Aptean

Senior Director Product Marketing

Director of Product Marketing

Coface

Global Head of Product (Business Information)

Stacker

Head Of Product Marketing

wejo

VP, Strategy (Marketplace)

Head of Product Marketing

Head of CEO Office

Head of Contact Centre & Commercial Partnerships

MoneySuperMarket.com

Partnerships & Commercial Performance Manager

Contact Centre Manager

Bank of America

Customer Advisor

GTM Strategy | Product Marketing | Senior Leader, Coach & Mentor | Helping B2B Tech businesses launch and grow complex products, globally

Product Marketing | GTM Strategy | B2B SaaS | AI Platforms | Enterprise | Start-up & Scale-Up Growth

Product marketing leader with 15+ years in B2B tech and 9+ years leading product marketing, go-to-market and positioning strategies across SaaS, AI, ERP and data platforms. I’ve been a 3x founding PMM, built and scaled teams in start-ups and scale-ups and led platform strategy at a billion-dollar global enterprises.

Across roles at Aptean, Coface, Stacker and Wejo, I’ve driven global GTM programs, launched complex platform and AI products, built repeatable messaging frameworks and aligned cross-functional teams around commercial growth. I’ve supported $300M+ in fundraising, doubled enterprise revenue and managed strategic partnerships with companies like Microsoft, Palantir and GM.

My core focus areas include:
•	End-to-end GTM strategy & execution
•	Product positioning, messaging & value propositions
•	Platform & AI product launches
•	Sales enablement & cross-functional GTM alignment
•	Customer segmentation & competitive intelligence

I’m passionate about simplifying complex propositions, building scalable PMM models and leading teams that thrive on clarity, customer-focus and commercial outcomes. If you’re building something ambitious — especially in B2B SaaS, AI, or platform GTM — I’d love to connect.

Key roles: Senior Product Marketing Director, Vice President Strategy, Head of Product Marketing, Chief of Staff

🚀 I'm super excited to join HICX as Product Marketing Director! 🚀 
Even after just a few days, it’s clear that the team has deep market expertise and a genuinely unique proposition that’s already being leveraged by some of the world’s biggest brands. Excited to be part of it! #newjob #productmarketing

Andy Pickering

HICX

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