The CMO Studio

Founder

Build38

Fractional CMO

Semantico.ai

ONLIVE.AI

Pavilion

Executive Member

Health Force

VP of Marketing

AltoVita

AltoVita delivers smart & sustainable corporate housing solutions to employees anywhere in the world. 

AltoVita’s unique offering sets us apart in the market, providing a network of 7 million+ verified and vetted properties are all duty of care compliant, backed by a four-tier quality control process; located in over 35.000 cities & 165 countries world-wide. With our award-winning enterprise software and human-centric approach, we deliver smart and sustainable solutions to global talent mobility & business travel managers worldwide.

Leading and overseeing AltoVita's global marketing function; reporting to the CEO and working closely with the Sales, Customer Success and Hospitality Growth teams to directly impact revenue and lead generation, and to grow inbound leads.

Senior Director of Marketing

CARTO

CARTO is the world’s leading Location Intelligence platform, enabling organisations to use spatial data and analysis for more efficient delivery routes, better behavioural marketing, strategic store placements, and much more.

I led CARTO's Demand Generation team of 6, ran CARTO's events marketing strategy (a key part of the go-to-market strategy) - participated in over 200 industry events and organised the Spatial Data Science Conference in London and New York; developed campaigns to reach strategic accounts (ABM), working closely with the sales team to drive pipeline for the sales team globally.

Global Director of Demand Generation

Whisbi

Reporting directly to the CEO, I worked in close alignment with Strategic Accounts team to drive and develop ABM strategy & communicate Whisbi's value proposition in our go-to-market strategy across paid, owned and earned channels. 

My efforts resulted in 140% YoY revenue growth and increasing North America's revenue from 0 to 34% of total company's revenue, until final acquisition in 2022 by giosk.

Marketing Director

cleverbridge

As an ABM Strategy Consultant at cleverbridge, I developed comprehensive content strategies, including persona development, keyword research, and content calendar planning. I spearheaded SEA and LinkedIn campaigns, managing all aspects from creative briefs to campaign optimization. 

Additionally, I designed and executed webinar strategies, email nurturing programs, and account enrichment processes, demonstrating a holistic approach to digital marketing and client engagement.

ABM Strategy Consultant

Marketing leader with 10+ years of experience helping B2B SaaS and tech companies scale through strategic demand generation, account-based marketing (ABM), and go-to-market (GTM) execution. I specialize in working with early- to mid-stage startups, refining their positioning, optimizing marketing operations, and building high-performing teams that drive measurable revenue growth.

As a former VP of Marketing, I have led global teams, implemented marketing automation at scale, and aligned sales and marketing strategies to accelerate growth. My work at companies like AltoVita, CARTO, and Whisbi has contributed to market expansion, improved pipeline velocity, and increased enterprise adoption.

Now, as a Fractional CMO, I help companies develop and execute marketing strategies that drive sustainable growth—whether through refining their ICP, optimizing demand generation, or launching targeted ABM campaigns.

I hold a BA (Hons) in Business Administration from Kingston University London and remain passionate about building marketing engines that fuel business success.

Let’s connect and discuss how I can help your business grow.

Just wrapped up an inspiring day at 𝐀𝐈 𝐒𝐮𝐦𝐦𝐢𝐭 𝐁𝐚𝐫𝐜𝐞𝐥𝐨𝐧𝐚 — and I’m still buzzing with ideas. 

Few events manage to balance vision with execution this well. Every panel I joined actually taught something; I learned a ton on AI marketing automation, AI-driven personalization, and even caught some fascinating vibe-coding demos! 

I also had the chance to spend some time with Quique Álvarez, CEO of Semantico.ai. I've been a part of his team for nearly a year now and I am really excited about their product. His panel on Building Customer-Centric AI Products was spot on — practical, honest, and full of real lessons from hands-on  AI product development.

I left with a notebook full of ideas and a lot of respect for how well this event was run — great organization, strong content, and meaningful conversations all around (my event marketing hat was definitely on 🤠). Well done Jérémie Benhamou and the team! 👏  


#AISummit #Barcelona #AIMarketing #Personalization #MarketingAutomation #CustomerCentricAI #TechEvents

Urska Blagojevic

Feeling honored to be featured in Nitin Kartik's new book “Wisdom From Wizards”!

It brings together lessons from founders, CEOs, and operators on what it really takes to grow with clarity, conviction, and cash flow — not just theory.

My contribution focuses on one of my favorite topics:
 👉 How B2B companies can build sustainable growth engines by aligning positioning, content, and go-to-market execution.

It’s a short read packed with practical insights from people who’ve been in the trenches — including voices from tech, SaaS, and beyond.

If you’re a founder or marketing leader navigating growth challenges, this book will give you plenty of real-world inspiration.

📖 Get your copy here: https://lnkd.in/eriRGm63

#Leadership #GrowthStrategy #B2BMarketing #StartupJourney #Scaleups #WisdomFromWizards

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