Wharton School, EVP Global Marketing; 30k Followers

www.atulraja.com

I am a marketer, brand builder and strategist with 28-yrs high octane cross-industrial experiences across some leading organizations like Bharti Airtel, Tata Teleservices, Shaw Wallace, Videocon, Bennett & Coleman, Biocon and Daewoo Motors. Specializing in business planning, strategic marketing, branding, product management and marketing communications, I have launched and managed leading FMCG brands like Airtel, Royal Challenge, Daewoo Matiz, Tata Indicom and Kenwood and my long marketing stint is marked by success stories on corporate branding and product marketing.

Equipped with a Management degree, I have honed my marketing & branding skills at Marcus Evans, London, Indian School of Business (ISB), Indian Institute of Management, Bangalore (IIMB) and Tata Management Training Centre (TMTC). I am an avid writer and a regular columnist in leading publications. Frequently warded for marketing initiatives, I am a member of US headquartered International Association of Business Communicators (IABC).



“PR IS NOT BROKEN. THE COMFORT MODEL IS.”

■Markets are shunning time-sheet thinking and rewarding business impact
■Global networks are being challenged by procurement discipline and in-housing, while Indian firms are institutionalising (reputation becomes a boardroom variable) 
■However, relationship-led retainers will not be immune forever. The future belongs to hybrid, accountable, outcome-linked structures. The shift has begun — globally first, India next

The question isn’t who’s winning. It’s which ecosystem is closer to the next reset. Governance, boardroom accountability, and outcome-linked mandates will define the next decade. The #DRHP wave is not a celebration — it’s a stress test.

Read my views in ADGULLY and those of my peers REKHA RAO, ANUP SHARMA, NANDINI CHATTERJEE : https://lnkd.in/gpk6UMes

ATUL RAJA 

Global Marketing Expert and Brand Strategist -- Wharton School; 30k+ Followers

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