CEO and Founder @ Andy Stockwell Consultancy LTD | Growth Expert | NED | Board Advisor

I’m an award-winning consultant helping businesses deliver customer-centric growth through strategy, systems and simplicity. For over 20 years, I’ve worked with brands of all sizes, from ambitious startups to household names, helping them grow smarter through effective sales and marketing strategies, customer-led innovation, and intelligent use of data and AI.What I Do✅ Design and implement high-performing sales and marketing strategies✅ Coach and mentor leadership and commercial teams✅ Deliver CRM consultancy to unlock value from technology✅ Embed AI and automation to scale efficiency✅ Drive customer centricity across every stage of the journeyExperience &amp; AchievementsAcross Retail, Financial Services, and Travel &amp; Leisure, I’ve built long-term, profitable partnerships with brands including:Retail: Sainsbury’s, JD Sports Group, We Buy Any Car, Hotel Chocolat, Superdry, Radley, Interflora, HalfordsFinancial Services: RBS, LV=, esure, L&amp;G, Sainsbury’s Bank, HomeserveTravel &amp; Leisure: TUI, Monarch, AVIS, Travelodge, Butlins, Warner, Loveholidays, On the Beach, Eurocamp🏆 Career Highlights:Founded Andy Stockwell Consultancy Ltd, helping clients achieve sustained growthGrew a leading AI-driven marketing technology business from £1m to over £12m in annual revenueBuilt and scaled multifunctional commercial teams across Marketing, Sales, CRM, Data Science and Customer SuccessDelivered award-winning campaigns recognised by Marketing Week, DMA, SME Magazine and more🎓Qualifications:IDM Professional Diploma in Digital MarketingBA (Hons) in MarketingAwards🏅 Revolution Awards - Best Use of Email (AVIS) - Campaigns driving £20M annual revenue🏅 Marketing Week Data Strategy Award - Monarch Airlines - Data-driven upsell generating £2M per month🏅 DMA Award – Travelodge - Best Marketing Automation Campaign🏅 SME Magazine Award - Most Innovative Provider (client voted)🏅 Which Test Won Awards - 6 wins for optimisation excellence🤝 Let’s connect:If you’re looking to accelerate growth, embed customer-centric thinking, or make your systems work harder for you, I’d love to help.📨 andy@andystockwell.co.uk#consultant #growth #strategy #sales #marketing #customersuccess #customercentric #crm #digitalmarketing #automation #AI #leadership #coaching #ecommerce #businessgrowth

AI assists. It doesn’t replace brilliant humans.

There’s a lot of noise right now about AI replacing jobs.

YES automation will definitely change people’s roles, reshape some work, and challenge comfort zones.

BUT I work with a lot of high-performing teams and this is what I’m seeing.

Those who are growing aren’t using AI to reduce headcount.
They’re using it to amplify their brilliant people!

They’re giving teams the tools to:

✅ Increase scale without breaking the people
✅ Remove admin agony and focus on high-value thinking
✅ Learn new capabilities and grow their careers
✅ Spend more time with customers, colleagues, not lists and not spreadsheets!

AI doesn’t magically create high-performing organisations.
It amplifies what’s already there.

If your culture is built on talent, curiosity and continuous improvement, AI is a fuel to grow with.

If it’s built on cost-cutting, AI just speeds up the race to the bottom.


Great people + smart technology = growth
It always has and it always will!

Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

Andy Stockwell

Consultant | Board Advisor | Helping business leaders to drive growth and increase retention

If sales and marketing are arguing about lead quality, the customer loses.

Still amazed we’re in 2025 and some organisations treat sales and marketing like rival departments on "The Apprentice"!! 🤦‍♂️

Revenue isn't a relay race where marketing throws leads over the fence and hopes sales catches them.
It’s a team sport.

And the teams that win? They operate as one commercial engine:

✅ Shared revenue KPIs not “MQLs vs quotas”
✅ One funnel, one truth, one view of the customer!
✅ Joint planning and pipeline reviews
✅ Clear coordinated messaging and honest ICP focus
✅ Collaboration, not land grabs and politics! 

When marketing builds demand with sales, not for sales, growth follows.
Better leads, faster cycles, stronger win rates, happier customers.

MOST IMPORTANTLY a seamless journey FOR the prospective customer!! 📈

Buyers don’t want to feel your internal politics.
They just want a solution that solves a problem and a team that understands them.

The future isn’t “sales vs marketing.”
It’s integrated revenue teams who act as one, think as one, and deliver as one.
Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

Your customer doesn’t care about your funnel. They care about how you make them feel.

We love diagrams. Funnels. Wheels. Acronyms.
(And the occasional 50 slide strategy deck..... yes we are all guilty 😅)

Customers don’t see any of that, no matter how much work we do on it!!!
They see….. and feel.... how you treat them.

Customer experience isn’t a nice to have.
It’s your primary growth strategy! 📈📈📈🚀

The brands winning deals today aren’t shouting the loudest.

They are the teams that:

✅ Deliver consistently at every touchpoint, they add value!
✅ Make it easy, exciting and enjoyable to buy! 
✅ Focus as much on keeping customers happy as getting them!
✅ Listen, learn, and act like a partner not a transactional deal machine!

Retention isn’t just cheaper than acquisition.
Happy customers grow with you….. and they bring their friends!
You don’t need a huge budget to be customer centric.
You need empathy, clarity, and discipline.

Be human.
Be helpful.
Make people feel valued.

The tech stack matters. The strategy matters.
Culture and how you make customers feel, that’s your differentiator.

Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

You don’t need a bigger pipeline. You need a cleaner one.

Too often in sales we mistake volume for progress.
More leads!! More meetings!! More deals!! Unfortunately a lot of this time this just brings more noise and more hot air.

In reality and from what I see most pipelines aren’t suffering from a lack of opportunities.
They’re suffering from a lack of reality!

Why?

It’s the unqualified, low-intent, “maybe if the stars align” opportunities that kill momentum.
Not the market.

Here’s what high-performing commercial leaders do differently:

⏱️They qualify with ruthless honesty
Budget, authority, timeline, intent, risk not optimism (although that is crucial in sales, spoken from an eternal optimist!)
No wishful thinking. No “let’s keep it in the pipeline just in case.”

💭They clear out the ‘hope deals’
If it’s been sat there for months with no movement so it’s not a deal.
It’s a more of a distraction.
And distractions cost time and therefore revenue.

🚀 They focus effort where there’s genuine intent
Real opportunities then get more time, better discovery, stronger proposals, and faster progress.

🔁 They give their teams clarity, they don’t just keep them busy
A clean pipeline boosts morale for everyone.
People perform better when they know exactly where to focus.

📈 They obsess over progression, not adding more to feel better about volume!
Pipeline growth should come from deals moving forwards, it’s not and should never be a game of pipeline logo top trumps.

If your pipeline feels bloated, slow, or unpredictable, don’t add more.
Clean it up.
Qualify.
Add value and effort to the right opportunities!

A clean pipeline is a confident pipeline.
And confident teams win more.

Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

I am an award-winning Chief Commercial Officer and Multi-Channel Marketer who delivers revenue growth for companies of all sizes, from leading consumer brands, growing SMEs, to new startups, by designing and implementing highly effective sales and marketing strategies.  

With 20 years experience in sales and marketing I can help you grow!

Key to this success has been my ongoing drive for building profitable business relationships across multiple sectors including:

Retail - Sainsbury’s, JD Sports Group, We Buy Any Car, Hotel Chocolat, Office Depot, Superdry, Radley, Interflora, Snow & Rock, ebuyer, Halfords

Financial Services - RBS, LV=, esure, L&G, Sainsburys Bank, Homeserve 

Travel & Leisure - TUI, Monarch, AVIS, Travelodge, Butlins, Haven, Warner, Loveholidays, On the beach, Eurocamp

Key achievements:

* Launching Andy Stockwell Consultancy LTD to help my clients deliver sustained growth across their digital channels.

* Growing RedEye’s revenues from £1million to over £12million per year.

* Built and scaled a multifaceted commercial team with sites across the UK including; Marketing, Sales, Account Management, Data Science, Customer Services, CRM, Design, CRO.

* Winning multiple industry awards for well-known brands delivering excellent customer experience and results.

* IDM Professional Diploma in Digital Marketing, BA in Marketing

Key skills: 

* Technical: AI, Predictive Marketing, Automation, Digital Marketing, CRM, Multi-Channel Marketing, Email, Data, Web Analytics, CRO, Personalisation, SaaS

* Commercial: Sales, Marketing, Strategy, Revenue Growth, Leadership, Developing People, Coaching, Budgets, Exit Planning

Awards: 

Best use of email at the Revolution Awards for Marketing Automation with AVIS. Campaigns contributed to yearly revenues of £20M. 

Marketing Week Data Strategy Award runner up for outstanding work - Monarch Airlines for data driven upsell programme which delivered £2M per month for the client. 

DMA Bronze Award – Travelodge Best Marketing Automation Campaign

SME Magazine Award - Most Innovative Marketing Automation provider voted for by clients.

Won 6 ‘Which Test Won Awards’ for optimisation.
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Please contact me today to find out how I can help you - andy@andystockwell.co.uk
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#emailmarketing #multichannel #marketingautomation #digitalmarketing #bestadvice #strategy #ecommerce #marketing #startups #smallbusiness

High-performance cultures are built on psychological safety, not fear.

There’s still a bizarre myth in some corners of business that pressure creates performance.
What it really does is it creates anxiety, politics, and pushes talented people to quietly start updating their CVs.

If you want a team that innovates, grows, and delivers…. they need space to think, experiment, and even fail.

Progress very rarely comes from perfection.
It comes from learning, failing, gaining confidence, and having real open conversations.

The best leaders I’ve worked with build cultures where people feel safe to:

✅ Share ideas without judgement
✅ Admit when something didn’t work
✅ Ask questions and seek help
✅ Challenge thinking without fear

That’s not “soft” management.
It’s strategic growth through teamwork and optimisation.

Clarity + coaching + autonomy = performance that lasts.

When people feel supported, they don’t take small risk averse actions.
They stretch.
They lean in.
They care.

The simple truth for anyone obsessed with growth metrics:

Happy teams create happy customers.
Happy customers fuel sustainable growth.

Fear might accelerate output in the short term.
But belief? Belief builds teams that win, again and again! 📈📈📈🚀🚀🚀

Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

Marketing without customer insight is just guessing, with better fonts.

It still astounds me how many teams jump straight to campaigns, creatives, and channel planning without ever speaking to an actual customer.

You can have the prettiest templates, and the most animated slide decks but if you don’t understand who you’re talking to or why they buy, it’s just guesswork.

Here’s what separates guesswork from great marketing:

💡 Segmentation that’s based on reality, not stereotypes
Actual behavioural and value-based segments that reflect how people think, spend, and decide.

💎 Buying signals over assumptions
Clicks, opens, and form-fills need to be tracked and used but intent, recency, frequency, and behaviour tell you much more of the real story.

🗣️ Voice-of-customer is vital
Your customers are already telling you what they need in surveys, cs tickets, conversations, and even complaints.

📊 Data-led creativity
The best campaigns aren’t clever for the sake of it.
They’re driven by real insight, then brought to life with creativity that resonates with those insights.

🧠 Personalisation that’s meaningful, not creepy
Right message, right problem, right timing.

Good marketing feels intuitive.
But it’s not based on guesswork.
It’s based on insight.

Skip the insight, and you’re not marketing, you’re just guessing but with nicer colours.
Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant

Your best salespeople aren’t the ones who talk the most. They’re the ones who learn the most.

The myth of the smooth-talking salesperson really needs to go.
The top performers of today don’t win deals by just “chat” or “gift of the gab” anymore.
They win by understanding more.

The best salespeople behave less like pitch machines and more like consultants and trusted advisors.

They’re relentlessly curious.
They don’t accept the first answer.
They dig deeper.
They want to understand the real agenda, not just the initial request.
They ask great questions.
Not generic, read of a list, discovery.
Real questions that find real motivations, risks, politics, blockers, and priorities.
They read the room, see how people feel.
Great sellers spot the emotional drivers as much as the commercial ones.
That is where decisions really get made.
They build trust through clarity, not just a smart suit!
They simplify.
They interpret.
They make sense of complexity to make it easy for the buyer.
They tailor solutions, not regurgitated monologues!!
The pitch comes after they’ve understood the problem.
They think and speak like a trusted advisor.

Talking is easy.
Listening is a skill.
Learning relentlessly is a superpower!! 🦸🦹

And in today’s market, the sellers who learn fastest, wins more, consistently delivers value and will help you drive growth! 📈📈📈
 
Please comment below on your experiences👇

#Culture #Sales #Marketing #Growth #CustomerCentricity #Strategy #Consultant #Retention

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