MVP APPLIANCES 

Aiming to bring my extensive marketing expertise into the retail industry, I joined MVP Appliances as a core team member in a full rebranding initiative. This included revamping the e-commerce site to elevate UX with the projected goal of significantly boosting quarterly sales from 2025 onwards. 

Overseeing social media channels, I developed engaging campaigns that strengthened brand reputation and increased audience engagement. From impactful marketing materials that fuelled 2024’s lead generation to managing branded assets like giveaways and vehicle branding, I ensured seamless brand consistency at every touchpoint. I also created B2B and B2C catalogues, leveraging market insights to enhance product visibility and reach.

Marketing Manager

Zillancer

My journey in the UAE and the Middle East began with Abiquo, where I took on the exciting challenge of leading regional marketing efforts and collaborating closely with local partners and clients. I developed targeted campaigns and managed budgets to fuel business growth across the region, gaining valuable insights into the Middle Eastern market and building strong relationships along the way.

Zillancer gave me the incredible opportunity to move to Dubai, where I developed impactful brand awareness strategies across social media, SEO/SEM, and corporate communications, growing our audience and strengthening engagement. I streamlined multi-channel efforts, optimising our website and marketing materials to ensure a cohesive brand presence. Collaborating closely with sales, I led lead-generation initiatives that consistently exceeded targets and boosted conversions. Additionally, I oversaw product management for our website, platform, and support portal to enhance user experience and maintain a competitive edge in the market.

Regional Marketing Manager

abiquo

In this role, I had the rewarding experience of leading Abiquo's marketing department, where I collaborated with key stakeholders to develop and execute impactful brand awareness strategies. I managed campaigns and budgets to maximise ROI and led a variety of digital marketing initiatives—social media, SEO/SEM, webinars, and communications—that drove engagement and generated valuable leads. Managing international trade shows was a highlight, expanding our brand's global presence and building strong partnerships. 

I also crafted and distributed marketing materials, including articles, press releases, newsletters, and website content, ensuring our messaging was consistent. Additionally, I developed lead-generation strategies that gave critical support to our sales teams worldwide.

Marketing Director

Leybold

As Regional Marketing & Customer Care Manager for Spain and Portugal, I handled marketing budgets and strategies, ensuring every resource was used to meet our business goals. I organized impactful corporate events, trade shows, and created marketing collateral to build brand awareness and boost engagement. 

Working closely with sales, I enhanced customer care and supported lead generation efforts. I also conducted market research and competitor analysis to uncover new opportunities. Following our acquisition by Atlas Copco, I led a seamless rebranding campaign, ensuring a smooth brand transition across the board.

Zapiens

Joining this startup from day one was an incredible journey, working alongside the founder, CEO, and the early sales and IT teams to establish our presence, especially in Catalonia. I led early market research and competitor analysis to spot emerging trends and uncover new sales opportunities. By driving up-selling and cross-selling strategies, I helped expand our revenue streams and add value within our accounts. 

I also delivered impactful presentations and training sessions to clients, deepening their engagement and product understanding. Focused on customer satisfaction, I validated customer needs to enhance UX. Managing our corporate communications and social media strategies, I boosted brand visibility and represented the company at trade shows and sales meetings, fostering essential partnerships along the way.

Marketing and Account Manager

SAAK DIGITAL

My first Marketing Manager role in this tech startup was an exciting adventure where I developed and executed integrated marketing strategies across digital, social media, and offline channels, always with an eye on maximizing ROI. I identified key target markets and created tailored communication strategies that boosted engagement and brand awareness. 

Overseeing all communications, social media, and promotional materials, I worked closely with the design team to ensure a cohesive brand look and feel. I also managed events and represented the company at international trade shows, conferences, and sales meetings—building valuable partnerships and expanding our network.

Universitat Politècnica de Catalunya

Starting my journey at a leading Catalan tech university as a Data Analyst was a fantastic opportunity that built on my earlier experience as an Administration Assistant at the same institution. 

In this role, I analysed data and created strategic business reports for universities and government institutions, delivering valuable insights that guided decision-making and supported important institutional partnerships. It was rewarding to contribute to meaningful projects while furthering my studies, helping shape the future of such a prestigious educational institution.

Data Analyst

Edinburgh School of Language

While studying for my HNC in Advertising & PR in Scotland, I had the rewarding experience of teaching Spanish to adult learners. It was fantastic to help students build their language skills and share my culture with them, creating a supportive and engaging learning environment. This role gave me valuable skills in communication and adaptability.

Spanish Teacher

During my time as an Administration Assistant at this leading Catalan Tech university while completing my Market Research degree, I managed student records and streamlined enrollment processes to ensure efficiency and compliance in all administrative tasks. I was dedicated to providing personalised support throughout the enrolment journey, enhancing the student experience and overall satisfaction. By guiding students through each stage of enrolment and proactively addressing their needs, I helped improve retention and foster engagement.

Administration Assistant

CatalunyaCaixa

Exploring the finance industry after completing my Business Studies degree, I took on the role of Financial Technician, where I resolved complex customer inquiries to boost satisfaction and retention. I implemented CRM strategies to optimise client interactions and build loyalty, and I focused on strengthening customer relationships through clear communication, proactive solutions, and service excellence. It was a valuable hands-on experience that deepened my understanding of finance and customer care.

Financial Technician

Marketing and Communications Manager with 15+ years of experience helping brands grow through smart digital strategies, engaging campaigns, and strong stakeholder relationships. I've worked across IT, Education and Manufacturing mainly, leading marketing, PR, and events that drive visibility and impact. Passionate about strategic marketing and building connections, I’m a collaborative team player and hands-on leader who thrives in fast-paced environments, always focused on delivering results and bringing ideas to life.

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