1. Developing comprehensive content marketing and communication frameworks for brands, global coaches, and founders,enhancing their digital presence and engagement on LinkedIn. Working with clients in Canada, Australia, Dubai and Pakistan. 

2. Crafting bespoke personal branding strategies, content, and design solutions for C-suite executives, directors, andprofessionals, bolstering their professional visibility and reputation.

3. Mentoring startups and trained over 500 young women in entrepreneurship,freelancing, and content marketing over the last 1.5 years, empowering them with essential skills for career advancement.

4. Direct the efforts of a dedicated team of 5 professionals, fostering collaboration and leveraging individual strengths to
achieve collective goals and exceed client expectations.

5. Deliver high-quality content creation and design services tailored for brands, executives, and entrepreneurs, ensuringconsistency and alignment with their strategic goals.

6. Serving as a lecturer at AIFD-Iqra University, imparting knowledge and practical skills in international relations, marketing and entrepreneurship to the next generation of professionals.

Independent Marketing Consultant

Proton Effect

1. Content creation for one of the Fortune 500 companies with presence all over the globe.

2. Leading the production team and managing social and email marketing portfolios.

3. Community management & engagement initiatives for their digital presence. 

4. Managing the production process along with quality assurance and data management.

Team Lead Content & Design

Akhuwat Foundation

1. Heading the Marketing and fund raising initiatives for the Sindh region. Leading the planning, development and implementation of all the marketing campaigns/activities/communications, as well as public relation activities, both internally and externally.

2. Putting the brand on the map, setting up th2ri digital and on ground presence in Karachi.

3. Created a fund raising mechanism to increases donations and enhanced the donor base from 100 donors to 7000 active donors.

4. Led the fund raising activities, events, collaborations with corporate companies with 3 big fund raising events. 

5. Started ATL & BTL Marketing activities in Karachi.

6. Created the digital presence and communication framework and managed to grow it organically from scratch. 

7. Actively participating with the Board of Directors, Executive Director and other management staff in charting the direction of the organization, assuring its accountability to all constituencies. 

8. Handling the Marketing and Communications team. Overseeing editorial direction, design, production and distribution of all the organization’s publications.

9. Developed short- and long-term plans and budgets for the influencer marketing campaigns.

Marketing & Communications Head                                     

Habib University Foundation

1. Gave strategic direction to the communications team and managed all marketing activities within the Institute.

2. Developed and executed marketing and communication plans for campaigns related to fundraising, student recruitment and community engagement events and media coverage for all mediums.

3. Utilized the web and emerging technologies to create and disseminate innovative web content ensuring Institute’s key messages are consistently delivered.

4. Coordinated the appearance of all the Institute’s digital and non-digital marketing materials such as postcards, posters, brochures and view books, etc. by conceptualizing the institute’s branding standards and budget.

5. Planned and implemented a comprehensive, long-term and proactive institute-wide communications, marketing and branding strategy, consistent with the strategic goals, plans, and aspirations of the Institute.

Marketing & Communications Manager

Badar Expo Solutions

1. Led and managed the execution of all internal and external marketing and communication strategies.

2. Developed creative plans for IDEAS, delegated tasks and coordinated with relevant vendors, and assured smooth completion of the tasks.

3. Successfully organized the events including, IDEAS 2014, IAPEX 2015 and IEEEP 2015 etc.

4. Managed all aspects of public engagement strategy, including but not limited to, media relations, executive engagement, and community engagement. Proactively coordinated press release and media alert plans across various media channels. 

5. Managed all corporate communications with external global partners including the company newsletters in order to better facilitate information sharing and global collaboration.

Barclays Bank

1. Provided professional advice on financial products to the customers.

2. Handled customer’s portfolio of over PKR. 100 million.

3. As a lead generator stood out twice in the region on completing the targets. 

4. Successfully achieved the target of PKR. 10 million each month.

5. Managed more than 100 floor customers on a daily basis for two months.

6. Sold the highest Banca assurance in the entire branch of worth PKR. 200,000/- to a single customer.

7. Supported the liability sales team in achieving individual & team targets.

Relationship Manager

Feeling like you're ticking all the boxes  career, personal growth, stability, even passion but you are unsure and stuck... too off?

Hi, I’m Ayesha, a Digital Business Coach, Career Transition Strategist, and Personal Branding Mentor for ambitious professionals.

After 13 years in content marketing, building brands and delivering measurable growth, I hit pause and asked myself:

- Is this really it?

That question led me to a transformational journey.

I discovered that the skills I’d built in brand storytelling, digital strategy, marketing leadership, and online business development could fuel a career and life that was fully mine.

Fast forward 4 years: I now help professionals and corporate leaders reinvent their careers by launching purpose-driven digital businesses.

If you’re feeling stuck, overwhelmed, or ready to shift into a life of freedom, fulfillment, and aligned success, I’ll help you turn your expertise into an online offering that not only sells, but serves.

This is more than coaching. It's clarity, strategy, and execution to help you build your personal brand, monetize your knowledge, and create your dream lifestyle.

You already have everything you need. Let’s unlock it together.

📩 DM me: “Ready to create my dream life”  and let’s begin.

Do you realize most of the content you consume is Fiction?

Social media is showing you perfect lives, perfect businesses and an ideal state which doesn't even exist! 

It is not reality, it's a created illusion that we all keep falling for. 

The reality is far different from it...

It takes loads of work, discomfort, confusion, trials and effort to get to where you want to be. 

Stop living for the illusion because it is a loop and is never ending! 

Live for the real and raw version, not the social media one! That's where the real stories and lessons live. 

Let's come together and create the real one, let's talk about how to start something from scratch and build it up. 

Want to join me? 

P.s. I am tired of seeing everyone posting their wins only, no context, no map, no way to get there, it's just fluff and big numbers.

Ayesha Afridi

Coach Transformation Academy

CTA's Advanced Coach Training Bespoke Programme 

Certified Mentor

SHRM - Senior Certified Professional (SHRM-SCP)

Senior Certified Professional Coach

LinkedIn

2-Minute Tips for Marketing

Google

Fundamentals of Digital Marketing

Karachi University

Beacon House School system

English

Pushto

Urdu

Senior Certified Professional Coach | I help CEOs & C-suite execs monetize their skills while keeping their 9-5.

CEO Summit 

Digital Marketing Training at IBA

IDEAS Karachi 

The right strategy and content works like a charm! 

A very Senior C - Suite Executive working at a corporation wanted to build their presence on LinkedIn but the asks were peculiar: 

1. Targeted Connection building 
2. Selected content pieces only 
3. No daily postings
4. Reach to the desired audience

I started when the profile had 18 followers only and zero activity. 

After optimizing the profile I started crafting the required content pieces and the challenge was finding the right people to connect and build the network. 

Today after 3 months we have:

- Crazy engagement on the content pieces 
- Great impressions
- Verified profile
- Close to 2000 targeted connections 
- Daily 10 to 15 DMs
- Content approvals in one go

This was my chance to work with professionals who understand personal branding and the power of content.

It was a treat for me to hear compliments on the content and how he has developed that kind of trust where I can do what's right and no need to seek any approval as well.

Nothing like seeing results and transformations.

Content Marketing works wonders!

Personal Branding & Content Marketing

Personal Management for Success at IBA

Instead of spending months figuring things out on your own, we’ll pinpoint exactly what’s holding your digital business back, and how to move forward NOW.

Fast Track to digital success in ONE hour!

Akhuwat

Educate children in a fun to learn method, encouraging them to constantly strive for better in life

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