Ever feel like your living room has boxing-ring vibes? Same. Hold my coffee.

𝗪𝗵𝘆 𝘆𝗼𝘂’𝗿𝗲 𝗵𝗲𝗿𝗲:
You’re parenting through a big life shift — maybe a move, a career shakeup, a divorce, or just the emotional growing pains of your kid getting older.

You love your child deeply…
But the power struggles? The guilt? The second-guessing?
You’re ready for something different.

➜ You want parenting to feel less like a battle, more like trust.
➜ You want your child to feel confident, not controlled.
➜ You want calm, even when life feels chaotic.
You’re not alone. And you’re not doing it wrong.

𝗛𝗼𝘄 𝗜 𝗛𝗲𝗹𝗽:
I work with intentional parents navigating the middle years (ages 6–12) and beyond to reclaim connection, agency, and clarity - for themselves and their kids.

Through group coaching (The Parent Reset), private coaching (1:1 or 2:1), and targeted Breakthrough Calls, I help families:
↳ Reduce daily battles & reactivity so home feels steadier
↳ Set strong, loving boundaries without guilt or confusion
↳ Build emotional fluency so kids feel safe expressing themselves
↳ Recover energy & self-trust especially in hard seasons

𝗢𝗻 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝘀𝗶𝗱𝗲 𝗼𝗳 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸?
✔️ Bedtimes without meltdowns
✔️ Family meetings that actually work and build trust
✔️ Parents who feel like themselves again: calm, clear, connected

𝗪𝗵𝘆 𝗧𝗿𝘂𝘀𝘁 𝗠𝗲:
I bring 17+ years in education, 4 degrees in psych & ed, and a decade coaching internationally. I’m trained in Positive Discipline, NLP, inquiry-based education and I’m a firm believer that agency builds resilience.

𝗪𝗵𝗮𝘁 𝗢𝘁𝗵𝗲𝗿𝘀 𝗦𝗮𝘆:
💬 “Our daughter’s confidence soared... Years later, she’s still using the tools Alyssa taught her.” - R.D., parent
💬 “Her workshops leave every parent with confidence and actionable strategies.” - S.B., school leader
💬 “She helped us move from confusion to connection - fast.” - V.E., parent

𝗟𝗲𝘁’𝘀 𝗠𝗮𝗸𝗲 𝗜𝘁 𝗘𝗮𝘀𝗶𝗲𝗿:
👉 Join my free growing parent community via www.alyssasmithcoaching.com
👉 DM me to learn about The Parent Reset or private coaching
👉 Follow for research-backed insights + encouragement for real-life parenting

𝗠𝘆𝘁𝗵: Some parents are just naturally patient. Others? Not. 
𝗥𝗲𝗮𝗹𝗶𝘁𝘆: Patience dips and spikes 𝙛𝙤𝙧 𝙖𝙡𝙡 𝙤𝙛 𝙪𝙨.

Someone told me I was “the most patient parent” they’d ever seen.
First thought? They must not get out much. 😅

Let’s be real:
You don’t need to become “the patient parent” to feel connected at home.
You just need to get curious about 𝘄𝗵𝗮𝘁’𝘀 𝘂𝗻𝗱𝗲𝗿𝗻𝗲𝗮𝘁𝗵 𝘁𝗵𝗲 𝗰𝗵𝗮𝗼𝘀 or disconnect...
𝗔𝗻𝗱 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗼𝗻𝗰𝗲 𝘆𝗼𝘂 𝘀𝗲𝗲 𝗶𝘁.

After 17 years in classrooms, 10+ leading educators, and 3 years coaching parents, spotting the roots (with zero judgment) is my jam.

Not one-size-fits-all fixes.
Because kids are wildly different.
And so are families.

Thousands of hours with kids like:
 🌀 the sensitive ones
 🔥 the intense ones
 💬 the round-the-clock talkers
 🌪 the ones who seem to care too little or too much
…taught me to read emotional needs and group dynamics fast.

Now I use that lens with families.
But here’s the difference:
𝗜’𝗺 𝗻𝗼𝘁 𝗵𝗲𝗿𝗲 𝘁𝗼 "𝗳𝗶𝘅" 𝘆𝗼𝘂𝗿 𝗽𝗮𝗿𝗲𝗻𝘁𝗶𝗻𝗴. 𝗢𝗿 𝘆𝗼𝘂𝗿 𝗸𝗶𝗱. 𝗢𝗿 𝘆𝗼𝘂.
And this single mom is definitely not here to judge.

I’m here to help you lead your family in a way that feels clear, grounded, and truly 𝘺𝘰𝘶𝘳𝘴.

Focused on shifting what’s 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 tricky right now.
𝗦𝗼 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗰𝗰𝗲𝗽𝘁 𝗯𝗮𝘁𝘁𝗹𝗲𝘀 𝗮𝘀 𝘆𝗼𝘂𝗿 𝗹𝗶𝗳𝗲 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲. 

That’s what we do inside The Parent Reset. 
We start again January 28th.

One thing parents from the last round said again and again:
 “𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘪𝘵 𝘸𝘢𝘴 𝘫𝘶𝘴𝘵 𝘮𝘺 𝘬𝘪𝘥. 𝘉𝘶𝘵 𝘪𝘵’𝘴 𝘴𝘰 𝘯𝘰𝘵.”

Yes, it’s coaching.
Sometimes strategy.
Always with your voice & values at the center.

Your kids don’t need a polished, performative version of you.
They just need you.
With your "weapons" down. 

=

As I support more parents in life and work transitions, I’m wondering: 

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝘁𝗿𝗶𝗰𝗸𝗶𝗲𝘀𝘁 𝗹𝗶𝗳𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘆𝗼𝘂’𝘃𝗲 𝗽𝗮𝗿𝗲𝗻𝘁𝗲𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵?

I’ll share mine in the comments.

=
Hi, I’m Alyssa. 💙
 ➜ I help parents in life/work transitions skip the power struggles at home & cut home stress in half.
 ➜ The Parent Reset starts Jan 28th. Link in comments

Alyssa Smith

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗦𝘁𝘂𝗰𝗸 𝗶𝗻 𝗬𝗼𝘂𝗿 𝗖𝗮𝗿𝗲𝗲𝗿 𝗣𝗶𝘃𝗼𝘁?

You’re a woman at a mid-career crossroads. You know you’re ready for something more.

MORE:

• fulfillment
• impact
• alignment.

But right now:

🚫 You’re unsure of your next move, and the idea of "reinventing" yourself feels overwhelming.
🚫 You’re second-guessing yourself, wondering if you really have what it takes to pivot in 2025.
🚫 You’re craving clarity but keep hitting a wall of uncertainty.


𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗧𝗿𝘂𝘁𝗵:

You already have the skills, experience, and resilience to step into your next-level career. You don’t need another degree, endless job applications, a blind leap of faith to something worse, or months of overthinking to make it happen.

What you do need? A clear vision, an effective strategy, and the confidence to go after what you deserve.


𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗰𝗼𝗺𝗲 𝗶𝗻.

As a 𝗛𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗖𝗮𝗿𝗲𝗲𝗿 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗖𝗼𝗮𝗰𝗵, I help mid-career women pivot with clarity and as they build confidence (without the overwhelm and without blind guesses). 

Through my proven coaching frameworks, we’ll unlock your:

• vision
• uncover hidden job opportunities
• and position you as the top choice for roles that align with who you are now.


𝗛𝗼𝘄 𝗜 𝗛𝗲𝗹𝗽:

✅ Career Clarity Accelerator (4 weeks) – Get crystal clear on your next step.
✅ Your Pivot to Purpose (4 months) – A deep-dive, 1:1 coaching program to guide your full transition, from clarity to career success.


𝗥𝗲𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁𝘀, 𝗥𝗲𝗮𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀:

💡 Clients have transitioned into leadership roles, secured dream jobs in new industries, and negotiated higher salaries—all without feeling lost in the process.

💡 Many land new opportunities through the hidden job market, using strategies I teach.

💡 Most importantly, they walk away feeling empowered, aligned, and excited for what’s next.


𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗙𝗶𝗻𝗱 𝗮 𝗖𝗮𝗿𝗲𝗲𝗿 𝗧𝗵𝗮𝘁 𝗟𝗶𝗴𝗵𝘁𝘀 𝗬𝗼𝘂 𝗨𝗽 𝗔𝗴𝗮𝗶𝗻?

📩 DM me with your biggest career question

📆 Book a free Curiosity Call (link in Featured section)

Your next chapter starts today. Let’s make it happen. 💓

Empowerment Over Obedience | Helping Parents in Life Transitions Raise Confident Kids with Voice, Compassion & Deep Connection | 2x Certified Parent Coach | Psych | Educator | Girl Mom 💙

Ever meet someone online & it instantly CLICKS? 
Within SECONDS of the chat or Zoom starting you think: KEEPER? 


Amanda Hofman is one of those humans for me. 
Brilliant, hilarious, ridiculously creative, & REAL. 
And I'm chatting Live with her tomorrow! 

But I really want to know: 
👉 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗮𝘁 𝗽𝗲𝗿𝘀𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂?? 𝗪𝗵𝗼'𝗱 𝘆𝗼𝘂 𝘃𝗶𝗿𝘁𝘂𝗮𝗹𝗹𝘆 "𝗺𝗲𝗲𝘁" 𝗮𝗻𝗱 𝗜𝗡𝗦𝗧𝗔𝗡𝗧𝗟𝗬 𝗰𝗹𝗶𝗰𝗸 𝘄𝗶𝘁𝗵? 
Go ahead. 
Shout them out in the comments. 
Light someone up midweek. I dare you. 

And join us tomorrow at 11am EST for an extra burst of sunshine and inspiration in those few minutes you've got to burn. 💙

𝗪𝗮𝗿𝗻𝗶𝗻𝗴: 
This woman's an actual walking ball of light and laughter. 

Side effects include: 
- Following her hilarious and thoughtful feed for a heck of a lot more "a ha" moments than you usually have about your own dang brand
- Wishing you had a gavel in your desktop drawer
- Smiles that hurt 

𝗖𝗹𝗶𝗰𝗸 𝗔𝘁𝘁𝗲𝗻𝗱 on the event below and we'll see you there!

Branded Merch & Swag Expert | Chief Swag Officer | Your guide for sustainable & anti-boring branded merchandise | Print-on-Demand Shop Set-Up | NYC Marathoner turned Cyclist 🏃🏻‍♀️🚴‍♀️

Ever wonder why some brands look polished… but don’t actually feel like the person behind them?

This week on Merch Makeover: Wearing Your Confidence, Not Just Your Logo, I’m joined by Alyssa Smith, M.Ed.. Here’s the quick DL on Alyssa:

I use her parenting advice every single week.
Her posts make me pause mid-parenting spiral and think,
“Oh right — I remember what Alyssa wrote about this.”

She understands how uniquely challenging parenting is and somehow manages to say exactly what you needed to hear without making you feel judged, fixed, or like you’re doing it wrong.

Alyssa helps people build confidence, clarity, and self-trust. Not the loud, performative kind. The grounded kind that actually sticks.

Which brings us to merch.

In this live Merch Makeover, we’ll design merch on the spot for Alyssa and use her confidence and authenticity to talk about:
✨ Why confidence is what actually makes merch work
✨ How merch becomes a highlight of confidence, not a cover-up for it
✨ How your brand can feel like you, even if you’re still evolving

If you’ve ever thought:
“I want my brand to feel more like me”
or
“I want people to get it the second they see it”

This one’s for you.

Come hang out with us. It’ll be insightful, honest, and likely very full of 90s-era nostalgia.

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