Human Digital

Collaborating with organisations to develop, launch, and market sustainable products and experiences.

Founder & Director | B2B Sales & Marketing

Alex & Sloane

Founder & Director | Customer Strategy & Design

Fieldbook

CMO / Marketing Advisor

Commonwealth Bank

Led a team of product managers for the eCommerce portfolio including Simplify, BPOINT, CommWeb, Qkr! and Internet Merchant Account products

Director eCommerce & Online Payments Products

Monitor Deloitte

Project management and leadership, oversight of work streams and work areas, and building client relationships.

Senior Manager Strategy Consulting

American Express

Led cross-functional teams executing on key product development, business strategy and implementation, initiatives. Specialising in digital and social marketing strategy and digital product development.

Director Global Business Strategy

Led initiatives across four key categories; sourcing, process optimization, business intelligence and outsourcing supported by research and data. Ben successfully led a team of consultants to deliver savings in excess of $20M for a global portfolio of clients representing over $500M in annual travel spend.

Director Global Business Consulting

Chief of Staff and manager assistant to the Global Vice President of Business Transformation

Manager Global Business Transformation Strategy

Bank of England

Worked with operations and technology leadership to improve teams, processes, and technology

Business Analyst

Various Companies

Freelance brand consultant working with leading consumer companies including Selfridges, Abercrombie and Fitch, Frucor, and Lindor.

Brand Consultant

GE Capital

Undertook financial analysis for consumer and commercial groups including Real Estate, Equipment and GE Money businesses

Analyst Financial Planning

Business Strategy, Design & Marketing | Founder of Human Digital + Alex & Sloane | MBA | Institute of Directors

For over 20 years, I've helped businesses scale, transform, and innovate by blending business strategy, digital experience design, and customer-centric growth frameworks. My agency, Human Digital, partners with ambitious brands to turn complex challenges into competitive advantages. I also serve as a fractional CMO through Alex & Sloane.

Why Work With Me?
I've had the privilege of leading strategy, transformation, and digital marketing for global brands like American Express, Deloitte, Macquarie Bank, CBA, ANZ, General Electric, ABB, Unilever, and IAG. Whether reimagining customer experiences, driving digital adoption, or building high-converting B2B campaigns, I bring practical execution to high-level strategy.

What We Do at Human Digital:
B2B Growth Strategies: Helping companies accelerate lead generation and sales with digital.
Brand Positioning & Messaging: Elevating your brand to stand out in competitive markets.
Enterprise Website Development: Crafting conversion-focused websites and e-commerce solutions.
Customer-Centric Digital Transformation: Designing experiences that drive engagement and retention.
Multilingual Performance Marketing: Running targeted campaigns across global markets.

My Approach:
Customer First, Always – Great business growth starts with great customer experiences.
Global Expertise, Local Execution – I've worked in New York, London, Sydney, and Auckland, leading strategies across the US, UK, APAC and Europe.
Insights to Impact – I bridge the gap between high-level strategy and hands-on execution to deliver real commercial results.

If you're looking to transform your brand, launch a digital-first strategy, or scale globally with a trusted partner, let's connect.

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Ben van Rooy

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Ben van Rooy's Linkedin Analytics