BAAB Writing and Marketing Services LLC

Leading a remote team of 10 communications professionals delivering culturally intelligent marketing and winning proposals. Blend AI innovation with inclusive marketing strategies to drive measurable results for law firms, tech companies, and mission-driven organizations.

Generated $3B+ in revenue through winning RFPs and culturally resonant marketing campaigns while spearheading diversity and inclusion marketing initiatives for nonprofits including Urban League and Junior League of Cleveland. Lead end-to-end communication strategies, from crisis protocols to complete brand overhauls. Manage distributed team across multiple time zones while maintaining high engagement and quality standards.

Partner with organizations to not just reach diverse audiences, but create authentic connections that drive real impact.

Senior Copywriter & Proposal/RFP Manager

Aclara

Managed the entire proposal solution process, providing team leadership, proposal writing and strategy services for over 100 multibillion-dollar bids. Also managed various business development projects such as the development of pitch folders and targeted sales presentations.

Senior Proposal Manager | Proposal Writing, Bid Management, Copywriting

Ulmer & Berne LLP

Wrote and edited content for all firm communications including 200 responses to RFPs, advertisements, practice/office brochures, press releases and newsletters. Also wrote and edited copy for firm website.Wrote and edited content for all firm communications including 200 responses to RFPs, advertisements, practice/office brochures, press releases and newsletters. 

Developed and edited copy for firm website. Work also included direct mail and content strategy. My efforts increased brand awareness, enhanced client engagement and a more cohesive online presence.

Marketing Communications Manager | Copywriting, Proposal Writing, Legal Marketing

Writers Research Group

Wrote 500+ engaging business-focused blogs and articles using search engine optimization keywords.

Search Engine Optimization Copywriter | Blog Writing, Copywriting, Web Writing

Squire Patton Boggs

Crafted and edited top-rated web- and print-based marketing materials including brochures, press releases, direct mail correspondence, presentations, and practice and service descriptions. 

Also developed content for responses to RFPs, and managed other copywriting, proofreading and marketing research projects.

Senior Copywriter | Copywriting, Proposal Writing, Legal Marketing

DAR Public Relations, Inc.

Wrote and edited copy for print and radio advertisements, brochures, press releases and client speeches – clients included an NFL football player, local nonprofit organizations and Fortune 500 companies.

Copywriter | Copywriting, Content Strategy, Public Relations

When AI meets cultural intelligence, magic happens.

I'm Apryl Beverly, the mind behind PRO Pitch. Respond. Offer.®️ and our AI-powered copywriter, AiPRO™️, the world's first culturally smart AI copywriter. 

After 13+ years helping businesses generate over $3 billion through strategic copywriting, I realized something was missing: 

AI that actually "gets" different cultures.

What I Do:
I build AI solutions that don't just write — they connect. While other AI tools create one-size-fits-all content, AiPRO understands cultural nuances, adapts to diverse audiences and helps service providers, businesses and economic development organizations scale globally without cultural missteps.

My Journey:
From creating copy that has pulled in $3B in revenue for clients to developing award-winning AI technology, I've seen what happens when AI efficiency merges with human expertise. The result is content that converts AND connects authentically across cultures.

Who I Serve:
Solopreneurs, creatives, marketing agencies, and businesses targeting multicultural markets who need content that resonates everywhere, not just somewhere.

My Superpower:
Translating complex technical concepts into compelling stories while ensuring every word respects and reflects cultural diversity. Whether it's a high-stakes proposal or a global marketing campaign, I help businesses communicate with authenticity and impact.

The Bottom Line:
During a time when generic AI creates bland, tone-deaf content, I'm building technology that celebrates what makes us all beautifully different — and profitable.

Certifications & Recognition:
WBENC Women's Business Enterprise (WBE)
SBA Women-Owned Small Business (WOSB)
Georgia Certified Small Woman-Owned Business
Award-Winning AI Innovation Leader

NAICS Codes:
541613 - Marketing Consulting Services
541512 - Computer Systems Design Services
541690 - Scientific and Technical Consulting Services

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Apryl Beverly

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