Brynne Tillman

Social Sales Link

I started my sales career in 1990, right out of college. As a bored inbound order-taker for a Fortune 1000 company, I began to ask my callers questions about their transactions and why they were purchasing specific products. I learned a lot about our clients' needs and how they used our solutions. I began to offer more appropriate products for their specific needs, that in many cases had a huge impact on their businesses. By the time I was 24 I was training an entire call center on how to evolve from order takers to a sales solutions team. 

I was soon promoted to the field when I fell in love with sales. I loved interacting with my prospects and clients and I got great joy from helping them succeed. What I didn't love was the cold calling. 

I recall sitting across from a client, staring at his overflowing Rolodex, thinking if I could get my hands on it for 20 minutes I could identify who he knew that I wanted to meet, ask for introductions and never have to make another cold call. But in 1992 it wasn't politically correct to say "Mr. client, can I thumb through your address book". 

Three decades later, that is what we have with LinkedIn. The ability to search and filter our network's connections, identify who they know that we want a conversation with, and leverage our relationships for introductions, referrals, and permission to name-drop.

And that is just the tip of the iceberg!

There is no better, more effective tool for your sales efforts than Linkedin, especially in today's remote working environment. And, my team and I are excited to guide you to Master LinkedIn for Social Selling to grow your business. (Both the free version and Sales Navigator)

If you’re exploring ways to fill your pipeline with warm leads, position yourself as a thought leader, attract buyers, and start more sales conversations, let's chat. I will share insights and actionable steps that you can implement, even if we decide not to work together.

http://15withBrynne.com | 215.499.0499

CEO | LinkedIn & Sales Navigator Trainer | AI Prompt Writing for Sales & Marketing  ⭐️⭐️⭐️⭐️⭐

Social Selling is the art of leveraging online platforms and tools to attract, teach and engage targeted buyers and get them excited to take your call.

We can help you get there: faster and more effectively with the 8 steps to rolling out an effective LinkedIn and Social Selling program for Sales Teams. Whether the workshop are led onsite or it is live/virtual - instructor led online, the Social Sales team will guide everyone responsible for business development to schedule more calls with targeted buyers. 

Our process is:
➊ Define the Desired Outcome & Establish Goals & KPI’s 
➋ Buyer Identification & Mapping
➌ Choose Digital Productivity Tools
➍ Sales Content Creation, Curation & Distribution
➎ Develop Customized Playbook Including Daily Activities & Templates 
➏ Buyer-Centric Profile Development
➐ LinkedIn & Social Selling Training
➑ Measure Results and Coach for Improvement

► Best practices for developing your program:

✓ Always keep your goal in mind when developing and executing your program. In most cases, the goal of a social selling is to get more phone calls with qualified buyers.

✓ Whether you are creating curiosity, concern or consensus, make sure your messaging is about attracting, teaching and engaging your buyers not about selling them on your products and services.

✓ Get buy-in from the top down. A digital sales program needs to be embraced by all the influencers and stakeholders in order to become part of the embedded sales and marketing culture and methodology.

► If your process is basically random acts of social, and you aren't getting the results that you expect, I invite you to have a conversation. Whether or not we decide to work together, I am confident our call will be full of insights and actionable tactics that you can implement right away.

Here's link to my schedule, please pick a time that works best. http:// ScheduleaCallwithBrynne.com.

LinkedIn Sales Training and Sales Navigator Training for Teams 

Choose your path...

Resource Library Membership
FREE 24/7/365

ON-DEMAND Webinars, Members-ONLY MasterClasses, and our Pop-Up Webinars focused on starting more sales conversations on a consistent basis
Dozens of podcasts with tips and strategies
Access to 1x month group coaching call
An interactive Community of fellow sales pros who are using LinkedIn and social selling to take their efforts to new heights
Checklists to help you with LinkedIn and social selling tasks
Informational downloads on everything from A Day in the Life of a Social Seller to Exporting Your LinkedIn Connections... and many more

Training & Coaching Membership
$97/monthly
 
14-Day Trial for $1
All Access Pass
Bite-sized eLearning program with over 80 lessons ($997 value)
2x weekly Group Coaching Office Hours
Complimentary unlimited access to our two monthly public virtual trainings ($194 value)
Networking Opportunities with Professionals
Month to Month Commitment

Private Coaching Membership
$1000/monthly

All of Free Membership and Premium Membership
4 monthly 1:1 calls with your choice of an SSL Trainer 
Email support 
Member Spotlight Video in the Library

LinkedIn and AI Coaching Membership | On-demand Training

Session One:
Value-Centric Profile – We will transform your profile from a resume to a resource. Together we will articulate whom you help, how you help them and why they should work with you. Then develop an insights-driven profile that resonates with your buyer’s challenges, creates curiosity, offerers value and leads them to your solution. 

✓ Banner
✓ Headline
✓ Contact Information
✓ Public Settings
✓ About Summary
✓ Experience
✓ Skills

Session Two:
Content Planning – In this session, we will focus on preparing for the video recording session. Together we will choose 7-10 questions, appropriate hashtags and review the interview process. We will also design your image templates to be branded with your name and/or company logo.

Session Three:
Video Recording – In this video Zoom session we will guide you and record your answers to the prepared questions. Our team will then edit the video to 7-10 30-90 second videos with captions and your branding. In addition, we will create quote images for sharing. These videos will be delivered to you within 10 days of recording.

Session 4
Prospecting Options:
Basic LinkedIn Account - We will develop a custom playbook that includes:

Sharing content on your home page
Building Searches for your 1st-degree connections and message templates to engage
Prospecting through Introductions, Referrals, and Permission to Name-Drop
Find and engage on content

Sales Navigator Playbook – We will develop a custom playbook that includes:

Developing custom searches with your ideal buyer persona
Saving Targeted Accounts and Leads
Develop a process to include vetting new/existing logos
Nurture 1st Degree Leads
Create a warm outreach program and templates for 2nd-degree connections
Review cold outreach options and message templates
Develop a pre-CRM tagging cadence
Leverage Alerts to engaged saved leads
For those with Smart Links, we will leverage this feature in your prospecting efforts

investment: $2500

The Entrepreneur's LinkedIn and Social Selling Package

Together, we write a Value-Centric Profile that helps you attract, teach and engage your buyers. Make the shift from resume to resource, showcase your subject matter expertise and schedule more phone calls with your targeted buyers.

➊ Create a Headline that Attracts Your Buyers
➋ Write a Powerful Summary that Positions You as the Subject Matter Expert
➌ Develop Your Experience Section to Highlight Your Solutions
➍ Include Existing Media, Video, Blog Posts and Collateral in the Summary and Experience Sections
➎ OPTIONAL: Design a Simple Background Banner

INVESTMENT: $500-$1500
SCHEDULE YOUR PROFILE MAKEOVER: https://www.socialsaleslink.com/linkedin-profile-makeover/

LinkedIn Value-Centric Profile Makeovers ► From a Resume to a Resource

eBook Author

The Modern Banker

Transforming the Way Bankers Start Trust-Based Conversations

The buyer's journey has forever changed. Buyers are now researchers, explorers, self-educators, and collaborative decision-makers. This has transformed the bank-to-business sales process. 

Our proven approach to seamlessly integrating LinkedIn into the daily routine breaks through the noise, gains access to stakeholders, and positions Bankers as thought leaders and subject matter experts.

Convert connections to trust-based conversations and conversations to new and lasting relationships, the modern way.

CEO | Co-Founder

The C-Suite Network

The
C-Suite Network is the world’s most trusted network of C-Suite leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of vice president and above. The C-Suite Network’s mission is to provide a peer community, networking events, relevant content and services to support c-level executives and other entrepreneurs achieve professional success.
C-Suite Network offers invitation-only events as well as custom-tailored content through all its entities: C-Suite TV, C-Suite Radio, C-Suite Book Club, and C-Suite Network AdvisorsTM.

Thought Council Member

West Orange Chamber of Commerce

Our Members’ Success Is Our Passion

Chambers of Commerce are a vital, dynamic link for any business looking to succeed and grow in today’s competitive environment.

My role is to help organizations in West Orange or who want to do business in West Orange take advantage of the many benefits the Chamber of Commerce offers.

BENEFITS OF MEMBERSHIP:

► Grow in a supportive environment
► The biz 2.0 series
► Get noticed with marketing
► Opportunities to contribute
► Opportunities to lead
► Build your brand content

If you'd like to explore membership, please email brynne.tillman@socialsaleslink.com or call 215.499.0499.

I look forward to seeing you at a future event!

Membership Chair and Marketing Committee Member

CreateSpace

FIND IT ON AMAZON http://LinkedInBook.info

#3 Best Selling Book in the Sales Category!

THIS PLAYBOOK INCLUDES: 11 LinkedIn & Social Selling Webinars that show you exactly what to do and how to do it! A $297 value! 

LinkedIn is the most powerful sales tool available to sales professionals today. The challenge for many, however, is knowing what to do and what to say in productive and purposeful way that attracts, teaches and engages targeted buyers and coverts them to connections and phone calls. 

This Playbook will guide you through the business development activities that will help you gain access to stakeholders, add more opportunities in your pipeline, reduce your sales cycle and close more business without ever having to cold call again.

Author, The LinkedIn Sales Playbook: A Tactical Guide to Social Selling

Rutgers Business School Executive Education

Recent studies have shown that a majority of buyers are "significantly influenced" by what they find on social networks. It's not a mystery, then, that utilizing social media as part of the sales process has become a trait of top-selling salespeople, 90% of whom are leveraging social selling according to LinkedIn. These same salespeople who leverage social selling also tend to hit their quotas more often and outperform their peers.

Is your sales team engaging the buyer in social media, or is your competitor?
Bringing together leaders and influencers who have trained dozens of companies from a variety of industries internationally in the new world of social selling, this program goes beyond simple "I already knew that" LinkedIn training and provides participants a global perspective on leveraging social media that is applicable to both B2B and B2C salespeople.

The objective of this innovative program is to train salespeople to not only master the tactical functionality that is possible with social media in order to help engage with the digital buyer at every stage of the sales cycle, but also to build internal leaders and change agents who will truly impact an organization's sales and internal digital literacy after taking the program.

More specifically, this course will cover professional branding, aligning one's own brand with that of the corporation, social selling across multiple social networks (including LinkedIn), the importance of getting people on board and minimizing internal resistance, breaking down internal barriers to social selling, better aligning social selling efforts with marketing and employee advocacy programs, and calculating the ROI of social selling efforts.

http://www.business.rutgers.edu/executive-education/programs/social-selling-digital-world

Faculty Member

St. Meyer & Hubbard, Inc.

WEEK 1 – Optimizing the LinkedIn profile, from a resume to a resource. From search engine optimization to branding you as the vendor of choice, this program will help you position your profile to attract, teach, and engage your buyers.

WEEK 2 – Office Hours. Bring your questions, share your profiles and get some help on updating your professional brand

WEEK 3 –Thought leadership: creating, curating, and engaging on content is foundational to attracting your targeted audience and starting conversations on LinkedIn. During this week we will cover the essentials to sharing insights and being of value to your audience in a way that gets their attention and starts conversations.

WEEK 4 – Nurture New and Existing Connections – During this program, participants will learn how to search their current connections to identify who they want to engage, learn ways to help them build and deepen their relationships and welcome new connections into their network. 

WEEK 5 – Warm Market Prospecting – Leveraging existing connections to gain access to targeted stakeholders is one of the most powerful tools LinkedIn offers. Through targeted searches, participants will learn how to find out who in your network can make introductions to ideal clients and referral partners and proven outreach strategies to start meaningful conversations.

WEEK 6 – Office Hours. Brynne will answer your networking prospecting questions, help you find and engage your targeted buyers and ensure that you are leveraging LinkedIn to grow your business.

6-Week Virtual Instructor-Led LinkedIn Program for Bankers

Bankers and Credit Union Professionals are craving a better way to find and engage prospects, and in today's modern sales world, LinkedIn is the #1 tool to leverage. As a sales trainer who solely focuses on LinkedIn for business development, I work with bankers responsible for business to:

➊ Develop a professional brand that attracts, teaches and engages targeted stakeholders. Through a value-centric lens, we design an insights based profile that leads customers to your banking solutions. The objective is to provide so much value that customers are looking forward to taking your call.

➋ Create a customized prospecting playbook that converts random acts of social selling into productive activity and phone calls with targeted customers. Just knowing how to use LinkedIn isn't enough. It is vital that you have a playbook with message templates, daily activities for prospecting and nurturing buyers, a measurable process in place and tools for maximum productivity.

➌ Curate and originate content that nurtures their network. Engagement is key to being seen as the subject matter expert and vendor of choice. Sharing the right insights that lead your buyers to you and your solution rather than content that is actually a pitch is the key to leveraging content as a sales tool.

If you or your bank or credit union is ready to take your sales efforts to the next level, position yourself as a thought leader, attract your buyers and get them to want to take your call, let's chat. Whether or not we decide to work together, I am confident our call will offer insights and actionable steps that you can implement right away. 

btillman@smandh.com | 215.499.0499

Executive Vice President of Social Selling | Converting LinkedIn Connections to Conversations

This program is designed for the banker who is ready to take LinkedIn for business development to the next level, one on one coaching to help develop a strategy and tactical plan, write templates and implement a daily routine.

LinkedIn Coaching for Bankers

Keynote

LinkedIn Profile Makeovers

Making Sales Social

On Making Sales Social each week we’ll be interviewing some of the top sales & marketing experts of our time to identify the tips and strategies that are truly working for their clients today. We’ll discuss how we can transform those skills to succeed with virtual and social selling.

Join Bill McCormick and me, the Starting Sales Conversation Expert, every Monday at 12:00 am ET on The Sales Experts Channel!

Co-Host of Making Sales Social | Board Member

RevGrow

Without a steady flow of new leads and clients, the long-term growth and viability of a firm is uncertain. Yet, it has become increasingly difficult to reach new clients with traditional sales & marketing techniques such as cold calling, email blasts, and direct mail.

In addition, firms often don’t have the processes and systems in place to consistently get in front of more of their ideal prospects. But, they do know that if they had more qualified leads and appointments, they could easily grow.

If your business suffers from inconsistent revenue… If you are tired of spending thousands each month on advertising only to have no way to track the outcome… If you’re disappointed with the lack of results that traditional marketing tactics like cold calling offer…then LinkedIn Marketing & Lead Generation is just for you.

Here’s why…
RevGrow has a proven roadmap to attract qualified leads, which gets you in front of more of your ideal prospects, increases your revenue, and takes the guesswork out of your marketing strategy.

The result: lowered client acquisition costs, and a turn-key solution that allows you to focus on what you do best.

The Benefits to you
✓ Keep your brand and message in front of thousands of prospects.
✓ Place your marketing messages in your prospects’ inboxes on a regular basis.
✓ Establish yourself and your organization as THE Authority and Expert in your field.
✓ Gain a predictable system for generating a steady flow of high-quality leads that you are currently missing out on.
✓  Build a massive database of key prospects that you’ll be able to leverage for years to come.
✓ Systematic, non-salesy approach to consistent revenue growth

LinkedIn Marketing & Lead Generation System

VISIT: https://revgrow.com/who-we-work-with/client-success-stories/

Client Success Stories

We prepare you for your appointments so you make the best first impression,
position yourself properly, and convert more prospects into clients.
We will give you access a massive database that you’ll be able to leverage for years to come.
We help you identify those prospects who are ready, willing, and able to buy from you now.

We provide training and coaching to help you demonstrate that you are not only capable, trustworthy, and personable, but can also solve their problem and most importantly why they should hire you!

Discovery Call Checklist and Sales Meeting Playbook to help YOU Win More Business
This easy-to-follow playbook helps
You prepare for meetings, research prospects, ask the right questions and guide the client towards making a purchase decision.
Make a powerful first impression during sales meetings.
Build rapport and develop trust.
Understand the prospect’s pain points and their current situation.
Close more business.
Understand the prospect’s desire to change/use your services.
Demonstrate the value of your services to prospects based on their unique context.
Identify key decision makers.
Secure a follow-up meeting.
Agree on a plan/path forward.

Appointment Readiness & 1-1 Sales Coaching

► LinkedIn is one of the most powerful lead generation tools available to B2B professionals. As a seasoned LinkedIn and sales trainer, I have helped thousands of professionals responsible for business development attract, teach and engage targeted buyers. My clients schedule more meaningful conversations on a consistent basis and grow their business by leveraging social selling effectively. 

However, many business owners and entrepreneurs don't have the time or resources to implement the key strategies and tactics necessary to work LinkedIn on a daily basis.  That is why I joined the RevGrow Team.

►  RevGrow utilizes a systematic and proven approach to:

➊ Position your LinkedIn profile as a thought leader and subject matter expert
➋ Curate, originate and leverage content to nurture your network
➌ Develop customized message templates that engage your buyers
➍ Generate a steady flow of quality leads with target prospects
➎ Schedule calls for sales, recruiting and networking meetings
➏ Guide the first call and sales conversations to convert more prospects to clients

If you are looking to generate more lead opportunities with targeted buyers, build a stronger brand identity with key stakeholders and ultimately grow your business, I invite you to have a conversation. Whether or not we decide to work together, I am confident our call will be full of insights and actionable steps that will help you schedule more calls with prospects. To make scheduling easier, here is a link to my calendar here is a link to my calendar http://calendly.com/brynnetillman/15-minute-revgrow-call - please pick a time that best works for you.

brynne@revgrow.com | 215.499.0499

Director of LinkedIn Strategy | LinkedIn Profile Makeovers | LinkedIn Lead Generation Programs

Social Selling is the art of leveraging online platforms and tools to attract, teach and engage targeted buyers and get them excited to take your call.

We can help you get there: faster and more effectively with the eight steps to rolling out an effective LinkedIn and Social Selling program for Sales Teams. Whether the workshop is led onsite or it is live/virtual - instructor-led online, the Social Sales team will guide everyone responsible for business development to schedule more calls with targeted buyers. Our process is:

➊ Define the Desired Outcome & Establish Goals & KPI’s
➋ Map Buyers and Influencers
➌ Choose Digital Productivity Tools
➍ Develop a Content Strategy
➎ Design Customized Playbook Including Daily Activities & Templates
➏ Write Buyer-Centric Profiles
➐ Train on LinkedIn & Social Selling 
➑ Measure Results and Coach for Improvement

► Best practices for developing your program:

✓ Always keep your goal in mind when developing and executing your program. In most cases, the goal of a social selling is to get more phone calls with qualified buyers. 

✓ Whether you are creating curiosity, concern or consensus, make sure your messaging is about attracting, teaching and engaging your buyers not about selling them on your products and services.

✓ Get buy-in from the top down. A digital sales program needs to be embraced by all the influencers and stakeholders in order to become part of the embedded sales and marketing culture and methodology.

► If your process is basically random acts of social, and you aren't getting the results that you expect, I invite you to have a conversation. Whether or not we decide to work together, I am confident our call will be full of insights and actionable tactics that you can implement right away. Here's a link to my schedule, please pick a time that works best. http://CallBrynne.com

Virtual and Onsite Training: LinkedIn for Social Selling Success

PeopleLinx

► PeopleLinx now Staccato Social by FRONTLINE is an activate social selling platform with individualized guidance for reps. The result? Quality leads, faster sales cycles, and a higher close rate, all measurable through your CRM.

As the Chief Learning Officer, my job was to research, design, develop and recorded the most comprehensive guided enterprise LinkedIn and social selling curriculum on the market today. The program is used by companies including:

✓ Comcast
✓ Salesforce
✓ Fiserv
✓ Hewlett Packard Enterprise
✓ Experian
✓ Clearslide
✓ and dozens more.

► The platform offers:

➊ Customization - It is essential for sales rep adoption of any sales program that it be completely relevant to their needs. Customization includes establishing KPIs, defining buyer criteria for LinkedIn searches, messaging templates, a company branding and profile strategy and daily activities. 

➋ Guided Learning - All adult learning should include elements of video that teaches strategy and tactics as well step-by-step implementation to be successful. Guided learning is a hybrid of Just-in-Time learning that has proven to have a much higher success rate among sales professionals. 

➌ Reinforcement - Training alone is proven to not be enough. Creating a playbook to follow on a daily and weekly cadence can really make the difference.

Chief Learning Officer | LinkedIn and Social Selling Trainer 

Many revenue-driven professionals are challenged by inconsistent outreach, lack of referrals, low engagement on content, and a struggle to balance trust-building with the pressure to schedule more qualified meetings on a consistent basis. 

LinkedIn and AI have the potential to solve these issues, but most are either unsure how to start or have tried generic strategies, or even worse, automation, that simply didn’t work. Without a human-first, personalized approach, these tools end up adding noise and even spam instead of trust-based conversations.

There’s a better way, built on value, not pitches:

ONE
Leverage LinkedIn in Four Strategic Ways
 
1. Transform your profile from a resume into a resource that earns attention, establishes credibility, and builds trust.
 
2. Engage with content and share insights that lead to your solution rather than pitching it. 

3. Take inventory of your existing network by taking inventory of your connections and re-engaging with relevance. 

4. Use LinkedIn's search filters (and even better with Sales Navigator) to identify your clients’ and networking partners’ connections, positioning yourself for referrals that convert.

TWO
Train AI to Sound Like You

Create an AI avatar trained on your buyer personas, authentic voice, and solution nuances. This ensures that every piece of messaging, whether a comment, conversation starter, or campaign, is in your voice, not a generic template.

THREE
Build a Custom Prompt Library for Sales Efficiency

With a curated set of prompts tailored to your daily sales activities, you can quickly generate content, messages, and scripts that align with your goals. No more starting from scratch, just productive, scalable outreach that actually moves the needle.

FOUR
Don’t Go It Alone

Tap into a mastermind group of professionals who are navigating a similar path. Learn, share, ask questions, and grow together with a community that exists to help each other succeed, no egos, just impact.

This is the heart of what askSSL delivers. It’s not about selling harder; it’s about creating more meaningful conversations with the right people in a way that scales.

If you are exploring LinkedIn for sales, AI-powered messaging, or strategies to earn more referrals and start better conversations, I invite you to have a call. Whether or not we decide to work together, I am confident I will add actionable insights that can significantly impact your business development efforts.

Schedule a call: socialsaleslink.com/brynne | email me brynne.tillman@socialsaleslink.com | call, text or WhatsApp: 215.499.0499

A client asked how to create a social media carousel in Canva.

I turned to ChatGPT, and within minutes, it provided a clear, step-by-step guide that I could share right back.

That moment reminded me what AI for good really means. It is not about replacing people. It is about empowering them. 

It is about using technology to accelerate understanding, expand access, and make expertise available to anyone who asks the right question.

When used with integrity and purpose, AI amplifies the good we already do. 

It helps us teach more effectively, serve our clients better, and spend more time where human connection matters most.

How are you using prompts to help your clients?

Guiding Revenue-Driven Professionals to Start Trust-Based Sales Conversations Consistently, Without Being Salesy┃LinkedIn┃Sales Navigator ┃AI Prompt Writing┃Join Our Next Free Event SocialSalesLink.com/events

Carousels are one of the most powerful post formats on LinkedIn for driving engagement and visibility. The algorithm rewards dwell time—the amount of 

Open article: How to Create a High-Converting LinkedIn Carousel in Canva Using Square Presentations by Brynne Tillman • 4 min read

How to Create a High-Converting LinkedIn Carousel in Canva Using Square Presentations

AI search has arrived! Tell LinkedIn who you are looking for and boom!

Do you have this yet?

Stop cold-calling on LinkedIn! 

Asking for a meeting too soon kills both your reputation and actual opportunities.

LinkedIn is not a numbers game. It is a networking platform.

"Treat the person on the other side of the message the same way you would on the other side of the table." 

Q: How do I know when it is the right time to ask for a meeting on platforms like LinkedIn? 

A: The right time is when the prospect has already experienced value from you, shifting the dynamic from a cold approach to an earned conversation. Look for signals like them engaging with your insight, responding to your comments, or showing curiosity. Trust signals are more effective than any rigid sales sequence.

#sslinsights #FAQFriday

Polls Are Not Just Engagement Tricks Most LinkedIn polls flop because they’re self-serving or irrelevant. But when used the right way, polls uncover y

Open article: Prospect by Poll: Start Conversations at Scale by Brynne Tillman • 3 min read

Prospect by Poll: Start Conversations at Scale

Thankful for the Work We Love: A SocialSalesLink Thanksgiving Conversation

This Thanksgiving, the Social Sales Link team—Brynne Tillman, Bob Woods, and Stan Robinson Jr.—gathers around the virtual table to reflect on what they’re most thankful for in their professional lives. It’s a moment to pause, appreciate, and celebrate the people, platforms, and progress that make trust-based selling so rewarding.

Thankful for the Work We Love: a Thanksgiving Conversation

What activity drives the most opportunities for your business?

I wish LinkedIn gave us more than four poll options because the truth is that revenue comes from a mix of marketing, social selling, and sales outreach. 

Since we only get four choices, pick the closest one and add your specifics in the comments. 

The comments are where the real insight lives.

The goal of this poll is simple: let's understand where relationships are actually starting for you today. 

What is the single activity that consistently opens the door to new conversations for you?

#sslinsights

What activity drives the most opportunities for your business?

The author can see how you vote. Learn more

If content is king, context is queen.

Most B2B content falls flat because it speaks about an idea instead of speaking into the world of the buyer.

Relevance is earned when your content reflects three things:

• The organization they work in
• The responsibilities they own
• The moment they’re navigating

When you combine those layers of context with strong messaging, your content starts doing real work.

The best B2B content consistently:

	1.	Resonates with the buyer
	2.	Creates curiosity
	3.	Teaches something new
	4.	Shifts how they see their situation or solution
	5.	Creates a compelling moment that moves them from observer to engager

A compelling moment is the signal you’re looking for.

A like, a comment, a profile view, a connection request, a scheduled call.
It tells you the content struck a chord and earned a reaction.

If you want your content to generate conversations instead of impressions, start with context. 

It’s the difference between being seen and being understood.

Click to read full article.

#sslinsights #content #b2bcontent #salescontent

Open article: If Content Is King, Context Is Queen by open.substack.com

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Brynne Tillman's Linkedin Analytics

Brynne Tillman

Performance ScoreBrynne Tillman's LinkedIn Performance

Brynne Tillman's Best Posts (last 30 days)

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Brynne Tillman

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brynne Tillman's LinkedIn Performance

Brynne Tillman's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Brynne Tillman's Linkedin Analytics

Performance ScoreBrynne Tillman's LinkedIn Performance

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