Aquent Studios

Write and edit top-of-funnel content for the Financial Services, Manufacturing, Automotive, and Energy & Utilities industries, including blogs, industry guides, research reports, long-form articles, and social media copy.

Develop, edit, write, and oversee production of pillar assets that generated $4.5 million in pipeline.

Spearhead the SEO content initiatives for the Financial Services, Manufacturing, Automotive, and Energy & Utilities industries, resulting in 75% of priority keywords ranking on page 1.

Liaise with Cloud social media partners to amplify Industries content on social media. Posts garnered 6K impressions, 2.6% avg engagement rate, and 1.5% avg click-through rate.

Manage cross-functional and cross-team stakeholder relationships to develop editorial and content strategy.

Own the relationships with and oversee external marketing agencies.

Editorial Lead | Salesforce

Mavenir

Supported marketing content efforts in preparation for Mavenir's participation in Mobile World Congress (MWC), the telco industry's premier event. Partnered with Product Marketing to develop a robust content kiosk offering to accelerate sales conversations on-site at the event. Contributed to the development of evolved corporate messaging. Proofread press releases and marketing content for consistent brand messaging.

Marketing Content Lead

SpyCloud

•	Plan and develop content to support SpyCloud's mission to make the internet a safer place by using recaptured assets from the criminal underground to prevent account takeover, ransomware, and online fraud.
•	Write engaging, thoughtful content in various formats, including blogs, case studies, web pages, social media copy, and infographics.
•	Manage content development and third-party agency support of marquee pillar reports, including the Annual Identity Exposure Report (an analysis of SpyCloud's billions of recaptured data assets from the criminal underground) and the Annual Ransomware Defense Report (based on a survey of IT leaders about their insights on the state of ransomware).
•	Plan, strategize, and execute SpyCloud's Ransomware Content Marketing Plan to create demand for SpyCloud solutions that help prevent ransomware.
•	Create and manage the editorial calendar based on planned programs and product launches.
•	Ensure content is consistent with unique brand tone and voice, as well as optimized for search and user experience.

Content Marketing Manager

•  Developed marketing campaigns across content, digital, and events functions to drive awareness of emerging solutions. 
•  Planned and executed differentiated marketing content across digital channels, including blogs, social media, and web. 
•  Crafted and deployed timely, innovative messaging to ensure effective cadence of new and relevant thought leadership.

Senior Manager, Content Marketing

Arcserve

•  Created content marketing strategies and drove execution through multi-touch, multi-channel awareness and demand generation campaigns that garnered above-average industry benchmarks and generated pipeline opportunities worldwide. 
•  Crafted compelling global campaign content including thought leadership eBooks, blogs, video scripts, landing pages, webinars, and email nurture. 
•  Managed blog program to enhance SEO and support inbound demand efforts via HubSpot.
•  Drove Arcserve participation in the Nutanix White Glove Marketing Program, working closely with our alliance team to create a joint GTM strategy. Wrote differentiated program content including a blog, lead nurture stream, and tip sheet.

Senior Content Marketing Architect

DXC Technology

Developed and executed marketing programs and campaigns for Security and Cloud offerings, including GDPR, ransomware, and hybrid IT
Managed Security thought leadership program, including the planning, execution and promotion of whitepapers written by SMEs from the Security CTO office
Wrote Cloud go-to-market messaging and implemented SEO recommendations to Cloud web pages
Coordinated the creation of hero assets to build awareness and consideration and generate demand for DXC Technology offerings; assets included all aspects of the integrated marketing mix: digital marketing/advertising, content marketing, social media, event marketing, PR, and AR
Organized and coordinated the launch of new Security and Cloud services to market, including working with partner marketing on joint solution launches with VMWare, AWS and Microsoft
Supported sponsorship at key industry events, including RSA, RedHat Summit and AWS Summit
Managed interlock between portfolio marketing, regional marketing, and Security and Cloud sales teams, building and enhancing relationships among cross-functional teams

Marketing Campaign Manager

Hewlett Packard Enterprise

• Write and develop proposal materials for Requests for Proposal across all Government sectors. 
• Work with the solution architect team from the beginning of a pursuit to gather technical and corporate experience.
• Work with subject matter experts to develop proposal content.

Proposal Writer

• Plan, strategize and execute Security marketing campaign for Enterprise Services Americas region to increase awareness, create demand and nurture targets for qualification/consideration.
• Security campaign email touches achieved average open rate of 23.6% and average click thru rate of 3.9% (industry benchmarks: average open rate - 20.1%; average click thru rate - 3.2%)
• Track marketing contribution against open and won/closed pipeline, meeting 50% targets toward each measure.
• Managed marketing program for region’s new logo targeting activities; increased program participation working with industry leaders to identify target companies and contacts.

•  Executed marketing programs for the Communications/Media/Entertainment, Travel/Transportation and Consumer Industries/Retail industries. 
•	Managed industry marketing budgets, ensuring budget utilization within 3%. 
•	Executed strategic marketing plans, including development of infographics, event support and thought leadership.

Marketing Program Manager

• Wrote and edited content for marketing deliverables, including collateral, tradeshow booth graphics, advertisements and thought leadership pieces.
• Produced bi-weekly internal EDS Global Government Newsletter, which is distributed to more than 15,000 employees worldwide.
• Wrote newsletter articles which were often leveraged on external eds.com homepage and internal EDS intranet homepage, available to 130,000 employees worldwide.
• Managed all internal employee communications for EDS’ U.S. Public Sector and Herndon employees, including executive memos and local informational newsletter.
• Managed daily production schedule of production team, ensuring projects were completed on time and on budget.
• Worked with internal clients to create content for collateral pieces.
• Edited thought leadership pieces.
• Provided writing support of major deal pursuits.
• Maintained advertisement database to record all EDS U.S. Public Sector advertisements.
• Supported internal events, including business-related events and  community affairs events.

Marketing and Communications Specialist

University Interscholastic League (University of Texas)

	Assisted the UILs Director of Public Information with coordinating media for state high school athletic tournaments.
	Assisted media director at high school athletic state tournaments, including credentialing media members, providing statistics for media and assisting with press conferences.
	Edited and input team information into UIL state tournament programs.
	Maintained UIL Clippings Notebook for archival purposes.
	Edited and wrote press releases.
	Maintained a database to track points for all UIL member schools for the Dodge Lone Star Cup Award.  Involved extensive work in FileMaker Pro and database is updated regularly throughout the school year.
	Wrote stories for UILs monthly Leaguer publication.
	Compiled, designed and edited the UIL Champions Yearbook, a 220-page publication which is created in InDesign and distributed to over 1,300 UIL member schools.

Assistant to Director of Public Information

Dynamic, strategic, and results-oriented marketing and communications professional with extensive experience in the IT services industry. Expert in executing impactful marketing collateral, media relations, employee communications, and project management.  Recognized for building effective relationships between business and technology teams to ensure effective strategies to build the company’s reputation in the marketplace. Employs an effective and personable leadership style to drive successful, cohesive outcomes among cross-functional and matrixed teams.

Specialties: Writing, marketing and communications writing, AP-style editing, journalism, internal employee communications

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Responsibility - takes psychological ownership of what they say they will do; honest; loyal
Discipline - enjoys routine and structure
Individualization - intrigued with the unique qualities of each person
Achiever - takes satisfaction from being busy and productive

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