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Hey there π, I'm Adrian, and I am driven by the challenge of scaling brands and making a meaningful impact through performance marketing and mentorship. My journey has taken me from powering rapid growth for local businesses to leading transformative strategies for some of the biggest retail brands. π Amazon and eCommerce Growth Specialist At Right Side Up, Iβve had the privilege of partnering directly with over ten brands to fully manage their Amazon channels and advertising operations. My focus? Implementing growth strategies that deliver results. From launching creative assets that convert, to optimizing listings with tailored SEO plans, my mission is to elevate each brandβs presence and profitability. I reported directly to brand eCommerce leaders, ensuring alignment, and delivering tangible value. π Sales Growth Engineer - Scaling Brands 100%+ Year-Over-Year At Straight Up Growth, Iβve been at the forefront of helping brands double their sales in under 12 months. My secret sauce lies in cutting out wasted spend, redistributing budgets where they drive impact, and revamping campaign structures to boost rankings. Additionally, I spearheaded initiatives to flip our inbound strategy, ensuring our content attracts leads rather than chasing them, while forming key partnerships to enhance our digital brand. π Local Business Transformation Taking A-OK Power Equipment, a local small business mower shop, from steady growth to a +30% sales boost in under 6 months has been one of my proudest achievements. By reworking their eCommerce strategy, we unlocked new levels of efficiency and expanded our total addressable market as well. π Executive Mentorship As an Executive Apprentice at Monday Night Mentorship, Iβm honored to learn directly from industry giants, including leaders from Instagram, the Houston Rockets, DoorDash, and more. Their insights are shaping my journey as I apply these lessons to drive excellence beyond just the technical skills into my work. ββββββββββββββββββββββββββββ π‘ Beyond Work When Iβm not driving sales or refining digital strategies, Iβm committed to staying active and giving back. Whether it's coaching a 7th-grade basketball team in Santa Barbara, where I teach the values of teamwork and healthy competition, or mentoring first-generation high school students navigating college admissions, I believe in investing in the next generation. Iβm also passionate about environmental conservation, dedicating time to causes that protect the planet for future generations.π π Letβs Connect β Iβd love to hear your story too!
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