I help brands turn social media chaos into innovation, and build creative systems that actually work.

As a strategic social media consultant, I support marketing teams to bring clarity to what they’re creating, why they’re creating it, and how it gets delivered. That means developing strategies that align with business goals, and building the workflows and habits that make those strategies stick.

I don’t just help teams generate ideas — I help them structure projects, set priorities, and deliver consistently without burning out.

I approach social not just as a creative channel, but as a system: one that needs clarity, momentum, and structure to work well over time.

Whether it’s a short-term content sprint or a full process rebuild, I focus on making the work smoother, smarter, and easier to scale.

➡️  With 7+ years of experience working with brands like foodspring, Wholey, UberPlatz, Brammibal’s Donuts, Clark, and Thomas Sabo, my background blends content strategy, project management, and team leadership.

I’ve worked across both agency and in-house teams, leading multi-channel campaigns and managing team processes along the way. I understand what it takes to lead from the middle: keeping creative work sharp while navigating internal approvals, shifting priorities, and cross-functional collaboration.

If you're leading a content or social team and want to bring more creativity, structure, and longevity to how your team works — let’s connect. 🧚‍♀️

In reality, most Social strategies still mean: Instagram. TikTok. Maybe YouTube.
Everything else gets ignored.

Which is wild - because Reddit is now bigger than TikTok in the UK.

And yet it rarely even makes the conversation.

What’s changing:
• Reddit threads now surface directly via Google and AI search
• Gen Z and Gen Alpha are actively seeking lived experience, nuance and human insight
• Context and credibility are winning

But most brand strategies are still optimised for scroll, not intent.

Reddit works because people organise around interests, not algorithms.

That’s where honest language, real pain points and actual demand live.

At the same time, search and social are collapsing into one behaviour.

Content built for usefulness and discussion doesn’t just perform once - it keeps working.

Yes, TikTok still wins on reach.
But Reddit, Pinterest etc win on decision-making.

So if your social strategy only considers the “usual suspects,” this shift should worry you.

People don’t just want to be entertained.
They want to learn, discuss and belong.

The real question isn’t “what’s trending?”
It’s: where do people go when they actually care? 🧚‍♀️

—
🎤 now taking speaker bookings on culture-led social strategy & community-first brand growth

Aimée Cooper

Social Media Fairy ✨ | Speaker | Turning chaos into content strategy | Team Lead and Consultant for scale-ups who want clarity, creativity & results 🔥

Steal my Friday lunchtime nervous-system check-in ⬇️

Reflect on the following:
1 thing that genuinely moved a project or process forward
Something that made you feel grateful
Something that felt uncomfortable, and why?
Something the team needed from you this week
1 longer-term project you want to allow time for next week
2 lists: What happened this week, and key focus points for next week

I swear by this to create compounding momentum and to end the week feeling clear and excited about the next week. 🧚‍♀️

Today is my first meeting-free day of the year.

Just space to think properly, deep work and come up with some ideas that are really going to move the needle forward!


I started it with a short walk outside because January energy needs help wherever it can get it.

Even if it is -8 😅

Quiet days like this don’t look productive if you were to look at my calendar but they’re usually where the best work actually starts.

Anyone else aiming to establish meeting-free days?

This year I refuse to dip on my 3 key metrics

Sleep. 
Activity. 
Stress.

Because every time those numbers tank, my creativity & problem-solving do too.

By the time the performance of a post shows up in our monthly reports, it’s already a lagging indicator.

The quality of the work was decided weeks earlier - by sleep, stress, and how much thinking time people had.

The most reliable performance indicators I’ve found don’t live in analytics tools.

They live in recovery, energy, and space to create.

For me, it’s not a wellness take. It’s a systems one.

If we want better work, better strategy, and better leadership, we need to stop treating human capacity as an afterthought - and start measuring what actually predicts quality.

Most teams don’t have a performance problem. They have an inputs problem.

And the best thing is, if you look after one, the other can thrive even by itself

pov: Design and social finally agree on an asset

pov: its January you’re in marketing and you’re wishing for that summer holiday already

The best social teams are built from people who live in culture.

From people who scroll, save, and observe without being told to and who are notice shifts in humour, formats and references before everyone else.

That’s the difference between trend-chasing and culture-led work.

Culture-led teams don’t ask, “What should we post?” They ask, “What’s already happening and where do we fit?”

When you pay attention early, strategy gets much simpler to integrate. It becomes the default response to the world around us.

So if you’re building a social team, hire for curiosity first.

The rest can be taught. 🧚‍♀️

🎤 now taking speaker bookings on building culture-first social teams & creator-minded brands
#socialteams #culturefirst #socialstrategy

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