Anthony Gaenzle

Helping Brands Find the Spark Between Creativity and Strategy | Author | Marketing and Content Strategy | Executive Coach | Looking to Grow Your Business or Boost Your Personal Brand? 🚀 Let's Talk!

Let’s tell a story and make your brand stand out from the crowd. Your brand offers unique value to the market. We help you express that value in a way that excites your audience and sends them rushing to tell their friends they’ve fallen in love. 

I have helped brands across numerous industries grow their marketing and increase revenue. I also launched E&I Creative and served in marketing leadership and multimedia roles for over 15 years. Over that time, I’ve developed a passion for helping brands grow by becoming a true partner to your brand. 

Throughout my experience in the marketing field, I’ve come to realize two things.

1.	Content fuels all successful marketing strategies.
2.	Every brand has its own unique story to tell.

When your brand embraces the power of content marketing, that’s the moment when the light bulb goes on and the magic happens. To be successful, however, your strategy needs to be unique. 

There’s no one-size-fits-all solution to marketing and business growth. To find that sweet spot specific to your brand, I’ll partner with you, becoming a trusted part of your team, to develop a customized strategy fueled by content and SEO (and other creative stuff), designed to help you grow…wildly.

From building websites, managing editorial strategies, and forming high-powered marketing teams, to running successful social media campaigns, uncovering valuable insights through analytics, or developing a killer strategy for your brand, I truly love what I do. 

Let’s work together to find that point where creativity and strategy meet for your brand to help you take off! You can reach me at agaenzle@synapseresults.com or message me directly on LinkedIn. I look forward to speaking with you!

Looking for personal brand coaching? I do that, too. Just send me a DM and let's take your personal brand to new heights! 

A powerful personal brand helps you:

- boost your career potential
- impress employers
- land new clients
- grow your business
- build thought leadership
- earn respect

I've helped hundreds of executives, creators, bloggers, business owners, and others build powerful personal brands. Let's get yours started today! (just send me a message to kick things off).

Chief Executive Officer

Gaenzle Marketing works with businesses to help you elevate your brand and grow your business. We’re a growth-focused digital marketing agency. Our top-level talent will work with you to launch your brand and take your business to the next level.

Anthony and the team have helped SMBs, startups, and businesses of all sizes across a range of industries grow through powerful marketing strategies. He founded Gaenzle Marketing to provide website design, graphic design, content marketing, SEO, social media, video, blogging, copywriting, and other marketing services to brands in Central Pennsylvania and beyond.

Content…

Is there too much of it online today for you to compete?

Why bother? Right? 

Game over. Better luck next time.

Wait for it…

Ok good, now that we’ve weeded out the pretenders, I’ll speak to the real creators who didn’t quit the second you read those three lines above. 

Keep going. Find your unique spark.

Leverage your personal brand and the stories that only YOU can tell.

The world is 100% oversaturated with content, but that doesn’t mean you can’t stand out. 

You just need to find that thing.

What is it for you?

Helping Brands Find the Spark Between Creativity and Strategy | Author | Marketing and Content Strategy & Leadership | Personal Branding & Executive Coaching |

You ever force yourself to do something you hate until it becomes easy?

For me, it was public speaking. I dreaded it for years.

It made me nervous, even sick to my stomach.

But each time I forced myself to get up in front of a room or speak on a podcast, it got easier.

Now, I oddly enjoy it. I even seek out opportunities. 

Repetition is a powerful thing. 

Scared to do something but you know the value is too much to pass up? Do it again and again until it’s just “another thing.”

Weather person: the only job where you can be wrong more than 50% of the time and stay employed.

Most of us don't have that luxury. 

But don't let that stop you from taking risks and trying new things. 

If you're wrong, you learn something and grow. 

If you're right, you earn points toward being labeled an "expert." 

Fear of making mistakes keeps some of the most talented people in the world from enjoying career success and some of the highest-potential businesses from growing. 

Be like the weather person. Give it a shot. Just learn the lesson and get better each time. 

Unless you're actually a weather person. Then 51% is a solid mark!

Let’s tell a story and make your brand stand out from the crowd. Your brand offers unique value to the market. We help you express that value in a way that excites your audience and sends them rushing to tell their friends they’ve fallen in love. 

Before launching Gaenzle Marketing, I served in marketing leadership and multimedia roles for over 15 years. Over that time, I’ve developed a passion for helping brands grow by becoming a true partner to your brand. 

Throughout my experience in the marketing field, I’ve come to realize two things.

1.	Content fuels all successful marketing strategies.
2.	Every brand has its own unique story to tell.
. 
When your brand embraces the power of content marketing, that’s the moment when the light bulb goes on and the magic happens. To be successful, however, your strategy needs to be unique. 

There’s no one-size-fits-all solution to marketing and business growth. To find that sweet spot specific to your brand, I’ll partner with you, becoming a trusted part of your team, to develop a customized strategy fueled by content and SEO (and other creative stuff), designed to help you grow…wildly.

From building websites, managing editorial strategies, and forming high-powered marketing teams, to running successful social media campaigns, uncovering valuable insights through analytics, or developing a killer strategy for your brand, I truly love what I do. 

Let’s work together to find that point where creativity and strategy meet for your brand to help you take off! You can reach me at arg@gaenzlemarketing.com or message me directly on LinkedIn. I look forward to speaking with you!

What are some of your favorite (and least favorite) marketing acronyms?

Mine...

EEAT is a good one. (its an accurate one, but also a super long one, so it's valuable and fun!) 

- Experience, Expertise, Authoritativeness, and Trustworthiness

TOFU is one that just bothers me for some reason.

- Top of Funnel

First, the "U" stands for nothing. It's the second letter in Funnel. That's not how acronyms should work. 

Second...Tofu is just grow. Sorry, but it's so bad. 

Marketing is one of the worst-offending industries when it comes to overuse of acronyms. 

What are some of your favorites, and which acronyms drive you crazy?

AI is changing the way your brand shows up online. 

Traditional SEO isn't going away, but it's no longer enough to focus only on SEO.

I wrote this article on GEO (generative search optimization) to help brands understand the new search and what it takes to show up. 

Read the article on the Sharp Innovations, Inc. blog, and don't forget to "like" or even "love" the post on LinkedIn. Thanks in advance!

New on the Sharp Innovations, Inc. blog: What Generative Engine Optimization (GEO) Is and Why It Matters in 2026

Search is evolving faster than most brands realize. With AI systems like ChatGPT, Google Gemini, and Perplexity generating answers directly for users, traditional SEO alone isn’t enough to secure visibility. Generative AI can resolve intent without a click, which means your brand has to be optimized not just for rankings, but to be cited, referenced, and trusted by these systems.

In this article, Anthony Gaenzle explains:

- What GEO is and how it differs from traditional SEO
- How AI engines choose sources and what they look for
- Practical strategies to make your content AI-discoverable
- Common GEO mistakes to avoid

If your content strategy hasn’t evolved alongside AI search behavior yet, this is your roadmap.

Read the full article:
https://lnkd.in/eZ_m5V4d

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Anthony Gaenzle's Linkedin Analytics

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