GTMomentum Inc.

You built something great. But it won’t scale fast enough if you’re the one still selling it, or you have no system for your reps.

We help B2B founders install a sales system that builds pipeline, closes deals, and frees them from having to wing it.

It’s called The Founder’s Sales Engine and it replaces guesswork with structure and turns scattered sales into consistent growth. Not coaching. Not theory. We build it together.

For companies beyond founder-led chaos, we install GTM Fabric, a full-stack GTM operating model built directly into your business. I embed and help you build, operationalize, and execute.

Whether you need a system or a CRO, the goal’s the same: Strategy. Execution. Results.

Founder & CEO

Real Talk Pictures

As a passion project we are creating the first comprehensive documentary in history about Toronto's vibrant house music scene: its genesis, evolution, and future.

President

Boardy

Super Connector

SADA, An Insight company

• Transformed Google Cloud Platform enterprise sales approach to service-driven model, driving organizational change and boosting revenue.
• Led teams to increase consulting engagements, maximize customer lifetime value, and achieve year-over-year growth.
• Achieved significant results through cross-selling and up-selling professional services for large-scale cloud transformations.

Head of Services Sales North America

- Spearheaded regional growth, expanding professional services and resale to secure SADA’s position as Canada’s #1 Google Cloud reseller by transaction volume.
- Exceeded professional services targets in 2023, leveraging consulting engagements to showcase value in complex cloud projects.
- Collaborated with internal and external stakeholders to align with Google’s cloud initiatives, maximizing strategic outcomes.
- Positioned SADA as a leading Google Cloud partner across Canada, engaging with the majority of Google Cloud’s largest Canadian accounts.
- Established an “all-in” culture focused on driving results and accelerating Google Cloud adoption, empowering the sales team to exceed performance targets.

Managing Director, Canada

- Pioneered SADA’s entry and expansion across Canada as one of the first employees, scaling operations to over 150 team members.
- Developed a partnership framework in collaboration with Google, resulting in numerous strategic commitments and a steady flow of professional services deals.
- Drove rapid market penetration, securing major clients within six months and expanding cross-sell and up-sell engagements across Google Cloud’s ecosystem.
- Positioned SADA as a trusted partner through strategic planning and execution, establishing a foundation for sustainable growth in Canada.

Director Of Business Development, Canada

Pythian

- Led sales initiatives across Canada and the US Midwest, surpassing revenue goals by focusing on strategic account acquisition and long-term partnerships.
- Developed and executed sales strategies that expanded Pythian’s footprint in key regions and signed Pythian's largest transformation consulting engagements in history.
- Participated in the transformation of Pythian from a database managed services partner to a digital transformation enabler.

Director of Sales, Canada and Midwest

- Managed sales operations across Canada, securing new clients and building the foundation for regional expansion.
- Focused on high-impact sales tactics that quickly positioned Pythian as a key player in the Canadian market, establishing strong customer relationships and securing initial major accounts.

Director of Sales, Canada

Account Executive - Canada

Metafore

Senior Client Executive

Softchoice

HP Technical Architect

Field Sales Rep, Private Sector

Telesales Representative

Inside Sales Rep

Freelance

Master of ceremonies, Event promoter, DJ

I help founder-led B2B companies build scalable sales engines, and help turn established teams  into a high-powered capability. With 9-figures in closed revenue across SaaS, AI, and services, I’ve led go-to-market from zero to repeatable. I’m not a coach. I’m a closer and builder, trusted by founders and CEOs who need results, not theory.

I run GTMomentum, a GTM advisory firm for two types of clients:
1. Founders doing founder-led sales who need to install a real outbound + closing engine and exit the chaos.
2. Growth-stage companies with a team who need to clean up the mess: dysfunctional pipeline, poor playbook, reps doing whatever they think will close.

My two flagship systems:
-> The Founder’s Sales Engine™: 10-week sprint to build a system that installs an engine for pipeline, solving pain, and repeatable process that scales.
-> GTM Fabric: me as fractional CRM for teams with traction but no consistency. Installs qualification, pipeline governance, rep accountability, enablement, and deal strategy that scales.

If you’re post-revenue but pre-scale, or already scaling but flying blind, let's talk.

Today we resumed shooting The House That Toronto Built, the very first feature-length documentary about our city’s vibrant house music scene and its origins, evolution, and future.

Amazing work by the one and only Tricky Moreira who’s hosting and our director Aamol Sharma. This is by far the most ambitious project I’ve ever undertaken as cinematographer, writer, and executive producer and I can’t wait to get editing.

After 24 more interviews 🙃

THTTB: coming in 2026.

Ben J. Abbey

Executive & GTM Leader | $100M+ Closed | Creator of The Founder’s Sales Engine™: Building my custom repeatable sales system in under 60 days for early founders & freeing scale-up leaders from hero selling

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Today marks a new chapter for The Founder's Sales Engine™ by GTMomentum Inc. I'm proud and humbled to welcome our first two sales reps!

This company started as an idea just a few months ago after a layoff. It’s since grown from a solo consultancy into a full-fledged co-building/coaching program with real success stories. The demand for something like this is real and we now get to help even more people live the life they want to live and build their empire!

Our mission is to help founders scale revenue faster using the same proven, customized playbooks I've used throughout my career, and I continue to use. We hit six figures of revenue at a healthy EBITDA in just 3 months and we're already growing our team 8 months post-launch… all a direct reflection of the incredible results our clients are achieving AND proof of the importance of systemizing your founder intuition!

I’m immensely grateful to the founders who believed in this vision from the start and so excited to build this future with our new team. 

Welcome aboard 🫡 Natassa Gelinas and Robin Ann! 🚀

Apparently I have my shit together.

I got a lot of replies to my newsletter today after writing about starting therapy in my late 30s. My old CEO Tony Safoian suggested it after a really bad breakup (after a really bad pandemic!) and it changed everything.

The replies came from people who’ve done it, people who haven’t, people who want to but don’t know where to start, and people who just asked: “Why’d you need it when you seem to have it all together?”

I like that people think I have my shit together. That made my week.

What made yours?

TechTO you throw great parties! Getting to DJ in a beautiful room aside, everyone was all smiles. I guess pizza and house music after a great conference will do that 🤘🏼

So great to meet amazing people including no less than 4 more Bens. #benstuff

See you next year, Elevate!

Remember: Nobody is coming to save you.

I was on with a founder yesterday who made me repeat this so he could write it down:

"Imagine that every good-fit company you're not talking to is talking to your competitors who have an inferior product to yours and they're going to buy it."

Founders don't love doing demand gen because it often doesn't work.

BUT

It's better to be doing SOMETHING than to be doing NOTHING.

Right?

“Let’s connect and share insights.”
“I enjoy connecting with people about XYZ.”
“Let’s connect and keep up to date on each other’s work.”

All of these are inauthentic because what they’re lying about is: I’M ACTUALLY GOING TO SOLICIT BUSINESS FROM YOU SHORTLY. I have a very low tolerance for BS and I can’t be the only who finds this intolerable.

Here’s exactly what I say to be transparent about what’s coming next:

Hey NAME, seems like you’ve got traction but growth isn’t yet predictable. Been there as a 4x founder and know the grind. I help founders sharpen their own sales method and fix what's broken to get more meetings and close without the burnout. Worth connecting?

Then, I ask a binary question and  I’ve gotten >100 replies on LinkedIn this month, booked 26 meetings, and closed deals.

Do whatever you want, but don’t LIE to get accepted… be bold and honest and be yourself.

Or be part of the trust hellhole that is most social media 🤨

I’ve sent 67 messages on LinkedIn in the last 13 days. I’ve gotten 25 responses as of today and booked 17 meetings, including 4 today.

Anyone who tells you prospecting on LinkedIn is dead is either trying to sell you AI which doesn’t work, or sends dog shit messaging.

This is the way:
✔️Tight ICP.
✔️Pain-first.
✔️Low-friction CTA.
✔️People feel seen. 

This is what a strong foundation does: you understand your prospects’ pain and how to communicate your fix.

Don’t stop trying. Just stop copy pasta from ChatGPT and do the hard work first.

Thinking about running a workshop on this… any interest?

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