Adam W. Barney - Scale Smarter

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 & 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝘁𝗲𝗮𝗺𝘀 𝘀𝗰𝗮𝗹𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 - 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗯𝘂𝗿𝗻𝗼𝘂𝘁, 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸𝘀, 𝗼𝗿 𝗯𝗹𝗼𝗮𝘁.

I partner with 7-8 figure founders and executive teams to install a 𝗰𝘂𝘀𝘁𝗼𝗺 𝗘𝗻𝗲𝗿𝗴𝘆-𝗗𝗿𝗶𝘃𝗲𝗻 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗢𝗦:  a 90-day transformation designed to unlock clarity, execution power, and sustainable leadership momentum.

Most leaders hit a wall when their org grows faster than their leadership structure can handle: whether it’s moving from 15 to 50+ people, taking on VC $, or shifting from founder-led chaos to systems-led scale. That’s where I come in.

💡 𝗦𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗦𝘆𝘀𝘁𝗲𝗺: 𝗧𝗵𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗢𝗦 𝗜𝗻𝘀𝘁𝗮𝗹𝗹

A hybrid coaching-consulting experience that helps scale-stage leaders:
	• Recalibrate how they lead, decide, and delegate
	• Regain energy + execution capacity in high-pressure seasons
	• Install an operating rhythm that grows with them — not against them

🚀 Ideal for teams experiencing:
	• Scaling pressure from investors or market timing
	• Structural strain (org changes, new execs, messy handoffs)
	• Founder fatigue, team burnout, or energy loss at the top

✅ Backed by 10+ years leading growth:
	• $100M+ in managed ad spend (Bank of America, Goodyear, TJX)
	• 200+ leadership clients across SaaS, VC, fintech, and growth-stage orgs
	• Certified leadership & energy coach, blending business with biology

🔐 Our Guarantee:
If you don’t see momentum by Day 30 - we pause, realign, or refund.
This is a results-driven partnership, not a fluffy engagement.


📅 Want to explore fit?
Book a 20-minute Plug-In Exploration Call:
https://calendly.com/adamwbarney/explorationplugin-20min

Let’s scale smarter - with energy that lasts. DM me with questions!

Founder & Leadership OS Strategist | Scale Smarter | $100M+ Advisor | Energy-Driven Execution Coach

Loneliness Global Action

Loneliness is more than a personal feeling—it’s a global public health crisis. As Founder & Board Director of the Boston chapter of LonelinessAction, I’m proud to help build a world where connection becomes the norm, not the exception.

💡 We’re creating the emotional infrastructure needed to combat isolation—through partnerships, public storytelling, advocacy, and community building.
🌍 This role is part of a growing global federation rooted in Geneva and expanding across 100+ countries by 2026.
⚡ My focus includes strategic partnerships, messaging, ambassador engagement, and launching local efforts that drive systemic change and visibility.

Learn more or get involved: www.lonelinessglobalaction.org

Founder & Board Director – LonelinessAction USA, Boston, MA Chapter

Scroobious

Members-only community of founders, investors, and the investor-curious working to reshape capital access through relationship-first engagement. Fosters strategic connections and peer learning to support better business decisions.

Scroobious Innovation Council Member

Comcast Business

💡 Selected as a leadership & business coach for Comcast RISE grant program, providing high-performance coaching to diverse founders & small business owners.

✅ Coached 200+ microbusinesses across industries, helping founders increase resilience, streamline operations, and grow sustainably.
✅ Designed & delivered energy optimization strategies to help founders operate at peak performance while balancing business growth & personal well-being.
✅ Guided leaders through leadership transitions, revenue growth challenges, and high-pressure decision-making.

Comcast RISE Business Coach

First Round Fast Track

💡 Mentoring early-stage founders to develop leadership resilience, decision-making confidence, and sustainable business growth strategies.

✅ Coach founders on leadership mindset, high-stakes decision-making, and personal energy optimization.
✅ Support executives navigating leadership transitions, team growth, and long-term business strategy.

Mentor

Bison Venture Partners

💡 Investing in and mentoring early-stage founders, focusing on leadership energy, influence, and resilience.

✅ Advise startup leaders on executive presence, energy management, and strategic decision-making.
✅ Support high-growth teams in building sustainable leadership habits while scaling.

Angel Investor

Underscore VC

💡 Engaging with early-stage founders and investors to support leadership development, resilience, and startup growth.

✅ Work alongside top investors, operators, and founders, providing insights on leadership strategy, founder energy optimization, and sustainable scaling.
✅ Support startup leaders navigating high-stakes decision-making, burnout prevention, and team development.

Core Member

Digitas North America

💡 Led the Digitas UNICorn Incubator program, training emerging talent in leadership energy, resilience, and high-performance career development.

✅ Trained and mentored teams on key areas of leadership development, strategic planning, and business growth.
✅ Developed and delivered workshops on executive coaching, career growth, and high-performance team building.
✅ Facilitated training sessions on marketing strategy, demand generation, and go-to-market (GTM) execution.
✅ Provided guidance on public speaking, thought leadership, and audience engagement for internal and external stakeholders.
✅ Supported digital transformation efforts through SEO, SEM, and paid media strategy to drive measurable outcomes.
✅ Collaborated on Diversity, Equity & Inclusion (DEI) initiatives, focusing on inclusive leadership and workplace equity.
✅ Designed and led personal development programs centered on resilience, emotional intelligence, and professional growth.

Some topics I have been asked to consult, train, and speak about include:
Leadership Development | Executive Coaching | High-Performance Teams | Business Strategy | Public Speaking | Content Creation | Demand Generation | Digital Marketing | Growth Hacking | SEO & SEM | Career Growth | Entrepreneurship | DEI & Inclusive Leadership | Podcast Hosting | Brand Strategy | Resilience & Mindset Coaching | Fundraising & Investor Relations | Risk Management | Thought Leadership | Emotional Intelligence | Change Management | Networking & Relationship Building | Corporate Training | Marketing Automation

Trainer

Akamai Technologies

💡 Led high-impact teams in a Fortune 500 environment, navigating high-pressure decision-making, leadership development, and energy optimization in a fast-paced, high-growth industry.

✅ Managed global digital marketing & demand generation strategy, driving $100M+ in annual pipeline revenue.
✅ Led & mentored high-performance teams, guiding emerging leaders through career growth, executive communication, and strategic influence.
✅ Developed talent frameworks to prevent burnout & optimize leadership energy, shaping my future approach to executive coaching.
✅ Firsthand experience with the challenges of leadership fatigue, resilience, and high-pressure decision-making—insights I now bring to my coaching clients.

Senior Manager, Global Digital Marketing & Demand Generation

Microsoft

💡 Led high-performance teams at Microsoft, overseeing multi-million-dollar strategies while mentoring senior leaders in decision-making, leadership energy, and resilience.

✅ Developed & led a cross-functional team responsible for $25M annually in paid search advertising.
✅ Mentored high-performing professionals navigating leadership growth, stress management, and strategic influence.
✅ Drove complex decision-making processes in high-pressure environments, giving me deep insight into the leadership challenges executives face daily.

Director, Paid Search Strategy

Power Up Your Leadership | Adam W. Barney Energizes Executive Leaders | Dynamic Coaching for Peak Performance & Enhanced Skills

Powering up high-impact leaders with systems that match their ambition.

𝗬𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗲𝗻𝗲𝗿𝗴𝘆. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝘆𝘀𝘁𝗲𝗺 𝗳𝗼𝗿 𝘂𝘀𝗶𝗻𝗴 𝗶𝘁.

I work with high-performing, high-vision leaders - executives, founders, and changemakers - who are 𝘥𝘰𝘯𝘦 running on fumes. Together, we build customized energy systems that make forward progress sustainable, scalable, and wildly effective.

I’ve helped 200+ high-impact executive leaders and business owners break through burnout cycles, make sharper decisions, and lead with optimism and autonomy. Whether you’re leading a fast-growing team or navigating your next big move, my coaching builds resilience, clarity, and momentum.

🧭 My framework blends 20 years of executive marketing leadership (Microsoft, Akamai, Digitas, multiple startups) with coaching science, behavioral psychology, and systems design. We align vision, values, and daily execution - so you’re not just productive, but fulfilled.

🧠 Tools I bring to the table:
• Positive Intelligence + Energy Stacks
• Odyssey Planning + Ikigai
• Dream Week Systems + Scale Systems Integration
• Autonomy-Driven Time Design
• Optimism Science (from my book, Make Your Own Glass Half Full)

My coaching is trusted by leaders from Fortune 500 teams to $10M+ agencies to grant-funded microbusinesses. What they share in common: they’re not afraid to dream bigger - but they’ve outgrown white-knuckling their way through it.

⚡️Let’s optimize your energy, scale your leadership, and make your vision sustainable.

📅 Book a call: https://calendly.com/adamwbarney/explorationplugin-20min

🛑 For decades, crash test dummies were designed for men. That meant car safety systems were optimized for the "average" male body — and women paid the price.

Stat: Women are up to 73% more likely to be seriously injured in a car crash.
Not because they drive worse. Because the systems designed to protect us weren't built with everyone in mind.

Now, finally, female-represented crash test dummies are hitting the mainstream. It's overdue — and a hard reminder: "default" is not neutral.

Scaling smart (in tech or leadership) means designing for all, not just the statistical average. Every system has hidden assumptions baked in. When we question those defaults, everyone wins.

What other "defaults" still need a redesign in your world?

#Leadership #SystemsThinking #Equity #InclusiveDesign #EnergyOS

CC: Leslie Greenwood, Samantha Katz, Judy Go Wong, Women In Product, Carla Harris, Tiffany Dufu

Adam W. Barney 👋🔌

Energy Coach to 7 & 8-Figure Founders & Execs 🔌 | $100M+ Ad Strategist 💰 | Paid Speaker 🎙️ | Author 📚 | Host: “Is Anything Real in Paid Advertising?” 🎧

🔥 𝗔 𝗾𝘂𝗶𝗰𝗸 𝘀𝗶𝗴𝗻𝗮𝗹 𝗯𝗼𝗼𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘄𝗼𝗺𝗲𝗻 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗶𝗻 𝗺𝘆 𝗻𝗲𝘁𝘄𝗼𝗿𝗸: 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝘁𝗵𝗼𝘀𝗲 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗵𝗲𝗮𝗿𝘁, 𝗰𝗹𝗮𝗿𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗽𝘂𝗿𝗽𝗼𝘀𝗲.

My friend Leslie Greenwood, Co-Founder of Wednesday Women, is curating the next round of her Founders in Focus series, and I want to make sure the right leaders see this.

They’re looking for women founders who:
✅ are actively scaling
✅ are at $𝟯𝗠+ 𝗶𝗻 𝗮𝗻𝗻𝘂𝗮𝗹 𝗿𝗲𝘃𝗲𝗻𝘂𝗲
❗ don’t need to be SaaS or “sexy” tech
❗ just building something meaningful with momentum

Here’s the language I’ve been sharing privately:

“I wanted to introduce you to Leslie Greenwood, Co-Founder of Wednesday Women.

They’re running a LinkedIn series spotlighting growth-stage women founders — women who are scaling amazing companies and leading with purpose. It’s all about visibility, connection, and telling real stories (not the polished PR kind).
I immediately thought of you — it’s a great fit for what you’re building.

You can check it out or throw your name in here:
👉 https://lnkd.in/eGMHVQsf

It’s genuinely simple and 100% free.”

If this sounds like you — or someone in your orbit — I’m happy to make a warm introduction.

Leslie is the real deal, and the platform she’s building is powerful.

Always here to amplify founders doing work that matters.

#WomenFounders #WomenInLeadership #ScalingWithPurpose #FounderVisibility #GrowthStageFounders #LeadershipEnergy #PurposeDrivenLeadership #InclusiveEntrepreneurship #EcosystemBuilders #WomenWhoBuild #WednesdayWomen #ScaleSmarter #EnergyOS

Jenny, Allison, Jenni, Kristen, Matt, Amy, Amanda, Amanda, Christian, Samantha, Rebecca, Jess, Lindsay, Katie, Gregory - please help amplify!

Open article: Form by q5jx0.share.hsforms.com

𝗦𝘁𝗼𝗽 𝘀𝗸𝗶𝗽𝗽𝗶𝗻𝗴 𝗦𝘁𝗲𝗽 𝗧𝘄𝗼.
Most ad spend doesn’t fail in the ad account—it fails 𝗯𝗲𝗳𝗼𝗿𝗲 𝗹𝗮𝘂𝗻𝗰𝗵. In this conversation with Nikhil Vaish (BoostSolo), we map the operating system that solos and small teams can actually run:

𝗢𝗳𝗳𝗲𝗿 → 𝗛𝗼𝗺𝗲𝘄𝗼𝗿𝗸 → 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻

• Homework = clarity: one problem, one specific audience, one real difference
• Clarity → pricing power + higher close rates
• Ads amplify what’s already working (not the other way around)
• Voice-of-customer at street level: record calls, mine exact phrases, write copy that lands

If you’re tired of dashboard drama and ready to build something durable, this is your playbook.

🎙 Full episode live now on 𝘐𝘴 𝘈𝘯𝘺𝘵𝘩𝘪𝘯𝘨 𝘙𝘦𝘢𝘭 𝘪𝘯 𝘗𝘢𝘪𝘥 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨?

🌐 BoostSolo: https://boostsolo.com
🔗 Nikhil: https://lnkd.in/eebG7E3B

👉 book a 20-min Exploration Call: https://lnkd.in/g8hBixYH

#IsAnythingReal #Solopreneurship #Positioning #GoToMarket #VoiceOfCustomer #PricingStrategy #BrandAndPerformance #Focus #EnergyOS #ScaleSmarter

Talks about #coaching, #networking, #careergrowth, #climatechange, and #growthstrategy

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