Guardian

Got promoted and was responsible to lead the D2C business for GNC India (part of guardian group)

D2C Head (GNC India)

Sr. Manager - Digital (BellaVita)

Manager (Bellavita)

ETMONEY

Growth Analyst

ConvertCart

💻- Worked with over 20+ E-commerce 🛒 clients across different industries for CRO (Conversion Rate Optimization)
- Analysed various data points to identify problems users face on the website, craft hypothesis around that problem, and work towards it’s implementation.
- The role required collaboration across different teams, from clients success, to engineering and QA.
- Preparing 30-60-90 plans for CRO campaigns
- Mentored new team members, at the same time was also taking interviews for the hiring of new Business Analysts

📚 Learnt - Project Management, Google Analytics, Basic Statistics, Marketing and CRO strategies and improvised my Excel skills

🏆 Achievements:-
- 95% Client retention rate
- Reduced bounce rate by 25% from a single AB test campaign.
- Increased Email Opt In rate for a electronics store by 15% through a single AB test with over 95% significance.
- Rising Star performance award

Business Analyst

HKBOOZE

-Created an eCommerce Site from scratch.
-Managed Product lists, inventories listed on the site
-Ensured prices on the site are competitive across all product categories, at the same time ensuring a
 decent profit margin.
-Handled Social Media channels (mainly Instagram & Facebook) to promote the website on social
 platforms and worked closely with Instagram Influencers based in Hong Kong and rolling out special
 offers for their audience Redirected users from social media to Website.
-Work closely with creative team, copywriters for content on social media channels and the
  website.
-Improved Search Engine ranking using SEO tools.
-Implemented Facebook Pixel on the site, to understand user behavior.
-Ensured the site is in compliance with Hong Kong Laws.
-Work with suppliers to ensure timely availability and supply of products.

Co Owner

🚀

Harinder has been one of those rare mentors who I reach out to and admire for his clarity of thought and no BS approach to marketing and brand building.

Because of him and the 10Xer Club, many of us got jobs, built networks, found our voice, and actually grew in our careers.

When I heard he was launching another book, I pre-ordered it immediately. The first one was a banger something I still implement in my work every day  and I’m sure the second one is going to break even more boundaries.

It's already trending #1 on Amazon, get yours today:)
Because Who The F** Are You?* You’ll find out once you read it.

Arjan Singh

Anti-business policies keep finding new villains. This time, it’s brands charging extra for Cash on Delivery.

Some are calling it a dark pattern. But let’s talk facts 

- Every COD order = additional liability.
- Average COD RTO = 30%.
- Logistics partners already charge brands extra for COD handling.
- And yes we all know of that "Aadarsh Indian Consumer"  who orders an outfit for an occasion, then returns it guilt-free.

That for some reason isn't a dark pattern. That’s consumers ruined by years of convenience without accountability.

COD is a convenience.
And convenience come with costs.

Big brands can survive this game.

But small D2C brands? They’re the ones crushed under “consumer-first” policies that call every business safeguard like “COD FEES” as anti-consumer.

Protecting consumers is good.

But overprotecting them at the expense of business without knowing the facts? That’s how you kill the ecosystem before it matures.

#cod #cashondelivery #ecommerce

Increasing Revenue, Reducing costs@Honasa

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