Social Media Content Creator and Strategist | Transforming Ideas into Visuals, Words, and Connections

All right, so here you are, wanting to know more about me.

I’m a writer at heart and a marketer by curiosity.

I’m not just in LOVE with words. I’m fascinated by what they make POSSIBLE!

How stories shape perception, how the right sentence can shift a perspective, build trust, bring someone closer to what they’ve been silently seeking, move people, and influence decisions. Redefine how a brand is seen, or turn a cold pitch into a warm conversation. I could go on and on (but you get what I mean.)

Here on LinkedIn, I WRITE what matters, not just what fits into a box. 
You will feel the INTENT behind each piece I publish.

Words matter.
But what matters even more is how they’re shaped.
That structure gives them their power.
The truth is, that’s exactly where most content breaks!

I work with words, ideas, structure, and the invisible thinking that holds content together.

If you’re nurturing a high-trust audience, building personal brand equity, or positioning yourself as a category leader, and want a thinking partner who gets the nuance, let’s take this conversation off LinkedIn. Choose a time from the link in my Featured section.

Always up for thoughtful conversations or work that’s truly worth doing. :)

I hate the word "affordability." 

At many points in life, I have realised how inhuman this word really is.
How can anyone decide whether someone can afford to take their next breath? Can you afford the ventilator? Can you afford the ambulance?
How can these even be questions?

That one injection that could provide immediate relief...but it's beyond your budget? "Come back when you've arranged the money," they say. And what are we supposed to do until then? Just wait and watch the condition deteriorate?
Yesterday was one such day for me.

My aunt and her husband live in a small city in Bihar. He is physically challenged. They have no children. A medical emergency forced them to rush to what is considered THE BEST hospital in their city. My aunt was admitted to the ICU, a bill was made, and then they were referred to the state capital government BEST for critical care and dialysis.

When they reached Patna, they were told there's NO BED available.
With no option left, they had to turn to private hospitals. Anywhere that would provide immediate care. In just two days, my uncle has fallen into debt that will likely take months to recover from.

And the worst part? There's no one to hold accountable.
Unfortunately, we just can't "afford" systems like these.

I'm trying my best to help them. If anyone reading this knows someone personally in Patna who might help her access relief through any central or state healthcare scheme, please do me this favor. I'll be forever grateful. This could save them from the mounting expenses of ongoing dialysis and further medical procedures.

Binish Khan

Can you make people stop without asking them to pause, feel lost without pushing them into confusion, indulge without offering escape, attach without demanding loyalty, move without telling them where to go, drift from A to Z, and somehow find their way back to G, without them feeling guided or managed?

All without frameworks. Without calling it a process.
With words. Mere words??? YES??

Congrats!
2026 is the year you are entering your era.

From here on, it's not about better tools or faster systems.
People are overwhelmed by content and starving for meaning.
That is why storytellers matter now more than EVER.

So sit back. Relax. Observe closely.
And say only what technology cannot.

THE STORY.


#writer #storytellers

7 days of bliss… gone in a blink?
Monday. January 5. Back to the walk.

#NoNewResolution #JustStickingToMyLane
#ThisWholeWeek
#MostlyGluedToMyBed #DidALotOfReflections
#HowWasYoursGuys
#Hellooooo2026

Does the process know that we are trusting it?

#TrustIssues
#ProcessPleaseRespond

The biggest lie in the book might be the title itself. 

#Ghazab #Marketing

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