Growing Early Stage B2B Startups faster by scaling their marketing | Marketing Strategy | Demand Generation | Content Creator | Video Marketer | Fractional CMO | Speaker | Investor

I see early-stage startups struggle every day. In fact, 2 out of 3 startups fail in their first year.

And not all of them have bad products. They just have ineffective marketing.

As a 25-year marketing & growth specialist, I've figured out that marketing is about 3 things.

1 - Building brand equity

2 - Generating demand

3 - And driving revenue.

If your marketing isn't doing these three things, you need to evaluate your strategy.

I help early-stage B2B startups and small businesses scale their marketing process so that they can get quicker results.

That means less time spent on brand guidelines, writing creative copy, and all that fluffy stuff.....and focusing on the initiatives that drive revenue.

The growth accelerator that I have put together covers:
1) GTM Strategy
2) Ideal Customr Profile
3) Messaging Framework
4) Demand Generation
5) Cold Email Outreach
6) LinkedIn Marketing
7) Sales Development
8) Tech & AI Integration 
9) OKRs & Metrics

In short, we make your marketing function self-sufficient so that when we're done, your marketing keeps on going.

In 2025, I am keenly interested in gaining a deeper understanding of Artificial Intelligence (way beyond ChatGPT) 😁 and how AI can be used to improve processes and save time.

When I'm not working, I catch up on my two other passions. I keep up with pro wrestling. I am a huge WWE fan and a pro-wrestling enthusiast in general.

I also love watches and as a self-professed watch nerd, I love collecting all kinds of watches from modern chronographs to divers and vintage timepieces.

If you're a B2B startup struggling with your marketing strategy,.....or if you want to chat about marketing, growth strategy, or content development (or watches), DM 📧 me on LinkedIn or email me barry@nexgen.digital 

Stay safe, stay awesome.

Nothing replaces the buzz of in-person connections. 

Yesterday at the Contact Centre & Customer Experience Expo with Future Communications Company UK,

 I was reminded: face-to-face is still king for learning and building real networks.

Tech’s moving fast. Blink and AI’s everywhere.

Sarter routing, tailored support, automation galore. 

Are you asking the right questions about where your ops can level up?

It was great hanging out with Kainaz Engineer and Ravi H Mahadeo who are growth at driving growth Future Communications Company UK Pvt Ltd in the UK. 

Always inspiring to meet, share, and spark new ideas with people pushing for real outcomes.

My takeaway: Stick to the conversations that matter, ignore the noise. 

Ready to turn curiosity into action?

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I'm Barry Rodrigues and I help early-stage B2B startups scale their marketing, improve productivity and drive revenue.

👍🏼 Follow me for more insights on effective B2B strategies.
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Barry Rodrigues

Attending Contact Centre Expo with Future Communications Company UK

Growing Early Stage B2B Startups by scaling their marketing ● Marketing Strategy ● Demand Generation ● Video Content Creator ● AI Enthusiast ● Fractional CMO ● Productivity Advocate ● Keynote Speaker

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