Innovation is not just about new ideas; it's about transforming vision into measurable growth.

DREAMER 👉 BELIEVER 👉 ACHIEVER 🚀

Director of Marketing & Growth | Global B2B SaaS Growth Leader | Digital Marketing Strategist
15+ Years Driving Transformative Growth Through Data-Driven Marketing Excellence
Results-driven marketing leader specializing in scaling B2B SaaS companies through innovative growth strategies. Proven track record of building high-performance teams and driving substantial revenue growth through integrated digital strategies.

KEY ACHIEVEMENTS:
Architected growth frameworks driving 400%+ increase in organic traffic and revenue
Achieved 180% year-over-year revenue growth through optimized marketing campaigns
Generated $10M+ in pipeline through strategic partnership initiatives
Led digital transformation projects for Fortune 500 clients
Built and mentored high-performing global marketing teams
Developed proprietary growth models using predictive analytics
Reduced customer acquisition costs by 45% while maintaining quality
Established partner programs generating 40% of new business

CORE COMPETENCIES:
Digital Marketing Excellence:
Search Engine Optimization (Technical SEO, Content Strategy)
Content Marketing & Distribution
B2B Demand Generation & Lead Nurturing
Account-Based Marketing (ABM)
Marketing Analytics & Attribution
User Experience & Conversion Optimization

Paid Marketing & Advertising:
Google Ads & PPC Management
Social Media & LinkedIn Advertising
Amazon Advertising & E-commerce
Programmatic & Display Advertising
Performance Marketing

TECHNICAL EXPERTISE:
Analytics: Google Analytics 4, Adobe Analytics, Mixpanel
SEO Tools: SEMrush, Ahrefs, Google Search Console
CRM & Automation: HubSpot, Salesforce, Customer.io
Testing & Optimization: Optimizely, VWO, Hotjar
Growth Tools: Segment, AppsFlyer, GTM
Development: HTML/CSS, WordPress, API Integration

STRATEGIC FOCUS:
Data-driven decision making and predictive analytics
Multi-channel acquisition strategy
Customer journey optimization
Marketing automation and scalability
Performance marketing and ROI optimization
Strategic partnerships and business development
Building and scaling high-performance teams
Establishing centers of excellence
Cross-functional team collaboration

INDUSTRIES: B2B SaaS | Enterprise Software | MarTech | E-commerce | Digital Transformation
Specialized in driving growth through organic user acquisition, content marketing excellence, B2B demand generation, strategic partnerships, and marketing technology innovation.
📧 arishekarn@gmail.com
📱 +91-9003749744

Director to Vice President

2 years ago, I joined AMZ Prep® with a goal to grow. Not just the brand, but myself.

Today, I'm grateful to officially step into the role of VP of Marketing.

This journey tested me. Campaigns that didn't hit. Strategies I had to rebuild from scratch. Feedback that forced me to level up. Late nights figuring things out when no one had the answers. But I never stopped. I learned, I adjusted, I kept pushing. Every obstacle made me sharper. Every setback made me more certain I was on the right path.

This didn't happen alone. It happened because of a team that shows up every day, leadership that believed in me before I fully believed in myself, and mentors who pushed me to think bigger.

To Blair Forrest Imtiaz Kermali Rich Pearl Joel den Boer, BSc (BioScience), PMP,ACP Shemira Kermalli Diggy Lalussis Angelo D'onofrio Harishnath Narasimhan Rey Nath Dan Jeo Cavan Anupam Krishna Jaya Gupta Haridha P Nolan Fraser Billy G. Rahul dravid.G Shashi Hiremath Peaula Philip Indhu Krishnan A Neha Vijay Modi Ginny Kaur Trini Baldon Abishek Narayanan Swaminathan B.E., M.Eng  thank you for your trust, support, and for betting on me.

Now, back to work. The best is still ahead.

#Leadership #Growth #Grateful #AMZPrep

Arishekar N

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I’m happy to share that I’m starting a new position as VP of Marketing at AMZ Prep®!

In the last 10 days, searches for "Amazon meltable list 2026" jumped 340%.

58,228 ASINs are on it.

Most sellers are finding out AFTER their shipment gets turned away.

That's the problem.

Amazon flagged these products as meltable. After April 20th, they won't be accepted into FBA until September 28th.

Five full months of stockouts.

I was in our weekly sales standup this morning. Rich shared that almost none of the brands he's talking to have checked the list yet. Angelo told us about a supplement brand with 14 flagged ASINs that didn't even know the classification existed.

The information is out there. Sellers just aren't seeing it until it's too late.

That gap between "the data exists" and "you actually act on it" is where brands lose money.

So we pulled all 58,228 ASINs into one searchable sheet. We added the dispute process and seller-fulfilled options so you know exactly what to do if you're affected.

If you sell consumables, supplements, or anything heat-sensitive on Amazon:

Search your top 10 SKUs before April 20th. Takes 30 seconds.

Comment "MELTABLE" or DM me and I'll send it your way.

Amazon just dropped an AI tool that could change how you run your seller business.

But here's what most sellers are missing.

Amazon launched "dynamic canvas" in Seller Central this week. It's free for US and UK sellers. It builds on Project Amelia from 2024 and lets you ask questions like "What if demand drops 10%?" and see projected impacts on revenue and cash flow in real time.

Sounds great on paper. But let's look at the reality.

The seller forums tell a different story. A recent update got 36 thumbs down vs 5 thumbs up. Sellers complained about broken links, generic recommendations, and AI responses that made no sense.

Amazon claims 90% of sellers accept the recommendations. That stat means nothing if the recommendations are wrong.

Here's what I'm watching:

1. The AI arms race is real. Shopify has Magic and Sidekick. Walmart built Wally. Everyone's racing to add AI to merchant tools. The platforms know independent sellers are the cash cow. Amazon's 3PL seller services generated $172B last year. Over 60% of Amazon's sales come from independent sellers.

2. Scenario planning sounds useful. But it's only as good as the data feeding it. If the AI doesn't understand your actual fulfillment costs, your inventory velocity, your zone distribution, the projections are just noise.

3. This won't replace operational discipline. A dashboard that shows you "demand might drop 10%" doesn't help if you don't know your blended fulfillment margin. You can't optimize what you don't measure.

The platforms are betting big on AI. Amazon's running this on Bedrock with Nova and Claude models. The tech is real.

But here's the hard truth: No AI tool will save a brand that doesn't understand its own numbers.

The sellers who win will use these tools to validate decisions they already understand. Not to replace the work of knowing their business.

Are you using Amazon's AI tools? What's been your experience?

I used Claude to analyze our team's 40K+ emails, 22K meeting calls, and HubSpot notes from the past 12 months.

The goal was to plan our content and marketing. What I found was eye opening.

Even great brands, $10M+ companies with solid operations, keep asking the same questions about Seller Fulfilled Prime:

"How long does it take to get approved?"
"Can we do it with one warehouse?"
"What happens if we miss the metrics?"

Here's what our team mostly says to them:

SFP isn't just about getting the Prime badge. It's a performance contract with Amazon. And the bar is high.

To qualify, you need CONSISTENCY in:

On time shipment rate above 99%
Valid tracking uploaded on 99% of orders
Cancellation rate under 0.5%
Weekend shipping and handling every week
Delivery promises you can actually keep

And here's what most brands overlook:

Inventory accuracy so you're not overselling
Carrier performance tracking across all zones
Return processing that doesn't tank your metrics
Real time visibility into every shipment
A backup plan when your primary carrier fails

Miss any of these? You lose the badge. Sometimes permanently.

The hard truth: Most brands fail SFP because their fulfillment network can't deliver 2 day nationwide.

SFP puts the burden entirely on you. Your 3PL. Your carriers. Your warehouse locations.

If you're shipping from one facility in California, you're not hitting 2 day to Florida. Amazon knows this. They'll reject your SFP application or pull your badge after a few weeks of missed delivery windows.

The surprising part? A lot of brands think SFP is the easier path. It's not. It's harder. You're taking on the fulfillment burden without the infrastructure Amazon has built over decades.

One more thing brands miss: SFP approval isn't one and done. Amazon audits your performance continuously. One bad month can cost you the badge. And getting it back? That's a whole new application process.

Here's what we do at AMZ Prep to keep brands SFP compliant:

We run multi-node fulfillment from East and West coasts.
We track carrier performance daily and switch when needed (we built Prep Parcel for our community and it's getting serious traction)
We process weekend orders without exception
We monitor every metric Amazon cares about in real time
We've maintained SFP status for brands doing $5M to $50M+

The brands that succeed with SFP treat it like a privilege, not an entitlement.

The Prime badge isn't free. It's earned every single day through execution.

This is Week 1. I found 15 great questions from growing brands trying to improve operations and reduce costs. I'll be sharing one every week for the seller community. 

Rich Pearl Nolan Fraser Billy G. Angelo D'onofrio Diggy Lalussis Reghunath S Joel den Boer, BSc (BioScience), PMP,ACP

Are you running SFP or considering it?

Amazon's stickerless commingling ends March 31.

That's 22 days from now. Not weeks. Days.

I've been fielding calls from brands who missed the January prep deadline and are still scrambling.

Don't be the seller caught off guard twice.

Here's everything that changed and what you need to do before the clock runs out:

The January changes already hit.

Prep and labelling left Amazon on January 1. Your team or your 3PL must deliver FC-ready units. Polybags, bubble wrap, warnings, and FNSKU labels are applied before it hits the dock.

If your 3PL couldn't handle this transition, you already felt the pain in Q1.

Time to evaluate whether they're the right partner going forward.

The March 31 deadline is days away.

Stickerless commingling is done. You can no longer depend on shared barcode pools as a backup.

Barcode discipline at the SKU and FNSKU level is now mandatory.

If you get this wrong, you will be dealing with:

Inventory nightmares
Mislabeled stock
Customer complaints that tank your metrics

This is not optional anymore.

The fee changes are already live.

Europe: Amazon lowered fees slightly and expanded low-price FBA eligibility to €20. If you haven't reevaluated your low-price SKUs for FBA, you're leaving margin on the table.

US: Fees went up. The increase in fees is particularly significant for items priced over $50. If you're selling premium products and haven't adjusted your pricing or channel strategy, your margin is bleeding right now.

What else changed?

Low inventory fees are now calculated at the FNSKU level. Not the parent ASIN.

If your forecasting hasn't shifted to FNSKU level tracking, you're getting hit with penalties you don't even understand.

3 actions before March 31:

Audit every SKU still using stickerless commingling. Get FNSKU labels on everything. No exceptions.

Run a 28 day cover analysis on your top 50 FNSKUs. Use sell through data and seasonality adjustments. Penalties hit at the FNSKU level now.

If your 3PL encountered challenges during the January transition, it would be beneficial to address the issue promptly.

Q2 is coming. You need a partner who can execute.

The multi channel reality check.

Amazon is building more direct arcs and integrating MCF for third party channels.

For many sellers, a hybrid model works best. FBA for specific SKUs. 3PL for DTC.

But you need partners who can actually deliver FC ready inventory.

The sellers who adapted in January are fine.

The ones still catching up are spending Q1 putting out fires.

March 31 is the next cliff. Don't go over it. #amazon

400 Shopify orders a month.
3 months later: 2,000 orders.
Zero ad spend.

One of our skincare brands started flooding our warehouse with serum orders. 5x the usual volume out of nowhere.

Our customer success team flagged it. They reached out to ask what was driving the spike.

Watching a brand's sales grow is exciting. But 5x month-over-month with zero ad spend? That was unusual. I had to dig deeper.

Here's what I found:

I'm not going to out her product. Beauty is crowded enough and she's crushing it. But let me show you how this works with a different example.

I typed into ChatGPT: "What's the best creatine powder for muscle recovery?"

It recommended a few options. One brand showed up mid-tier. Priced the same as the top picks.

Then I asked: "Where can I get the best deal on this?"

ChatGPT sent me straight to their DTC site. Not Amazon. Their website.

That second prompt is the opportunity most brands are missing.

Here's what made her site easy for AI to recommend:

Competitive pricing that beats or matches marketplaces.
Clean website structure with proper schema markup.
Google Merchant Center integration.
Clear product content and shipping info.
Solid reviews and trust signals.

Nothing fancy. Just the basics done right.

But here's the smart move her agency made:

She kept her base pricing the same on the website so AI would pick it up in recommendations. Then used coupons and cart value thresholds to make the actual checkout price unbeatable.

AI sees competitive pricing. Customers get a better deal at checkout.

We helped on the fulfillment side. Set up shipping cost savings based on cart value so she could keep DTC pricing competitive with Amazon.

The brands winning right now aren't spending the most.

They're making it easy for AI to send customers their way.

Is your site set up to capture that second prompt?

Amazon just turned your listing into a competitor's billboard.

The "Frequently Returned" badge got an update. It's no longer a quiet warning. Now Amazon actively shows "similar items customers keep" directly under your title.

Your own detail page. Your competitors' products. Right there.

Sellers are reporting 25-50% drops in conversion. And if you're running ads to a badged listing, you're paying to send traffic to your competition.

The badge is calculated on a 3-month trailing return rate compared to similar items in your category. Once you improve, it comes off automatically.

Here's what to do if you get hit:

1. Pause PPC immediately. Don't waste budget on a listing that's now working against you.

2. Go to Voice of the Customer. Find out why people are actually returning. Sizing? Quality? Expectation mismatch?

3. Fix the listing. Update images, videos, and descriptions so they match the actual product. Most returns come from use-case confusion.

4. Improve A+ content. Answer objections before they become returns. Better content raises conversion and lowers return rates.

The shift is clear: managing returns isn't enough anymore. You have to prevent them.

Has this badge shown up on any of your ASINs yet?

li_at

JSESSIONID

VP of Marketing @ AMZ Prep

Amazon killed internal prep services. Here's what I've seen in the last couple months.

If you sell on Amazon and treat logistics as an afterthought, STOP. 

The 2026 FBA changes are not a small billing adjustment. They change how inventory enters the network and how fees are applied.

Ignore them and you will lose time, margin, and control.

Here's what I'm seeing on the ground:

First, Amazon ended internal prep and labeling in the US on January 1, 2026. Units must arrive fully prepared and labeled by you or a third party. I've watched brands get hit with rework fees and rejected inbound shipments because their cartons showed up without correct bagging, warning labels, and FNSKU labels. That safety net is gone.

Second, stickerless commingling will be phased out by March 31, 2026. No more relying on a shared barcode pool. Inventory attribution is now explicit. I've seen sellers lose weeks of sales sorting out misattributed inventory because their SKU labeling was sloppy. So be prepared

Third, low inventory fees are now calculated at the seller FNSKU level instead of by parent ASIN. Brands that kept one buffer for the parent ASIN and ignored variation level demand are getting charged more and stocking out on their highest margin variants.

What you should do this week:

- Map your top 20 FNSKUs
- Confirm exact labeling and prep rules for each unit
- Run a 28 day cover exercise at the seller FNSKU level
- Audit your 3PL and ask if they can handle full end to end FC ready prep

This is not a panic play. It is a strategy play. Clean inbound, accurate labeling, and SKU level forecasting are operational advantages.

Brands that treat operations as a product capability will win on margin and on the shelf.

Week 2 of analyzing 40K+ emails and 22K calls. This time: Inbound Speed.

The questions brands keep asking:

"Why is my inventory stuck in receiving for 3 weeks?"
"How do I get faster check-in times at Amazon?"
"Is there any way to control which FC my shipment goes to?"

Here's what our team mostly says to them:

Inbound speed is where operations quietly break. Everyone obsesses over outbound. Few brands ask the right questions about inbound.

The national average for inbound to Amazon is 18-22 days.
We average 1.8-4 days. Some shipments check in within 24 hours.

That gap isn't luck. It's obsession.

Here's what most brands don't realize:

Every Amazon FC has different congestion levels
Some facilities process in a day. Some take 3 weeks.
West Coast and Southern facilities consistently outperform
Midwest and Northeast locations have the highest backlogs

We track inbound performance per facility across thousands of shipments. We know which ones are fast. We route accordingly.

Right now we're pushing merchants to East Coast facilities. West Coast bottlenecks in Q4. AWD causes national cross-dock delays.

The real cost of slow inbounds:

Stockouts during peak demand
Cash trapped in inventory that isn't sellable
BSR drops that take months to recover
Panic overshipping just to stay alive

Most brands see freight as a cost to minimize.
We see speed as value to maximize.

Yes, strategic routing costs more on freight. But inventory sitting in transit is cash you can't touch. Inventory checked in and selling is cash flow.

Speed is cash. Cash is king.

If you're not tracking facility-level performance on your inbounds, you're flying blind.

This is Week 2. 14 more questions coming from growing brands trying to improve operations and reduce costs.

What's your current inbound-to-sellable timeline?

Amazon just committed $200B in capex for 2026.

That's not a typo. $200 billion. In one year.

The majority is going to AWS. Data centers. Custom silicon. AI infrastructure.

Here's what most people miss:

This isn't about spending more than Microsoft or Google. It's about spending differently.

While competitors buy Nvidia chips at market rate, Amazon is building Trainium. Their own silicon. Their own supply chain. Their own margins.

The math is brutal for everyone else:

- AWS is adding 1+ GW of capacity per quarter
- They have a $244B order backlog
- Q4 revenue hit $35.6B, up 24% YoY
- AI workloads are monetizing as fast as they can deploy

Microsoft and Google are fighting over the same GPU supply. Amazon is building a parallel infrastructure.

This is the same playbook they used in logistics. Control the infrastructure. Control the margins. Let competitors fight over what's left.

The brands winning in any industry understand this: Whoever controls the supply chain sets the rules.

AWS isn't just competing in cloud. They're trying to own the rails AI runs on.

What's your take on Amazon's infrastructure bet?

TikTok just reversed their shipping mandate.

If you're a TikTok Shop seller, you can breathe.

One month ago, TikTok announced all US sellers would be forced onto TikTok Shop Logistics by March 31. No more Seller Shipping. No more using your own carriers. No more control.

Brands panicked. We know because we helped dozens of them prepare.

At AMZ Prep, we spent weeks working with brands to restructure their fulfillment. New integrations. New workflows. Contingency plans for a deadline that just got canceled.

Then today, TikTok quietly reversed course—via updates and emails to sellers.

Seller Shipping will NOT be discontinued. At least for now.

The news is still fresh. It's not on major outlets yet. But multiple credible sources in the seller community (including direct confirmations from influencers and tools like GeekSeller) confirmed it today.

Here's the lesson:

Platforms change the rules whenever they want. And they can change them back just as fast.

If you scrambled over the last month, you're not alone. But don't forget how it felt.

This reversal is a relief. It's also a reminder.

You're building on rented land. Act accordingly.

A few things brands were frantically doing before today's flip:

- Rushing to integrate with approved ERPs and 3PLs that support TikTok's logistics flows
- Preparing to send inventory to FBT warehouses or set up Upgraded TikTok Shipping labels
- Building contingency plans: duplicating SKUs, testing carrier integrations, pausing ad spend
- Reviewing performance metrics obsessively to stay above penalty thresholds

All that effort... paused (for now).

Did this feel satisfying or frustrating for you? #tiktok #ecommerce

Timeline showing TikTok's shipping mandate announced in January 2026, reversed in February 2026

$175B in tariff refunds may be coming back to brands.

On February 20th, the Supreme Court ruled that broad IEEPA tariffs exceeded executive authority. Major 2025 emergency tariffs? Invalidated. U.S. Customs is pausing collections.

This matters because brands spent 18 months restructuring everything.

Supplier relocations. Inventory hoarding. Margin compression. Fulfillment network overhauls. All to absorb tariff rates that hit 20-28%.

Now there's a potential refund window. Penn-Wharton estimates $170-175B+ in exposure. More than 1,800 legal filings already submitted to preserve refund rights.

What I'm seeing operationally:

Brands are already rushing inventory back into the U.S. That means port congestion is coming. Fulfillment bottlenecks are coming. Freight volatility is coming.

The brands who win here won't be the ones who wait for clarity. They'll be the ones who:

1. Archive every tariff payment record now
2. Validate HTS classifications before the rush
3. Engage customs brokers and trade counsel immediately
4. Calculate their exposure before guidance drops

This isn't over. Section 301, Section 232, and Section 122 tariffs are still on the table. Volatility continues.

But for brands who paid into IEEPA tariffs? The clock is ticking on refund positioning.

The resolution timeline is months to years. The preparation window is now.

Are you tracking your refund exposure?

Here's what the top 1.6% are doing differently

7,760 sellers control half of Amazon's U.S. marketplace.

That's 1.6% of the active seller base generating $150 billion in GMV.

In 2023, it took 15,000 sellers to hit that same 50% threshold. Now it's nearly half that number.

The gap isn't luck. It's operational sophistication.

What the top 1.6% are doing differently:

1. They've built capital reserves to absorb margin pressure.
Fees, tariffs, advertising costs. The "Great Compression" is real. Sellers without cash buffers are getting squeezed out.

2. They've invested in infrastructure before they needed it.
Fulfillment networks, inventory systems, supply chain redundancy. The average seller in this cohort does nearly $20M annually. You don't hit that number with duct tape and spreadsheets.

3. They treat operations as a competitive advantage.
Speed, consistency, cost control. While most sellers optimize for the cheapest option, these sellers optimize for the fastest, most reliable option.

The remaining 400,000+ sellers are fighting over the other half of GMV.

The marketplace isn't getting harder. It's getting more concentrated.

The question isn't whether you can compete. It's whether you're building the infrastructure to stay in the game.

Amazon just expanded Grade and Resell. Most brands in these categories don't even know it exists.

If you sell watches, jewelry, luggage, shoes, or apparel on Amazon, this is a direct revenue recovery opportunity you're probably sleeping on.

Here's the deal:

Customer returns don't have to be dead inventory. Grade and Resell lets you list returned items as Used and sell them at a discount instead of eating the loss.

What just changed:

- These five categories are now eligible (they weren't before)
- Automatic pricing adjustments sync your Used prices with your New prices
- ASIN inclusion lets you handpick up to 2,000 SKUs to enroll
- Out-of-stock SKUs get removed automatically so your dashboard stays clean

The pricing automation alone is worth paying attention to.

Before, you had to manually adjust Used item prices every time your New pricing changed. Now it syncs automatically. You set the discount percentage once and it updates across the board.

And the ASIN inclusion feature flips the model. Instead of opting everything in and excluding what you don't want, you can now opt in only the SKUs that make sense.

More control. Less manual work.

Most brands treat returns as a cost center. The ones paying attention are turning them into a second revenue stream.

If you're in one of these categories and not enrolled, you're leaving money on the table.

Are you using Grade and Resell yet?

Amazon just dropped a policy update that could break your automation stack.

Effective March 4, 2026.

Most sellers won't read it. They'll keep running their repricing tools, inventory bots, and listing automation. Then they'll get locked out.

Here's the reality:

Amazon is updating the Business Solutions Agreement with new restrictions on AI and automated systems.

The big changes:

- All AI agents must now identify themselves as automated systems
- Every bot must comply with a new Agent Policy
- Amazon can shut off access anytime they want

They're also adding restrictions on using Amazon data for AI development. No more scraping their materials to train your models.

If you sell in Mexico, that's getting a completely separate BSA now. US and Canada agreements are being cleaned up.

This is what matters:

If you keep selling after March 4, you've accepted the new terms. No signature required.

Most sellers are running some form of automation. Repricing. Inventory management. Listing optimization. FBA shipment planning.

If your tools don't comply with the new Agent Policy, you're exposed.

Brands that scale don't get blindsided. They read the fine print.

Go read the updated BSA. Audit your automation stack. Make sure your tools are compliant before March 4.

What automation tools are you running that might be affected?

Amazon just launched Sponsored Products Prompts in beta. Most sellers are ignoring it.

That's a mistake.

Rufus is Amazon's AI shopping assistant. It answers customer questions in real time. And now your ads can show up inside those conversations.

The kicker: It's free during beta. No extra cost.

But here's what most sellers don't realize:

Rufus pulls from your product page. If your content isn't structured for AI, you're invisible.

What actually works:

- Write bullets that answer specific questions. "Is this TSA-friendly?" "Does it work with X?" Think like a customer asking Rufus.
- Add spec tables and clear feature breakdowns. AI loves extractable data.
- Include a solid Q&A section. Rufus references these directly.
- Add short videos (15-30 seconds) showing the product in action. Video-enabled ads are getting higher CTR in prompts.

The brands seeing double-digit conversion rates aren't running better ads. They're running better content.

This is the same pattern we see with inbound strategy. The brands that win aren't doing anything fancy. They're just paying attention to the details everyone else ignores.

Check your Ads Console under Campaign → Ad Group → Ads → Prompts tab. Track impressions, clicks, and conversions per prompt. Start measuring what's working.

Small adjustments here compound fast.

Are you optimizing your listings for AI-driven search?

48 hours since the Supreme Court ruling. Here's what's already happening.

FedEx filed suit Monday in the U.S. Court of International Trade. They want a full refund of every IEEPA duty they paid over the last year.

Costco and Revlon are right behind them.

IEEPA tariffs stopped being collected at midnight Tuesday. The $175B question now: who gets their money back, and when?

Here's the reality:

No refund process exists yet. Treasury Secretary Bessent said it could take "weeks or months" for courts to figure it out. Senate Democrats introduced a bill with a 180-day deadline and interest on refunds—prioritizing small businesses.

But legislation doesn't mean action. And waiting means risk.

What brands should be doing right now:

1. Pull every import record from the last 18 months. Every entry summary. Every duty payment. If you can't prove it, you can't claim it.

2. Talk to your customs broker this week. They need to know you're pursuing recovery. Get aligned on documentation.

3. Flag your IEEPA-specific duties. Not all tariffs are affected. Section 301 is still standing. Know which payments qualify.

4. Watch the Court of International Trade. That's where FedEx filed. That's where the refund framework will likely come from.

The brands that recover the most won't be the biggest. They'll be the most prepared.

This isn't a "wait and see" situation. It's a "get your paperwork in order" situation.

Are you already working on a claim?

#Ecommerce #SupplyChain #Tariffs #InternationalTrade #Logistics

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