Speaking and presenting expert for tech professionals Trusted by more than 6000 at SAP, Salesforce & Google.

Selling ERP isn’t selling SaaS. So why are you marketing it like it is?

If you’ve ever sat through a sales call with an agency that promised “pipeline” but delivered crickets, you already know the problem.

Selling ERP is hard. Long cycles. Complex buying committees. Stakeholders who live in spreadsheets, not LinkedIn. Most sales & marketing agencies don’t get this—and it shows.

I do. 

Together with my team, we have worked across the SAP ecosystem—*including SAP themselves*—to help partner sellers and SAP sales teams build real pipeline in tough markets.

Since 2017, we’ve enabled over 6,000 tech professionals globally, built and executed 750+ outbound campaigns, and helped both SAP partners and internal teams sharpen their outbound, master discovery, and win complex deals.

Here’s how we help:

Demand generation - tailored to ERP buying behaviors (not SaaS fantasyland).
Sales enablement - grounded in buyer psychology, not recycled PowerPoint.
BDR/AE coaching - done-for-you outreach, so your team learns while they sell.
SAP-funded solutions, available through the Partner Benefits Catalog.

We know SAP’s culture. We know the SAP stack. We know what it takes to break into enterprise accounts—because we’ve done it over and over again.

Whether you're a partner or SAP seller—if you're struggling to build outbound muscle, book meetings, or qualify complex deals—Jabba.io is your unfair advantage.

Let’s help your team sell like humans again.

"[𝐘𝐨𝐮𝐫 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠] 𝐫𝐞𝐬𝐮𝐥𝐭𝐞𝐝 𝐢𝐧 𝐨𝐯𝐞𝐫 1 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐞𝐮𝐫𝐨𝐬 𝐨𝐟 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞." - 𝐆𝐚𝐲𝐞 𝐘𝐞𝐬𝐢𝐥𝐲𝐮𝐫𝐭, 𝐒𝐀𝐏

Ready to grow revenue? Let's chat!

Contact:

Schedule a call: https://calendly.com/meetjabba/15min?back=1&month=2024-09

Email: alistair@jabba.io

SAP partner sellers - 𝐩𝐚𝐢𝐧 is your real product.
Because no one buys SAP ERP Cloud to feel impressed.

They buy because staying the same starts to hurt.

If the pain’s just a tickle, they’ll ignore it.
But if it stings like a wasp sting, 𝘵𝘩𝘦𝘺’𝘭𝘭 𝘮𝘰𝘷𝘦 𝘮𝘰𝘶𝘯𝘵𝘢𝘪𝘯𝘴 𝘵𝘰 𝘧𝘪𝘹 𝘪𝘵.

That’s what moves the needle in SAP ERP Cloud sales.
Not clever features. Not polished demos.

𝐉𝐮𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐚𝐢𝐧 - 𝐟𝐞𝐥𝐭 𝐝𝐞𝐞𝐩𝐥𝐲, 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐬.

That’s exactly what we unpacked last week in Miami.
24 SAP partner sellers.
2 days.

One mission: help buyers feel the cost of standing still.
We talked about the real blockers to ERP deals:
 
👉 Selling to IT only—and ignoring Finance, Ops, HR
👉 Pitching features instead of unearthing KPI-driven pain
👉 Going for marriage on the first date (hello, 60-minute demos)
👉 Letting the buyer stay comfortable with the status quo

We roleplayed. We challenged each other.
We laughed (a lot).
We even got uncomfortable,  which is exactly what great sales training should do.

📈 Because as the Harvard Business Review says 40–60% of qualified B2B deals die in no decision.

The fix? Get your buyers to feel the implications of staying the same and how 'sameness' will affect their KPIs and their wallets. 

You’re not selling ERP.
You’re selling a future where their pain isn’t quietly draining performance across half the business.

Massive thanks to Michael Cardi, Idit Saguey and Wesley Honorato for hosting me - and creating the space for some real learning.

And to the Miami crew - every single one of you brought the heat.
Ashley Salmen Bobby Rosales Katie Hammond Sal Odhwani Rohit Gupta Scott DuPre Srini Santhanam Diego Giordani Sean Barbera Tyler Maffie Tyler Johnson Ceren ERTAN

96% NPS. Let’s go. 🔥🔥

ERP sales is hard.
But when you make the pain louder than the fear of change?
Deals start moving.

Stop selling with fancy PPTs and brag slides
Sell to pain and connect to value, sell like a human again

#SAP #SAPPartners #ERPSales #EnterpriseSales #SalesEnablement #SellLikeAHuman #B2BSales

Alistair Davis

Driving Pipeline Growth for SAP & SAP Partners through AI-Powered Demand Generation & Sales Enablement (SAP-Funded Options Available Depending on Partner)

taplio

Alistair Davis's Linkedin Analytics

Alistair Davis

Performance ScoreAlistair Davis's LinkedIn Performance

What is Alistair talking about?

Who is engaging with Alistair

Alistair Davis's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Alistair Davis's Linkedin Analytics

Alistair Davis

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alistair Davis's LinkedIn Performance

What is Alistair talking about?

Who is engaging with Alistair

Alistair Davis's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Alistair Davis's Linkedin Analytics

Performance ScoreAlistair Davis's LinkedIn Performance

Alistair Davis's Best Posts (last 30 days)