Award-winning wellness industry operator and CEO building scalable business infrastructure and technology.

Recognitions:
Winner: Business to Business Startup of the Year 2025 & SME Best Wellness Recruitment and HR 2026
13 Award Nominations, including two from the Great British Entrepreneur Awards (GBEA)
Female Entrepreneur and Purpose Entrepreneur

As Founder & CEO of The Wellbeing Company Ltd, I lead two divisions serving UK boutique wellness studios:

WEL-B (SaaS – Launching February 2026)
Developing a financial intelligence platform for wellness studios, solving the profitability visibility gap in the boutique fitness market. Overseeing product roadmap, beta partnerships with founding studios, integration strategy, and go-to-market planning for a 1,000+ studio UK market.

Pilates Class UK (Recruitment & Consultancy – Established 2022)
An award-winning recruitment and operations consultancy supporting premium wellness clients, five-star resorts, corporate programmes, and boutique studios. Built from the ground up into a national business within three years.

Expertise:
Expertise in building and scaling wellness businesses, from understanding class-level profitability and studio operations to developing technology that supports growth. Experienced in launching new products, creating efficient systems, and improving performance across wellness brands and digital platforms.

Industry Knowledge:
Deep understanding of boutique wellness business models from launch to multi-location scale, with expertise in instructor economics, timetable optimisation, and profitability drivers. Qualified personal trainer and Pilates mat and reformer teacher.

Another one under the belt this week, and a proud moment for Pilates Class uk.

We’re thrilled to be named Best Wellness Studio Recruitment & HR Agency at the SME Awards 2026.

This recognition reflects the incredible work of our team and the growing community of studios and instructors we support across the UK.

Well done team! 
Rebecca Farley Hannah Michael Ceris Mansfield Emma Chase  & India! 

www.pilatesclass.co.uk

Bethan Dando

I am the Founder and CEO of Pilates Class - a thriving wellness solutions enterprise that provides a wide range of wellness classes, events, and services, specifically curated for luxury hotels, esteemed member venues and high-tier leisure clubs.

As an ardent advocate for wellness, my journey has been deeply rooted in the domain of luxury leisure, having had the opportunity to work at a renowned 5-star resort. My accomplishments also include being a trained personal trainer and Pilates instructor, with the unique experience of working with guests at a premium resort, focusing on their holistic well-being.

With a firm belief in the synergistic relationship between personal life and professional growth, I enjoy conversations about family life, sustainable wellness startups, and overall well-being. I bring a human touch to my work and ensure value-driven strategies for my clients backed by my extensive experience in sales, event management and business.

Fuelled by tenacity and a growth mindset, I am unwavering in my commitment to deliver the best. I believe in the power of determination and persistency as key drivers of success, regardless of the hurdles that come along the way.

Award-Winning CEO | Building B2B Technology for Timetable Studios | B2B Service Provider of the Year 2025 (Pilates Class UK)

Don’t build what you want — build what people need.

Beta feedback like this has genuinely made our week 🤍
https://lnkd.in/eQQCkbQt


“Thank you so much for this. We are genuinely so grateful and excited to be part of the WEL-B journey and incredibly appreciative of the support and generosity you have shown to your Beta clients.
It has been amazing to watch WEL-B grow and evolve, and we are proud to be part of the story as it continues to develop.”

Building SaaS isn’t easy. There are moments where comparison creeps in and progress can feel slower than you hoped. But when you’re truly building, listening, and learning alongside your Beta's, something magical happens.

The product improves.
The vision sharpens.
And the journey becomes shared.

Huge gratitude to our Beta clients and the incredible developers helping bring WEL-B to life — this is exactly why we’re building.

Cloudavian

#betalaunch #femalesintech #saasstartup #buildinpublic #founderjourney

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