumer, PropTech & Future of Work 😇.

Fund II is now backed by Strawberry Tree Management, an institutional LP and investment advisor to the AngelList Systematic Fund-of-Funds. Their strategy leverages proprietary data, predictive modeling and quantitative analysis across 25,000+ funds and 13,000 startups on AngelList. Based on their core performance metric—used as a predictor of future investment success—we are ranked in the top 1% of active managers as of April 1, 2025.

General Partner

Feel Goods

Investor & Advisor

Caraway Home

Investor #1 & Founding Advisor

quip.

Arber

Investor #1, Founding Advisor & Board Observer

Create Wellness

Cleancult

Character

Investor, Advisor & Board Observer

Otis

Kanpai Foods

GP @ SuperAngel.Fund😇 | Investing in Consumer, PropTech & Future of Work | SuperAngelDeck.com | SuperAngelSyndicate.com | SuperAngel.blog | ben@superangel.vc

SuperAngel.Fund is an early-stage fund led by Ben Zises that invests in Consumer, PropTech & Future of Work 😇.

Learn more > SuperAngel.vc
_________________

Newsletter > SuperAngel.blog

Email > ben@superangel.vc

X > @bzises

After investing $25M+ into 150+ companies over the past 10 years, I’ve come to believe one thing:

Consistent written updates from founders are the single biggest leading indicator of future success.

Causation or correlation?

Ben Zises

GP @ SuperAngel.Fund 😇 | Early-Stage VC (Top 1% on AngelList) | Consumer, PropTech & Future of Work | SuperAngel.vc | SuperAngel.blog

From a 2021 seed check to a $60M Series B. 🙌

Forbes announced Flex’s $60M Series B this morning — and I couldn’t be prouder of this team. SuperAngel.Fund first invested in October 2021, and watching them grow into the AI-native private bank for mid-market operators has been inspiring. 

$70M ARR.
$3B TPV.
4× growth.
Category-defining vision.

Huge kudos to Zaid Rahman and the entire Flex team — this is what execution looks like.

🔗 Forbes:

Founder & GP @ SuperAngel.Fund 😇 | Early-Stage VC (Top 1% on AngelList) | Consumer • PropTech • Future of Work | SuperAngel.vc | SuperAngel.blog

Open article: Is Flex The Private Bank Silicon Valley Always Wanted To Build? by forbes.com

Is Flex The Private Bank Silicon Valley Always Wanted To Build?

For almost a year, the biggest mystery in Tribeca wasn’t a new restaurant opening — it was why this one wasn’t.

As someone who walked past the corner multiple times a week, I was just as curious as everyone else.

Eventually I discovered the founder, Sammy Nussdorf on TikTok, documenting the entire journey of trying to open a gourmet grocer in NYC — and it all made sense. 

He seemed to hit every obstacle possible:

--The city took months just to turn on his cooking gas
--He had a medical procedure that delayed the process
--Staff training, taste testing, product iterations
--Custom packaging, custom recipes, custom merchandising
--Partnering with top CPG purveyors to create items exclusively for Meadow Lane

What became clear was this:
He wasn’t trying to open quickly. He was trying to open perfectly.

Not a 2–3x better experience than the alternative — a 10x better one.

And after finally walking through the doors today for the first time, I can confidently say he delivered.

The space is stunning.
The food is fantastic.
Premium containers, premium baskets, a wild drink assortment, beautifully merchandised shelves, and hot + cold prepared foods that looked (and tasted) top tier.

In consumer/retail, you only get one chance to make a first impression — and Sammy absolutely nailed it.

Welcome to the neighborhood, Sammy and Meadow Lane. Totally worth the wait.

A founder recently asked me for advice on how to pitch a VC.

My answer: just be yourself.

The older I get, the less I try to “perform.” I don’t tell investors what I think they want to hear — I just do me. Authenticity is undefeated. Everything else is transparent BS.

I’ve always loved the quote from Naval Ravikant (Founder of AngelList): “Play long-term games with long-term people.”

If a potential LP doesn’t like me, or my style, or my philosophy — great. I don’t want them in the partnership to begin with.

Raising a fund usually takes 1–2 years. I’m in no rush. I tell LPs that I typically look to get to a decision within a few weeks of the first conversation (unless more diligence is needed).

I’m also not overly sensitive to minimums. My goal is simple: bring the right people into the partnership, prove the strategy over time, and go deeper together across multiple funds.

I recommend that LPs to evaluate me the same way I evaluate founders:

Start small.
Watch how I operate.
If you like what you see, double down.

Long-term games. Long-term people.

Honored to be featured in Entrepreneur Magazine as part of their list of "Emerging Investors Who Want You to Pitch Them Now.”

Thank you to the founders, LPs, and partners who make this work possible.

Full list and article in the comments.

Last night my wife surprised me with tickets to the Maroon 5 concert at Madison Square Garden, and something hit me watching Adam Levine on stage.

He’s 46 years old.
He’s already cemented his legacy.
Dozens of Top-10 singles.
Two decades of hits everyone knows.

And yet—he got on stage and worked his ass off.

Full energy. Full charisma. Full effort.
Singing songs he’s performed thousands of times.

I kept thinking: How many times has he sung these same songs?
It has to get old… right?

But that’s the point.

A great artist never stops playing their greatest hits.

And a great CEO never stops pitching their company.

The best founders tell their story again and again—to investors, customers, candidates, partners, the press, anyone who will listen. They repeat the mission until they’re sick of hearing it… because that’s when the world is finally starting to hear it.

There is no “I’ve made it.”
There is no finish line.

If you want to build something enduring:

Keep showing up.
Keep pitching.
Keep telling your story.
Keep playing your hits.

Just like Adam.

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🔥 If you’re browsing for deals today, here’s a curated cheat sheet from the SuperAngel.Fund portfolio:

🪴Arber: All-natural plant care

♻️biom: Sustainable wipes for all

🏃🏻‍♀️Bandit: Community driven running brand

🗄️Branch: Office furniture that works

🫒Brightland: Wholesome olive oils, vinegars & honey 

✈️ Cadence: Magnetic, refillable travel containers

🍳Caraway Home: Non-toxic home goods & kitchenware 

🧼Clean Cult: All-natural cleaning brand

💪Create Wellness: The first modern creatine brand

🍓Feel Goods: Gut, hydration & immunity supplements 

🐣Freestyle: Total chlorine-free diapers 

😎Jambys: Performance inactivewear

🍬Kanpai Foods: Freeze dried candy

💎Kimai: Lab grown diamonds

👶🏻Lalo: Modern baby products  

🥣Man Cereal: high-protein creatine infused cereal for men

⚡️Orka: Energy drink that tastes like water

🍿Popsmith: Reimagine the popcorn experience

🍃Quite Nice: Prebiotic protein-fortified oatmeal

🍝Ripi: Premium frozen pasta 

💦Rorra: Premium water filtration products  

👟STAND+: Energy-recovery shoes

🏺Sylvie: Vintage & antique home furnishings

💨Windmill: Smarter air care 

👩🏼‍⚕️Winx Health: Fem health products & telehealth support  

🪥quip.: Award winning oral care

Happy holidays! 🎁

Open article: SuperAngel.Fund | Early-stage fund investing in Consumer, PropTech & Future of Work by superangel.fund

SuperAngel.Fund | Early-stage fund investing in Consumer, PropTech & Future of Work

Most people underestimate how much control they actually have over the inputs that shape their reputation.

A friend recently complimented how organized and straightforward my website was, which sparked a reminder:

We should all practice what we preach.

In startups and investing, there are countless variables outside anyone’s control — market conditions, luck, timing, macro forces. You can do everything right and still get blindsided.

That’s why it’s so important to dominate the things that are within your control: accessibility, communication, transparency, consistency.

When uncertainty is high, excellence in the controllables becomes a competitive advantage.

Shoutout to Shama Hyder for the conversation — always grateful to meet new friends.

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