Barney Ware's Linkedin Analytics

Purpose Awards Winner 2023 🏆 Leader of happy teams 😍 Trusted partner to clients 🤝 Passionate about people, creativity, brand communications and marketing. I ❤ cycling, DJing and collecting dance music (including vinyl). I am an experienced brand marketer and client partner with extensive client management, brand/campaign development and communications experience across a diverse range of business, new business and purpose led initiatives. I pride myself on leading effective, efficient and happy teams and building strong, long lasting client/agency relationships that are built upon partnership, trust and collaboration. A natural, empathetic communicator with a strong work ethic, the will to succeed and a passion to make great work based on real human insights and data that delivers strong business results. Key skills and experience: • Brand marketing • Senior client management and relationship building • Developing and delivering purposeful communications and activations • Working with FMCG brands both nationally and globally as well as Retail; strong production, social and digital skills • Comprehensive experience and understanding of creative strategy, co-creation/research, and testing • Part of the senior management team that took Axe/Lynx from 10 years of decline to growth globally • Successfully and effectively managed 9 agencies across the IPG network • Epica Campaign Creative Award winner (Axe ‘Smell Ready’ campaign) • Drum Purpose Awards nominated for Speedo 'Swim United' • Purpose Awards winner 2023 'Best Equality & Inclusion Cause Campaign' for Speedo Swim United