Oystercatchers

Managing Director

Interim Managing Director

Wimbledon High School GDST

Member of the Governing Body at this pioneering leader in girls' education since 2018. Chair of Governors from September 2021.

Chair of Governors

Alpha Grid, a Financial Times Company

Economist Impact

Leading Economist Impact’s global team of creative and content strategists, digital innovators, design thinkers, AV storytellers and media experts. Answering our clients’ issues through rigour and creativity.

Head of Client strategy, media and creative 

TVC Group, part of The Economist Group

Leading TVC Group - a wholly owned PR, content and production agency. Now fully integrated within The Economist Group.

Group Managing Director

Re-engineered WPP's relationship with BP. Lead the agnostic, purpose-built global agency team. Connected and enabled WPP capabilities to drive creative and media output enhancements and cost efficiencies.

WPP Team Lead - Team Energy

Worked with key WPP agencies to lead integration and business building activities across Europe. Delivered successful global initiatives in the space of agility, speed and simplicity.

Regional Business Leader - Team P&G

Ambition London

Founder, owner and MD of Ambition Communications. UK’s 8th Independent Agency UK (The Drum Independent Agency census) and The Drum Network's Marketing Personality of the Year 2014. Strategic & creative partner that drove business in B2B, tech, entertainment & education sectors.

Managing Director and Founder

Haygarth

Group New Business Director - New business strategy ownership & team creation.
Director, Haygarth Digital - Established and ran agency’s digital division and capabilities

Director

News UK

Creative and media responsibility for News Group Newspapers TV, radio and outdoor advertising.  Annual delivery of c. 50 TV ads and 100 radio ads. Management of advertising budget and responsibility for agency selection and leadership

Advertising and Media Manager

Club 18-30

Responsibility for all marketing - brochure design and production, trade support, sales promotion and delivery of the infamous 'Beaver Espana' outdoor advertising campaign.  Multiple award winning advertising driving 30% sales increase. 

Promotion to Product Director following successful take over of Sunset Holidays and the creation of Flying Colours Leisure Group.

Head of Marketing

Managing Director at Alpha Grid, a Financial Times Company

Advertising Week Europe  - Future is Female Winner 2023 

Academy of Executive Coaches - Diploma in Executive Coaching 2023

A dynamic business leader with a track record in delivering effective business strategies, change management and audacious creative solutions. 

Driver of growth through cultural and commercial alignment, team enablement and operational excellence. 

A persuasive collaborator, communicator and connector. 

Alpha Grid, a Financial Times Company
Managing Director
April 2022 - present

Connection Crew CIC
Board Advisor
October 2022 - present

Wimbledon High School
Chair of Governors : 2021 - present 
Board of Governors : 2018-2021

The Economist Group: 
Head of Client strategy, media and creative - Economist Impact: 2020 - April 2022
Group Managing Director - TVC Group (part of The Economist Group): 2019 - 2020

WPP: 2016 - 2019
Global Client Team Leader - Team Energy (BP)
Regional Business Leader (Europe) - WPP Team P&G

Ambition Communications: 2005 - 2016
Founder and Managing Director

Haygarth Group: 1999 - 2005
Group Marketing & New Business Director
Director, Haygarth Digital

News Group Newspapers: 1996 - 1999
Head of Advertising and Media

Club 18-30: 1993 - 1996
Head of Marketing

💫Open and supportive conversations. 

💫Sharing experiences to learn from each other. 

💫Lifting each other up because it’s the right thing to do.

All of this and more at last night’s Oystercatchers X-Series event on the power and influence of Personal Brands. 

A huge thank you to everyone who came, engaged and contributed.  Not least to Louise Watson who so candidly shared her story and helped others shape theirs. 

And to Jo Rigby and the Mediahub Worldwide team who hosted us.  

These evenings are genuinely some of the most important things we do to support and enable our industry and the talent within. 

We’re working on our schedule for next year and would love your input on what to cover next. 

Get in touch with me or club@theoystercatchers.com with your suggestions for topics and formats to keep make these unmissable events even better.

Rebecca McKinlay

Associate Director and Digital Marketer | Future Is Female Winner 2025 | Future 100 2023 | Co-creator of Empower Cafe | Bloom Member

Head of Growth and Marketing | Mediahub UK | Bloom COO | Named one of the 100 Women in Cycling by UK Cycling |

Mediahub Worldwide

Managing Director at Oystercatchers. Campaign 40 over 40 winner 2025. AdWeek Future is Female winner 2023.

Interesting conversations with brilliant people are one of the very best parts of my job at Oystercatchers. 

The last couple of weeks have been a prime example of that. 

🦘An early morning call today with a fabulous agency in Australia looking to make the very most of their brilliant proposition - in addition to the fantastic UK based agencies we’ve met this week. 

🥐 An inspiring breakfast session with Creative Equals and Ipsos in the UK exploring the surprising power of backlash 

👩‍💼👩‍💼Reconnecting with old friends and colleagues and making new ones, at evening events talking AI, creativity, the economy, commercial models, upskilling and, dare I say, even a little politics

🏆Discussing the unbelievable quality and confidence on display in this years Oystercatchers awards entries

🎗️Working with agencies, marketers, technologists and individuals all looking to drive progress and navigate change in their worlds. 

How lucky I am.

Creative Equals

Ipsos in the UK

The symbiotic relationship between brand's internal marketing capabilities and their agencies is evolving fast.

It's an area that all of our brand-side clients and the agencies we speak to ask for advice on, and one that we covered in detail at our last Club event.

I am therefore THRILLED to be able to bring this partnership between Oystercatchers and InnerGroup to the market. Together, we can now combine our expertise to help brands unify operations and build marketing ecosystems where in-house teams evolve continuously and external agencies are aligned to the right scope, role and value. 

Huge thanks to the Campaign UK team for sharing our news. You can read the full article here - 
https://lnkd.in/eV8qp46u

#acceleratingmarketingperformance #ClientAgencyPartnerships

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