Benjamin Sagnier

Drafted Management

Drafted Management is a forward-thinking 360-degree digital marketing agency, committed to empowering brands, game publishers, and rights holders, enabling them to unleash their marketing potential within the dynamic landscape of Esports, Gaming and Web 3.

Co-Founder & CEO

Challengermode

Business Development & Sales Consultant for Challengermode, connecting the platform with game publishers, esports organisers and brands in the gaming space.

Business Development & Sales Consultant

ENDX Technologies

Managed and executed all marketing initiatives for a new virtual stock market and trading game where fans can engage with esports in a new way and with a completely different mindset. Fans capitalise on their passion, insights and knowledge, by investing in their favourite esports players.

Marketing Manager

Fnatic

Planned and executed influencers campaigns around key marketing beats, driving hype and awareness 
for the business. Delivered high impact campaigns with ASOS, BMW, Chillblast, L’Oréal Men Expert, and crypto.com. Managed a roster of 60+ creators across 15+ countries with over 25M followers.

Creator Talent Manager

Veloce Esports

Gaming Projects & Platforms Manager

New Business Development Manager

SEGA Europe

I identified, developed, and managed key partnerships in vital markets, securing deals with Uber Eats, Sky Sports, and The Athletic for FM20, totaling over £10,000. I also tracked, analyzed, and reported campaign impacts on consumer behavior, player engagement, and gameplay habits. In addition, I oversaw asset distribution for SEGA development studios, amplifying marketing beats for franchises like Football Manager, Total War, and Two Point Hospital. Further, I successfully planned and executed impactful influencer campaigns to promote the Football Manager series in key markets

Junior Product Manager (FTC) 

Motorsport Network

Led the planning, promotion, and execution of the Le Mans Esports Series Super Final at the 24 Hours of Le Mans in June 2019. Orchestrated impactful campaigns with racing community content creators, overseeing multiple social channels for The Le Mans Esports Series Super Final. Served as the main point of contact for daily partner and business operations with Thrustmaster, PlaySeat, SMP Racing, and Le Mans. Collaborated with 704Games to project manage the launch of the NASCAR Heat 4 video game, mobile app, and contributed to key esports operations for the eNASCAR Pro League.

Account Manager, Esports & Games (FTC)

DAZN

Managed the relationship with key partners to secure third party promotions in order to maximise awareness, sign ups and revenue.  

Proactively tracked and monitored all placement opportunities across partner platforms with specific, measurable and achievable goals. Secured over 400 placements across the Apple, Google, Amazon and PlayStation stores.  

Developed and maintained the partner dashboard, to track downloads, key initiatives and derive insights and growth opportunities. Reported DAZN quarterly performance to partner platforms.  

Developed and implemented the company’s App Store Optimisation strategy to increase app rankings, search results and optimise conversion rates. DAZN reached number one sports app in Germany, Italy and Japan.  

Commercial Partnerships Executive 

DAZN is the first global pure-sport live and on-demand streaming service. It is leading the charge to give sports fans around the world affordable access to sport anytime, anywhere.

Marketing Executive

Brandtix

Analysed, created and presented bespoke insight reports to clients including New Balance, Nike and Liverpool  Football Club using the Brandtix Data Mobile and Web Platform.  

Collaborated with internal teams to improve product features and user experience. Reviewed partner feedback to support app feature releases.

Planned, scheduled and reviewed marketing activity across Brandtix official social channels. Increased total  number of followers on Facebook, Twitter and Instagram by 400% over a period of eight months.

Used social media insight tools to track and analyse the sentiment and mentions of football clubs and players.

Digital Business Executive

Compass Group

Served customers’ food and beverages in the Hollins Suite at Chelsea Football Club, developing excellent communication and organisation skills.

Cleared tables and cleaning the private dining area ensuring both a professional and relaxed environment for the clients.

Hospitality Waiter at Chelsea Football Club

Marketing Manager at ENDX

9 years of expertise in influencer marketing, partner management and business development. Founder of Drafted Management, a cutting-edge digital marketing agency shaping the future of Esports and Gaming. Consulting for Challengermode, connecting them with publishers, esports organisers and brands in competitive gaming. Proven track record in delivering impactful campaigns, strategic partnerships, and revenue generation for industry-leading brands and platforms

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