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Averill Lehan

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IS YOUR COMPANY AS SUCCESSFUL AS YOU THOUGHT IT WOULD BE? Is that a question you’ve asked yourself in the last year or two…or even longer? Perhaps it’s time to re-imagine, and re-set your business strategy, to become that company…to become that leader…in your industry and in your market! Whether your company is business to business (B2B) or business to consumer (B2C), the process is the same, the strategy differs. Strategy is the starting point…and it begins with a Discovery Process. This process allows you to let us in on all aspects of your business. From the Discovery, we’re able to define your Vision, Mission, and Core Values... the things that make your business Purpose Driven. It’s the foundation for all the content which will support the strategic messaging to reaching your Ideal Target Markets OUR NEXT MOVE...pulling all the Strategies Together Business Strategy provides clarity in terms of the direction you want to take your company and the step-by-step process on how to get there. It looks at the business in its entirety, from operations, to staff, to the values of the business including your vision, mission, goals and objectives. Brand Strategy looks at the visual brand identity, including the logo, colours, graphics, and tagline, as well as the strategic messaging which is how a brand connects to your ideal target markets. Marketing Strategy draws information from both Business and Brand Strategies and combines it all into a comprehensive outline of the necessary steps and tactics, including timelines, for the business to achieve its set objectives and goals. AND FINALLY…Tactics Complete the Process Our strong team of expert talents, in their respective fields, can deploy all the outlined tactics within the timelines suggested in our marketing plan to effectively achieve your business objectives and goals. Having been an entrepreneur for more than a couple of decades, I have been on both sides of the equation and at one time didn’t see the value of marketing and as a result...did see the lack of sales. With that knowledge and experience, comes the ability to find innovative solutions to many of the challenges a business encounters. Remember always, the purpose of Marketing is to support Sales…and Sales are the only way money comes into your business. Everything else is an expense! LET’S GROW YOUR BUSINESS! To see if we’re a good fit with your business call or email me today! 416-574-8518 or alehan@viralessence.com To your success! Averill Lehan www.viralessence.com Certified member of the Power Marketing Consultants Network

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