Graystone Technology Ventures

Designing & developing multiple web products including:

• anthonylatona.com - a personal blog & newsletter 
• MarketingFrame.works - a comprehensive marketing course based on over 30 applicable, modern marketing frameworks. 
• EcommerceFoundations.com - a productized consultancy focused on helping e-commerce companies grow & thrive. 
• Others like whatwasontvlastnight.com, daoseeker.com, unreplied.email & more are coming soon.

Founder

Redstage

• Generated over $30M in marketing generated sales 
• Developed & executed a comprehensive marketing strategy for multiple service areas
• Managed a marketing team for years of success
• Performed all budgetary planning & execution

Chief Marketing Officer

Redstage Networks

Managing Projects and Retainers, Client Communication, Process Development & Implementation

Managing, Promoting and Building the Redstage Extension Store @ http://store.redstage.com, Marketing Manager for Redstage Services, Developing New Venture Relationships and Managing New Subsidiaries.

Director of Innovation and New Ventures

Sell Center LLC

Performed a multitude of different positions including: B2B software sales, customer service, PPC consulting, SEO consulting, direct marketing, accounting, sales training and many more.

• Participate in all activities surrounding starting and growing an award winning business
• Analyze and report sales information and create accurate sales projections
• Delegate tasks and manage daily warehouse &amp; sales operations among 5 - 10 employees
• Develop numerous functional documents for training and marketing purposes
• Acquire capital for business growth and asset procurement ($20K+)
• Create and adhere to strict budgets in all aspects of operations
• Engineer and refine daily processes, improving efficiency and productivity

EducationDynamics

As a Marketing Analyst at eLearners.com, I was ultimately responsible for managing the tier-1 Pay-Per-Click advertising accounts.

• Managed multiple high-budget PPC ad campaigns across search engines including Google AdWords, Yahoo & Microsoft. 
• Wrote & launched thousands of ads & campaigns to target potential users. 
• Conducted A/B and multivariate testing throughout the advertising funnel. 
• Designed & deployed numerous landing pages to optimize conversion rates. 
• Implemented daily ROI tracking & reporting systems for management teams.

Marketing Analyst

TaxStream, LLC

• Sold high-end Tax Provision software to Fortune 500 companies 
• Researched and presented reports concerning software solutions to upper management
• Collaborated with software engineers to prepare new product releases

Sales Intern

Solopreneur @GraystoneTech | Posting about AI, Marketing, Ecom & Nerdy Stuff | Building Multiple SaaS & Educational Products

I'm a business nerd.  I've always been this way.  As early as 3rd grade, I was selling origami fortune tellers in school and by 5th I had a set up a pretty nice trading card scheme.  I built my first web server in my bedroom when I was a teenager and started building websites for anyone would let me.  From selling stuff on eBay to hocking burned CDs, there was always an interesting hustle going on. 

I was lucky study business and start a few companies in college.  There's about 200 stories I'll leave out for now.

Eventually, one of them worked (redstage worldwide) and I continued there for 15 years until I left in 2023.  It's still charging on though as FulcrumCommerce!

Now, a new chapter.  

I started a holdco, GraystoneTech.com and launched a couple projects so far.

I'm a huge fan of entrepreneurship, marketing, and technology.

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