FitnessForce

• Spearheaded expansion initiatives for FitnessForce across European and African markets, focusing on strategic partnerships.  
• Aligned AI-driven CRM and booking technology with the needs of boutique and multi-site operators.  
• Secured key accounts and built local presence, driving sustainable growth in the fitness and wellness industry.

Chief Growth Officer

Ultrahuman

Supporting Ultrahuman in building strategic partnerships within the health club industry—helping bridge their cutting-edge wearable technology with forward-thinking fitness operators to enhance member engagement, drive performance insights, and create meaningful long-term value across global markets.

Consultant

Softi Wellness Gummies

Board Member

CoverMe App

As Chief Sales Officer (CSO), my primary responsibility is to expand and lead the sales teams across key markets, including Singapore, Australia, the USA, Africa, and the UK/Europe, with a particular focus on driving growth in the UK and Europe. We are currently in an exciting phase where scaling the business is our main objective for the next 24 months, and I will be overseeing sales strategy, execution, and market penetration in these regions.

Chief Sales Officer (CSO)

FRAMEN

As Vice President of Framen, a dynamic subsidiary within the esteemed Axel Springer group, I have had the privilege of spearheading operations and strategy across the Nordics. With an unwavering commitment to innovation and excellence, I've led our team in navigating the ever-evolving media landscape, fostering growth, and shaping the future of digital advertising and content solutions. My passion for delivering impactful results, combined with a deep understanding of the Nordic market's unique dynamics, has enabled us to thrive in a fast-paced, competitive environment. I'm dedicated to driving forward our mission to connect brands with audiences effectively, and I'm excited to continue contributing to our industry's transformation while staying at the forefront of innovation within Axel Springer.

Vice President Nordics/Europe FRAMEN DOOH part of the Axel Springer group

David Lloyd Leisure

Head of International Partnerships

THG Ingenuity

Elixinol

Chief Executive Officer EMEA

Director of Sales and Marketing EMEA

European Regional Sales Manager

Bourne Leisure Ltd

Sales and Marketing Manager

Ali Atcha is an accomplished senior professional leading European revenue and operations with a strong emphasis on amplifying the company's brand presence and sales channels across diverse verticals, predominantly the Health and Wellness sector.

With a rich background in sales and an impressive track record, Ali has honed his expertise through leadership roles in the technology, real estate, and health and wellness industries throughout Europe. His exceptional sales performance has provided him with valuable insights into the complexities of various European, APAC,US and African markets.

He has been deeply involved in the technology start-up ecosystem, spearheading innovative projects, and driving digital transformation throughout my career. Having witnessed the evolution of technology from its early stages to today's cutting-edge advancements, I am adept at harnessing technology solutions to drive business growth.

I’m happy to share that I’ve started my AI-Driven Health and Wellness Coaching at London Business School!

Ali Atcha

A much-needed sleep score in the bag! 💤 My Ultrahuman  score ❤️
Sleep isn’t a luxury—it’s the foundation of focus, recovery and fat loss. Prioritise your nights to win your days.

Protect your 7–9 hours like a meeting with your future self. #Recovery #Performance#Ultrahuman #SleepWell

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