Hustling Writers

Your podcast tour starts here!

What a podcast tour can do for your business:

- Put your business on the front page of Google thanks to backlinks
- Ensure your book hits bestseller lists—or even sells out on Amazon—in launch week
- Bring in instant purchases of high-ticket offerings (our clients report as much as $20K)
- Get you invited to deliver high-paying keynotes that pay upwards of $15K
- Explode the number of people opting in to your mailing list or following you on social media
- Attract thousands of new listeners to your own podcast
- Build priceless relationships with influential podcast hosts
- Own the keywords associated with your brand (a podcast tour ensures that if someone Googles your “book title” or “business name” you are the only person coming up)

What we have done​

- Secured our clients as guests on thousands of podcasts.

Our clients have been invited on many top 1% podcasts including WorkLife with Adam Grant, Unf*ck Your Brain with Kara Loewentheil, How To Be Awesome At Your Job with Pete Mockaitis, Negotiate Anything with Kwame Christian, and countless others.

- Turned personal stories into viral authority-building articles

We have coached clients through the process of uncovering and sharing pivotal personal stories. Many of these have gone viral resulting in TV segments, speaking engagements, and moderator opportunities.

- Built authority, credibility, and trust

Our PR has expanded our clients’ networks, increased their authority and trust among their existing network, grown their brand awareness, and brought in new leads to their businesses.

Ready to Get Booked on High-Impact Podcasts?

Let’s take your story to the platforms that matter. Send me a message and let’s get started.

Founder and Chief Strategist

Insider

- I write on insider tips related to pitching and public relations, as well as related topics

Contributing Writer

Freelance

- I have written for Business Insider, HuffPost, VICE Media, Refinery29, HelloGiggles, NB Publishers, Scarleteen, The Tempest, The Daily Maverick, and elsewhere.
- My areas of interest are social justice, identity, and wellbeing

Freelance Writer

The Amé Agency

- I launched the PR department of a new agency that served physician entrepreneurs
- The PR team got physician entrepreneurs onto podcasts, webinars, and publications
- Within two months of joining Amé, I was managing a team of three, creating standard operating procedures, as well as developing and creating PR strategies from scratch
- Within three months of getting the PR team off the ground, our client Dr. Lynette Charity was invited to deliver a webinar that paid $10,000 and got so many podcast acceptances that she asked us to stop pitching her (she needed a break from the publicity)

"Working with Alice was an absolute dream!! She did a fantastic job of running our PR department and managing a team of 3 below her. With Alice's guidance and help, our clients secured features in publications such as HuffPost and Well+Good. Alice's dedication and knowledge are a force to be reckoned with" — Anna Panton.

Public Relations Manager

The Tempest

Staff Writer

- The Tempest is a progressive global publication for disruptive women
- As an editorial fellow (while simultaneously completing my Bachelor of Journalism), I rotated verticals and produced two articles a week
- My articles were frequent top performers on Google Analytics with one article (about Caster Semenya) securing first place for two consecutive weeks and acquiring over one million clicks
- My responsibilities also extended to compiling SEO reports, copy editing, and audience research

"Alice is one of the most determined and talented fellows I have worked with. I could always rely on her to take initiative and bring us stories that were different, she is always looking for new angles and ways to seek justice through narrative." — Katherine Kaestner-Frenchman, former Managing Editor at The Tempest

Editorial fellow

kimkim

- I edited trip plans and converted them into articles. I also wrote A to B articles about getting around South Africa.
- Kimkim provides custom-made travel arrangements by using local travel experts
- The founders of Kimkim created leading apps including TripAdvisor, EveryTrail, and TrekkingPartners

Writer and editor

Your story deserves to be heard.

You have a powerful message.
You want credibility, trust, and visibility.
You know publicity can change the trajectory of your business.

Here's what could be holding you back:

Overwhelm – Where do you even start?
Time – You’re busy running a business, and pitching yourself isn’t a top priority.
Fear of rejection – What if you put yourself out there and get ignored?

That’s where I come in.

Why Podcast Guesting is the Most Powerful Publicity Tool Today

A podcast listener is 100 times more valuable than a social media engagement. Unlike fleeting tweets or Instagram likes, podcasts create deep audience trust—and trust converts.

🎙 Podcasting is booming. US podcast listenership was at 164 million in 2023, which is up by 412.5% since 2013.

Podcast listeners take action. Studies show that 95% of podcast listeners take action after hearing an ad or guest feature, whether that’s visiting a website, signing up for an offer, or making a purchase.

But not all podcast guesting is the same.

Many entrepreneurs focus on quantity over quality: appearing on as many podcasts as possible, regardless of audience fit. Real results come from strategic guesting on high-impact, competitive shows with engaged, highly-aligned audiences.

What Makes Our Approach Different?

Since launching Hustling Writers in 2020, we’ve built a proven strategy for landing guest spots on high-caliber, highly-targeted podcasts—the kind that actually move the needle for your business.

Hear from our clients:

Eleanor Beaton: "I have worked with Alice Draper for roughly 3+ years. I was able to guest on dozens of podcasts, which helped me get in front of tens of thousands of ideal listeners." 

Kelli Thompson: "Alice has helped me grow my email list by 800 in the last 9 months (this is 60% growth) by using my lead magnet for podcasts."

Henna Pryor: "If you are considering trying to get on more top 1% podcasts and need a partner in that, I cannot recommend Alice enough.”

Jason Silver: "I've had many people reach out to ask about my book and my business after hearing about me from a podcast."

I have a background in freelance journalism, with bylines in Business Insider, VICE, Refinery29, HuffPost, and many more, giving me insider insight into what makes a pitch stand out.

Ready to Amplify Your Voice?

If you're ready to get booked on high-impact podcasts that position you as a thought leader and drive real business results, send me a message.

Last year, l paid a big chunk of cash to attend a one-day business planning workshop.

😬 But then I fell victim to this *widespread* human phenomenon:

The intention-behavior gap. 🧠 

The intention-behavior gap is a well-documented psychological phenomenon where people intend to do something (and genuinely mean it) but never actually follow through.

While the workshop was valuable, & I walked out with a notebook filled with ideas & inspiration, I executed none of it.

The intention-behavior gap is also precisely why I said yes when Lyndsay Phillips 🎙️ Guesting/ Repurposing Expert invited me to speak at the Podcast Guesting Unsummit (Nov 18-19).

This 2-day event combats the intention-behavior gap by offering a hands-on, get-it-done experience where you don’t just LEARN, you actually BUILD your guesting assets LIVE.

And it’s FREE.

After my session - titled “Craft You Podcast Pitch That Gets You Booked” - you will walk away with your rough draft, next steps to refine it, & actionable Al strategies to streamline your pitching process.

I'll also be joined by other experts who are hosting some superb workshops of their own, including Joe Casabona, Nancy Juetten, Spencer Carpenter, April Adams Pertuis, Kimberly Crowe, Christopher Van Buren, and Michelle Elise Abraham

It’s happening on Wednesday, November 19 at 1 pm EST.

Grab your FREE seat at: https://lnkd.in/dCMx-i3C

Alice Draper

We book experts on quality podcasts | Founder & Podcaster | Words in Business Insider, HuffPost, & more

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