Alexander Shyshko

Outbound Funnel

Building 1 > 10

Shifting my focus on growing OBF brand marketing, strategic partnerships, VAR GTM, client/partner success, and integrated partnership marketing

Building  0 > 1 

Responsible for strategy and execution of GTM motions across sales, partnerships, marketing, operations, and hiring amazing people that helped us to quadruple our client base and our growth routes from zero to millions in new revenue


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Outbound Funnel was established in 2017 as one of the first implementation and  professional service agencies for clients that adopted the power of Sales Engagement Platforms, to drive more revenue, greater sales rep's effectiveness, and sales process efficiency. 

Since then we’ve onboarded over 1700+ customers globally and expanded our certified expertise across other emerging cloud applications including Gong, HubSpot, Dynamics, Salesforce, Outreach, Intercom, Salesloft, Sendoso, MadKudu and many other great partners. We act as strategists and enablers to our customers when it comes to modeling their business processes to sales systems and integrating tech stack for better end-customer communication, optimized end-user activity, and a sharper line of sight on activities across departments.

Our all-US based team that covers NorAm, APAC and EMEA clients, has a wealth of knowledge in strategy, implementation, onboarding, and training on Sales Engagement Platforms for companies from 5 employees to Fortune 500,  and our proprietary enablement and implementation methods allowed us to drastically reduce time-to-value for 1000s of companies, enabling their teams to scale swiftly and efficiently.

Reach out to us, visit us at www.outboundfunnel.com, or connect with me directly to learn more about how we can support your investment in your tech stack and in your team adoption to match your revenue goals

Advisor

Partnership Leaders

Chapter Lead for Houston and Executive Expert in Residence for Agency Partnerships
Honored to have been a part of PL community growth from <100 members to now 3000+ 
and see the rise Partnerships profession in the last half a decade

Executive Member

Multiple Companies

Investor | Advisor | SalesTech MarTech PartnerTech GenAI

Palo Alto Networks

Recruited by VP of Sales & VP of GTM Strategy, tasked to build cross-functional sales process and systems strategy to bring new B2B/B2B2C/Commercial  (Okyo) product to market. Supported go-to-market and go-to-route strategy architecture and GTM teams in delivering hardware and subscription-based products for NorAm delivery.

Sr. Manager, GTM Initiatives (Okyo RevOps and Inside Sales Lead)

Postclick

Head Of Partnerships

ON24

Build agency program from ground up in 3 month prior to Covid, and managed to support over 500 service agencies and businesses through/post pandemic. 

IPO in 2021

Head of Agency Partnerships [Global]

Recruited by SVP of Partnership to manage key ISV alliances and establish new agency program. Operationalized licensing, contracts, billing, partner operations, and sales processes internally to drive new revenue and marketing opportunities with selected technology and solution partners

Head of Technology Partnerships [NorAm]

Outreach

Recruited by Regional VP of Enterprise Sales (employee #86).  Developed new SMB and Enterprise Sales strategy playbooks, marketing campaigns for strategic accounts, and constructed new Partnerships role to bring on Agency, BPO, SI and ISV partners that lead to a brand-new market category for ‘Sales Engagement Platform’ that position company as a category leader.

●	Supported company revenue growth through direct and partner channels sales from $7M to $100M in ARR 
●	Secured $700K ARR in net-new logos generated over $5M in new pipeline for Enterprise sales teams 
●	Constructed sales and demo playbooks, adopted by NorAm SMB, MM, Enterprise sales teams
●	Co-lead strategic deals securing major logos (AT&T, AWS, GE, & Cisco amongst others) positioning company for IPO
●	Recruited and managed over 40 system integrations, consulting and product partners to scale co-sell and co-marketing efforts
●	Managed over 20 BPOs, collectively generating over $3M in ARR
●	In first year of establishing Partnerships pillar, generated $1M ARR in net-new co-sell revenue, $1.6M ARR attribution to customer success, $4.4M ARR in sales pipeline, and $250K in sponsorships for inaugural Unleash conference

Head of Partnerships [SI/ ISV/ BPO]

Strategic Sales and GTM Strategy

Oracle

●	Co-led $14M in net-new and expansion deals across install and greenfield, Service Cloud strategic accounts
●	Orchestrated complex multi-product and cross-organizational deals by synchronizing internal sales teams and partners
●	Achieved MVP, Director’s awards finishing FY15 at 192% and FY16 at 520%

Enterprise Account Manager [CX Service Cloud]

Aarki

●	Strategic hire to develop SaaS strategy for AdTech creative app; secured $1M in commit spend within 3 quarters

Enterprise Account Executive

Marketo

●	Acquired by Marketo via social media start-up; 391% growth driving business development with major B2C brands
●	Post acquisition attached as BD/SME with $2.6M in deals, and $1M quota as AE in direct sales through 

IPO in 2013

Commercial Account Executive

BD/Sales efforts with expertise in Social Media space that opened opportunities to work with largest Entertainment, CPG, Media, and Telco organizations in the early adoption of Facebook and Tweeter for Business. Brands included Sony Music, Warner Brothers, Lionsgate, and BT

Acquired  by Marketo in 2012

Business Development [CrowdFactory-acquired by Marketo]

Head of Revenue and Partnerships @ Outbound Funnel || GTM Leader || alum- Palo Alto Networks, Outreach.io, ON24, Oracle, Marketo || 0-to-1 Sales, Marketing, and Ecosystem Programs Builder

Preparing for Amazon Web Services (AWS) #reInvent with our G2 Partnerships team and I’m genuinely excited for this conference.  

There aren’t many places where this many companies and teams will come together in one place focused on building the future of AI and cloud innovation.

With 300+ events and 2,500+ sessions, I’m glad we’re not just attending but helping shape the week in our own way. 

To kick things off we are sponsoring Partnership Leaders pre-party Catalyst event (Monday, December 1st) so we can reconnect with the customers and partners we build with, from Amazon Web Services (AWS) to Tackle.io, LinkedIn, FUTURUM, and many others, before the pace of re:Invent kicks in. 
We are also hosting an executive VIP event on Wednesday that I am looking forward to sharing more about soon.

You can join us at Catalyst by registering here or let me know if around at #reInvent
https://lnkd.in/gRx7uCAx



Damon Yee Bryce Scheffler Claire McCarthy Christine Li Kate Burke Stephen Lawless Jessica Condupa Morgan Rochofski Adam Kaplan Adam David Asher MathewChris Samila

Passionate about building and scaling partnership programs with focus on customer success, strategic expansions, and driving net-new revenue streams

My professional journey over the last decade in a glance

[Autonomy] Started as Sales Development Rep and stayed in subscription-service-tech-organizations every since 

[CrowdFactory] Took on Business Development role in a start-up instead of joining Salesforce. Best decision of my professional career. In one year this legendary team turned niche social media application into desirable acquisition target for Marketo

[Marketo] "Carried the bag" as SME<>BD<>AE as we experienced hyper growth through IPO in 2013 that defined marketing automation category  (Marketo is now an Adobe Company)

[Aarki] Continued as AE for major accounts in ad-tech

[Oracle] Took a role in on-prem-to-cloud mega CX transformation deals that defined my professional and personal growth in sales and leadership

[Outreach.io] Left corporate world back to start-up grind as employee 86, changed my career trajectory by taking up Partnerships leadership and finding my true calling in helping build our first services/tech alliances pillar, defining sales engagement platform category. and a to-date continue to witness what has become a true unicorn of a company that forever changed the way our sales teams communicate and operate

[ON24] back into CX and Virtual Events to drive alliances with martech giants, standing up new agency channels, operationalizing partner programs pre/post Covid times. With our amazing customers, partners, investors, and resilient revenue teams that worked with us through pandemic challenges, ON24 entered a much-anticipated IPO in 2021

[Palo Alto Networks] 
Joined a world-class team to support world-changing product. 
Started w/ PANW Strategy team to help define and build Enterprise sales processes/ops for our new business unit. Switched to SMB/Consumer GTM pre announcement to do it all over again at double time and see OKYO product through launch. Post-launch stood up and lead inside sales team and strategic partnerships till OKYO 2.0 announcement that merged our organizations under SASE Enterprise. 

[Outbound Funnel]
We help companies to open up the true power of their Sales Technology Platforms. Our team implemented, trained, admin and consulted over 500+ companies and their sales teams to make the most of their sales tech stack to gain more efficiency in their process, and focus on more revenue-generating activities

***LI posts/comments/views/opinions are my own and not the views of my employer

Partnerships @ G2 | PEAK GTM | alum -OBF, Palo Alto Networks, Outreach, Oracle, ON24, Marketo

We wanted to do something a little different at AWS re:Invent.
So the team decided to go big.. really big.. 🌐 
 
G2 is partnering with FUTURUM to create one of the most exclusive places for executives to connect and have a real conversation about how GTM teams are adapting to an agentic future.

On Wednesday, December 3, we’ll be hosting a private suite at the Las Vegas Sphere for senior leaders. A true VIP dinning and hosting experience, followed by the Wizard of Oz immersive show that brings the scale of next-generation cloud and AI to life in a way only the Sphere can.

This will be an invite-only event for senior leadership across our current and future customers and partners. Given the limited capacity, reach out to your G2 or Futurum account manager to check availability.


#AI #AEO #G2 #AWS

taplio

Alexander Shyshko 🏗️ 's Linkedin Analytics