Bia Saltarelli

REDECARD

Product Manager at Redecash Squad. 

Working in an integrated community to provide clients and partners an ecosystem of integrated solutions for payments, banking and cash management journeys. 

Payments

POS and Acquiring - Development of projects for the management and expansion of the DCC | Dynamic Currency Conversion - https://www.userede.com.br/n/conversor-de-moeda - product with a focus on revenue generation and financial efficiency. 

Management of Card Networks (Visa and Master) and Suppliers 

Operation ATM Tecban (Banco 24 horas) 

Squad responsible for managing the whole process of withdrawals operation - national and international - of financial institutions not associated with Tecban.

Product Manager

Analista de Produtos Sênior na Squad RedeCash
Atuação em comunidade integrada para prover para clientes e parceiros um ecossistema de soluções integradas para jornadas de payments, banking e cash management.
Meios de pagamentos
ATM e POS
DCC | Dynamic Currency Conversion - https://www.userede.com.br/n/conversor-de-moeda

Analista de Produtos Senior

Sensedia

Product Owner in Open Innovation projects | Open Finance/ Open Banking/ Open Insurance/
Project Manager - Implementation of Open project phases
Understanding of regulations and monitoring of launches
Understanding documentation and conducting the API integration/deployment process
Use/conduction of processes/projects in agile methodologies, such as sprints and scrum.

Product Owner | Project Manager | Open Finance

Eye Technologies

Eyemobile/ Getnet

Fintech. Software for Digital POS used in the main companies of process payment solutions (Getnet, Stone, Rede, Cielo, PagSeguro) for retail market.

Knowledge and implementation of payment options (credit, debit, PIX, link), process payment solutions, merchant services and API integration.
Acting as a squad leader, prioritizing and leading the development and delivery of products and projects.
Definition of business specifications, requirements and technical analysis, aligning expectations with technology leaders and development teams.
Also responsible for the roadmap and product backlog, considering business needs and customer demands. Has a strong command of agile methodologies such as sprints and scrum.
Implementation of data generation, OKRs, KPIs and product metrics.
Development of PLG-oriented products and data-driven strategies.
Understanding of methodologies such as BDD (Behavior-Driven Development), I.N.V.E.S.T. and S.P.I.D.E.R for defining business rules and formulating user stories.
Familiarity with logic-based programming and SQL queries for data analysis.
Engagement in projects with multidisciplinary teams and integration with other areas such as finance, sales, customer success and marketing.

Product Owner

Rock Content

Global Onboarding Team
Redesign of onboarding processes based on SaaS mindset and scalability
Remote team management
Interface with product and engineering teams and developers.
Interface with other areas and leaders.
Project management focused on agile methodologies.
Metrics and KPIS definition.

Global Supervisor User/ Customer Onboarding

Onboarding Senior Specialist Key Accounts at #RockContent
Digital project management. Creation and implementation of Inbound Marketing strategies for Key Accounts.
Management and strategic planning of digital content focused in SEO, CRO. Result-oriented.
Customer service
Metrics and KPIS definition for Content Marketing Strategy

User Onboarding/ Senior II Onboarding Specialist - Key Accounts

Onboarding Senior Key Accounts at #RockContent
Project management. Creation and implementation of digital strategies (Inbound Marketing) for Key Accounts customers.
Management and strategic planning of digital content focused in SEO, CRO. Result-oriented.
Customer service, development of strategies for Inbound Marketing.
Metrics and KPIS definition for Content Marketing Strategy

User Onboarding/ Onboarding Senior - Key Accounts

- Implementation of a new product culture (new platform)
- Platform specialist
- Process transition of customers and employees to the new platform
- Co-creation of the entire onboarding process (platform / technical setup / content / digital strategies)

Content Onboarding

- Content Marketing management and review focused on SEO, CRO. Result-oriented.
- Relationship with the Community / Talent Network

Content Analyst

Product Lead with a strategic mindset and a strong focus on innovation. Product and Business Manager with a systemic vision. Passionate about trends, technology, and open innovation. I connect strategy, teams, and business outcomes.

Experiences: 

✔️ Product Lead. People and product management. 

✔️ Experience as Product Owner and Project Manager in Payment Methods and Open Finance projects. 

✔️ Focus on innovation, process optimization, and data-driven decision-making. 

✔️ Acting as Squad Lead in technology and development teams. Experience with management/coordination, including a global team. 

✔️ Expertise in customer onboarding, user journeys, and personas. 

✔️ Product Manager at Itaú/Rede. Redecash Squad, focused on the DCC - Dynamic Currency Conversion - product with the main goal of driving revenue generation and financial efficiency.

Expertise: 

🚀 Knowledge in payment methods, acquirers, DCC (Dynamic Currency Conversion). 

🌐 Passionate about innovation and technology: Fintechs, CBDCs, Tokenized Economy, Open Finance, AI, PIX, Crypto, SaaS/BaaS. 

More: 

📚 Author of relevant articles in the field, available at [URL]. 

🎓 Executive Education in Open Banking and Digital Finance from FGV. 

#productlead #Itaú #productowner #productmanager #crypto #openbanking #openfinance #Drex #Pix #payments #management #DCC

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