Vector 👻

Product Marketing

Virdical

I partner with founders, CMOs, and teams at B2B start ups and B2C companies early stage products or companies / startups to refine brand, messaging, and positioning to build authentic connections with audiences.

Expert in:
> messaging & storytelling
> pricing & packaging 
> enablement & GTM team alignment
> naming & branding
> GTM strategy & roadmap prioritization

Oh, and I sell vintage glass ✨

Connect with me:
🗺️ Website - virdical.com
📅 Calendar: calendly.com/alexandra-virden
🏺 Etsy - etsy.com/shop/TwinThriftVintage


I promise I won't sell you anything, unless you're looking for vintage glass.

Product Marketing & GTM Advisor

Metadata

Hired as the founding product marketer (aka building product marketing from the ground up). I did a little bit of everything. I overhauled Metadata's launch process, pricing, and enablement strategies while managing eight full-time and contracted team members. 

I consistently hit marketing-sourced pipeline targets, driving ARR growth to $15M with over 75% sourced from Marketing efforts.

Director of Product Marketing

PatientPop Inc.

Hired to rebuild the product marketing function post-COVID and reported to the VP of Marketing. 

I owned the launch process for PatientPop's biggest feature push and drove GTM alignment throughout the merger with Kareo that formed Tebra.

Head of Product Marketing

EVERFI

Hired at EVERFI to run product marketing for the Community Engagement portfolio, which included over 21 products, 100k end users, and customers like the NFL, UnityPoint Health, Kroger Health, MassMutual, The Anti-Defamation League, Beyond Meat, Northwell Health, Walmart, Altice, and the Entertainment Software Association.

Head of Product Marketing, Community Engagement

Head of Demand Generation, Community Engagement

Celerity

Marketing Manager - Product Marketing & Demand Generation

Access Intelligence

Demand Generation Manager

Blue Water 

Growth Marketing Manager

Warschawski

Marketing Communications Associate

Revenue-focused Product Marketing Leader | GTM Pro | Mentor

👋 Hi, I'm Alex!

I'm a fractional product marketing leader with 12+ years of experience in driving growth for B2B companies across diverse sectors like healthcare, technology, SaaS, start ups, education, and HR. 

I help companies clarify their product positioning, launch with impact, and build high-performing teams. I blend strategic vision with hands-on execution, balancing quick wins with long-term success.

What I bring to the table:
✔️ Growth-driven leadership: My background in demand generation and growth marketing keeps my "product marketing eye" on generating revenue, building brand, and executing key go-to-market plays.
✔️ Brand champion: Whether it’s speaking to a packed room of execs or crafting a compelling narrative, I know how to advocate for a brand.
✔️ Team player (and builder): I thrive on creating strong connections across product, marketing, and sales, ensuring everyone’s rowing in the same direction.
✔️ Leader and mentor: I’m all about empowering teams to stay focused, motivated, and collaborative—and seeing them succeed.
✔️ Numbers-driven: I’m a pro at tracking ROI, spotting what’s working, and adjusting course when needed.

I'm always up for a chat and am currently open to both fractional roles and full-time leadership opportunities in product marketing. 

Let's connect:
https://calendly.com/alexvirden/30min

Outside of product marketing, I run Twin Thrift Vintage, a vintage glass store. 
Check it out here: instagram.com/twin.thrift.vintage

What’s better than a launch that goes well?
A launch that goes well and gets recognized 🏆

Vector 👻's Boo.0 wasn’t just a launch. It was our re-launch.

This one had everything:
* Messaging + narrative: 
grounded in real marketer pain, built through tests and customer interviews

* Pricing + packaging:
from a full plan rethink to the debut of Reveal and Target

* Product development: 
tying together our pixel, segmentation, and ad audiences under one story

 * ICP + persona refinement: 
from “anyone in marketing” to specific pros who feel the pain every day

* Enablement:
FAQs, playbooks, internal docs, launch decks, and Ghost-to-Market stories to bring every team along

* Nuts + bolts:
in-app education, billing updates, and new plan paths

* Website redesign:
refreshed pages for plans, product, and pricing

* Ads + creative:
from “boo.0” teasers to signal-driven storytelling

* Testing + iteration:
Wynter, pricing research, in-app feedback, and some tough internal debates

Every piece from the Halloween “Ghost to Market” campaign to the detailed pricing rollout came together to tell one clear story.

Like what you're hearing about this launch? 
Vote for us using the link in the comments.

👾 Alex Virden

Product Marketing & GTM Strategy | Vintage Glass Dealer

taplio

👾 Alex Virden's Linkedin Analytics

👾 Alex Virden

Performance Score👾 Alex Virden's LinkedIn Performance

👾 Alex Virden's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}👾 Alex Virden's Linkedin Analytics

👾 Alex Virden

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}👾 Alex Virden's LinkedIn Performance

👾 Alex Virden's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

👾 Alex Virden's Linkedin Analytics

Performance Score👾 Alex Virden's LinkedIn Performance

👾 Alex Virden's Best Posts (last 30 days)