Atomic Business Coaching

I help Accidental CEOs become Intentional CEOs.
At Atomic Business Coaching, I guide service-based business owners who are stuck, plateaued, or overwhelmed to break through the bottleneck they’ve created—without burning out or sacrificing what matters most.

What I Do

Co-created our Intentional CEO System, a proven framework that gives entrepreneurs agency—the power and freedom to make choices that shape both their life and business—and the certainty of knowing exactly why every decision is the right one.

Lead vision, strategy, and growth for Atomic while coaching founders to scale past $1M with clarity and control.

Deliver dual, simultaneous coaching: one of us drives the conversation while the other listens beneath the surface—spotting patterns and hidden obstacles in real time so nothing is missed.


The Result
Clients move beyond confidence into clarity and decisive action—building a thriving business and the freedom-filled life they originally set out to create.

Co-Founder & Coach | Former Accidental CEO

First Central Savings Bank

As an Advisory Board member for a bank, I provide strategic guidance and expertise to the bank's leadership team. I offer insights on market trends, regulatory changes, and business opportunities, helping to shape the bank's policies and long-term goals. While I do not have decision-making authority, my advice can significantly influence the bank's strategies and operations.

Advisory Board Member

U.S. House of Representatives

Small Business Advisory Council Member - New York's CD-2

642 advising

I built my own financial planning firm under the umbrella of a Fortune 100 company valued at over $30 billion, where they managed over $300 billion in assets, with their consistent support and guidance. Navigating the challenges and successes of true business ownership solo, without partners, gave me firsthand experience in what it takes to run and grow a business. My work has almost exclusively focused on helping business owners with financial & business plans and personal advisement. These experiences have equipped me to become a top-rated business coach, empowering clients to achieve business growth, overcome obstacles, and secure lasting success.

President - CPFA®

Finseca

During my tenure at Finseca, a leading lobbyist group for the financial industry, I had the privilege of serving as both an ambassador to the United States Congress and the Vice Chairman of the New York Advisory Group. These roles allowed me to engage directly with congressmen and senators, spending individual time with them both in their districts and in Washington D.C., building and deepening relationships to drive meaningful change in the financial sector.

As Vice Chairman of the New York Advisory Group, I worked closely with our leadership team to collaborate with New York state senators, assembly members, and the New York State Department of Financial Services. Together, we advocated for impactful policies that aligned with our mission of bringing financial security to all. These efforts required a strategic approach to relationship-building, leveraging influence, and navigating complex regulatory landscapes.

Through these experiences, I honed my skills in leadership, collaboration, and advocacy, gaining invaluable insight into the policymaking process and the critical role of trust in fostering successful partnerships. Each conversation, initiative, and connection deepened my commitment to empowering businesses and individuals to achieve financial stability.

These invaluable experiences have provided me with a high-level understanding of leadership, strategy, and the complexities of organizational dynamics. They now serve as the foundation for my work as a business coach, enabling me to guide clients through intricate challenges, build effective strategies, and foster sustainable growth with clarity and confidence.

Ambassador & Vice Chairman

Long Island Networkers

During the COVID-19 pandemic, I founded Long Island Networkers, a highly sought-after networking group designed to provide small business owners with a much-needed sense of community, support, and guidance during an unprecedented time. Seeing the struggles faced by so many, I was driven to create a space where business owners could connect, share resources, and uplift one another. By facilitating meaningful relationships and offering strategic guidance, our group became a valuable lifeline for navigating the challenges of the pandemic. This experience not only deepened my expertise in community building but also reinforced my passion for empowering businesses to thrive through collaboration and innovative solutions. It has been a privilege to witness the remarkable resilience of small business owners and to contribute to their ongoing success as both a community leader and business coach.

Founder

Deer Park Chamber of Commerce of NY

I began my time at the Chamber of Commerce as a committee member, driven by a passion for community engagement and organizational growth. Through dedication and a deep commitment to fostering collaboration, I rose to the elected role of president. This experience allowed me to hone my leadership skills, master strategic planning, and build meaningful relationships within the business community. Leading the Chamber provided me with firsthand insight into what it takes to inspire teams, drive initiatives, and create lasting impact. These experiences have been instrumental in shaping my approach as a business coach, enabling me to guide clients in leadership development, strategic growth, and overcoming organizational challenges with confidence and clarity.

President

MetLife, MassMutual

I began my time in investments and insurance at MetLife as a financial advisor and advanced to team leader. When MetLife was sold to MassMutual, they provided me with the opportunity to start my own firm with their support and guidance. None of this could have been accomplished without my mentor, Frank Scalese, whose invaluable guidance shaped my career. These experiences in financial advising, leadership, and entrepreneurship not only molded my path as a financial planner but also equip me as a business coach. I leverage this expertise to help clients grow their businesses, overcome challenges, and achieve lasting success.

Investments & Insurance - From Agent to Financial Planner

Northstar Mortgages, Good Accountants 

I gained valuable experience at an accounting consulting firm and a mortgage company, where we built our own firm and learned the ins and outs of starting and running a sales business. This hands-on experience, combined with my expertise in financial management and consulting, prepared me to become a business coach. I now help professionals and entrepreneurs overcome challenges, make strategic decisions, and drive growth with a results-focused approach.

Finance - Accounting and Mortgages 

Citi, Bank Of NY, Greenpoint Bank, Astoria Federal

I advanced from bank teller to Assistant Vice President, gaining expertise in leadership, financial advising, and customer service. With licenses in life and health insurance and Series 6 and 63 certifications, I became skilled at delivering tailored financial solutions. Now, as a business coach, I draw on this experience to guide professionals and entrepreneurs, helping them overcome challenges, achieve growth, and succeed with a results-driven approach.

Banking - From Teller to Asst. Vice President

Business is Simple, it's Just Not Easy... Ready to Fire Your Boss?

Be The CEO  →  https://BeThe.CEO

Business & Life Coaching with Two Coaches

We help you go from Self-Employed to CEO at Work & Home.

---

"Business and life are simple, they're just not easy." 
That's what I've learned.

For over a decade, I worked behind the scenes with hundreds of top entrepreneurs — inside their boardrooms and their personal lives.

I saw exactly what it takes to build a thriving business and a fulfilling life… and the costly mistakes that can derail both.

Today, I help founders move beyond just feeling confident.

I give them agency: the capacity, power, and freedom to make choices that shape both their life and business, with the deep certainty of knowing exactly why they’re making every decision.

This combination eliminates doubt, speeds up decisions, and ensures every step moves them closer to the future they want.

Through Atomic Business Coaching, my partner Tom and I combine intuitive and strategic dual coaching to help first-time founders and service-based business owners grow into the kind of leader who can scale to $1M+ without burning out or giving up.

Whether you’re trying to step out of the day-to-day, grow your team, or stop feeling so damn alone… we’re here for it.

It’s very rare that I’m surprised.
But this time… I surprised myself.

My team.
My business.

We were just paid five figures to speak for 90 minutes to a state association, teaching a room full of business owners how to transition into Intentional CEOs.

That still blows my mind.

Because for years, I believed it was possible… but I didn’t know if it would happen.

I know what I’m worth.
But having a large organization validate that... to invest in it... hits different.

It’s surreal to stand on a stage (virtual or in-person), look into a crowd of people you’ve never met, and know you’re changing their lives with your words.

Yeah, I’m surprised.
But I’m more impressed with the grit, the focus, and the relentless determination Tom and I have poured into this for years.

We built something that works.
Not because it’s flashy, but because it changes people.

To everyone who’s believed in us, supported us, or helped us along the way... thank you.

This moment is another story I’ll use in my mission to help more people be the CEO of their business and their life.

Adam Thomas Hurd

Business is Simple. It’s Just Not Easy. We turn self-employed people into CEOs by fixing what’s holding back their business and life.

We keep waiting for the perfect idea.
The perfect plan.
The perfect moment.

But that magic thing you’re looking for?
It’s hiding in the work you keep avoiding.

That’s why you just have to do the thing.

Here’s proof.

A few years ago, Tom and I wanted to build a community.
So instead of overthinking it, we just built it.
In one weekend.

We decided what we’d offer, who it was for, and what platform we’d use — and we launched.

Was it perfect?
Not even close.

But in the process, we accidentally built a $12,000 MRR community overnight.

We failed plenty.
We learned even more.
And we proved something powerful:

Clarity doesn’t come before action.
It comes from action.

Every business owner I know wants more confidence.
But confidence is just evidence — and evidence comes from doing.

So stop searching for the right way.
Pick a way.
Move.

You’ll either own it… or throw it in the garbage.
But at least you’ll know.

What’s the one thing you’ve been thinking about doing — but haven’t actually done yet?

I can’t stand procrastination.

You know what procrastination really is?
It’s indecision.

You don’t know what to do next — so you do nothing.
You’re either overwhelmed by too many options…
or stuck because you have none.

Here’s how to fix it.

Health. Wealth. Happiness.

That’s your decision filter.
Run everything through those three words:

– Is this healthy?
– Is this wealthy?
– Is this going to make me happy?

If it’s not healthy, don’t do it.
If it’s not wealthy, rethink it.
If it’s not happy, why bother?

That filter removes 90% of your hesitation — in business and in life.

Thinking about signing a new client?
Ask: Will this make me healthy, wealthy, or happy?
If it’s not at least one, it’s a no.

It’s simple.
It’s fast.
And it works.

Because when you can answer those questions clearly, you don’t procrastinate —
you decide.

So the next time you catch yourself overthinking, just ask:
Is it healthy? Is it wealthy? Is it happy?

If not, the answer’s already made.

Did you know business is simple?
It’s just not easy.

Especially when it comes to the work.

Because here’s the truth:
Work expands to the time you allow for it.
That’s Parkinson’s Law.

If you give a project a month, it’ll take a month.
If you give it a weekend, it’ll take a weekend.

Here’s my proof.

Tom and I needed two new landing pages.
So we interviewed designers — three of them.
All great.
All promising.
All with multi-week timelines.

Then I said, “What if I just do it?”

So I blocked out the weekend.
By Monday morning, we had both landing pages live —
funnels, forms, checkout, everything.

Was it perfect? No.
But it was done.

And that’s the point.
The work expanded to the time I gave it — two days, not thirty.

Now, we might refine it later.
But we no longer need someone else to start it.

So here’s the takeaway:
Don’t give your work more time than it deserves.
Most of the time, the timeline is bullshit anyway.

You don’t need another week.
You need a weekend.

The work doesn’t need time.
It needs commitment.

What’s one thing you could finish this weekend if you just decided to?

About last night.

Once a month, we host something special.

We've been doing this for the last 2 years.

A group of rockstar business owners get in a room together.

We sit in a circle.
We share an amazing meal.
And we talk.

Not surface-level talk... real talk.

Three simple questions guide the night:
1. What’s going right?
2. What’s going wrong?
3. What do you need help with?

That’s it.
Three hours.
Multiple courses.
One authentic conversation.

No one’s waiting for their turn to speak.
Everyone’s there to listen.
To see you.
To engage.

Stories get shared.
Solutions show up.
Support becomes real.

It’s wild how much can change when you’re surrounded by people who get it, and genuinely want you to win.

That’s how relationships are built.
That’s how collaboration starts.
That’s how growth happens.

If that sounds like something you’d want to experience…
send me a DM.

I can’t stand how complex people make their to-do lists.

Every day — another list.
Every Sunday night — a whole new “weekly plan.”

And then Monday comes… and nothing actually gets done.

Here’s the truth: priority is a singular word.
You can’t have priorities.

You get one.

One thing that matters most.
One thing that actually moves the needle.

Everything else?
Noise.

We love to make things complicated because it feels like progress.
But complexity kills productivity.

If you’ve got ten “priorities,” you have none.

Here’s a line that changed everything for me:

“You can do anything. You just can’t do everything.”

So pick your one thing.
Decide how you’ll get it done.
And then — go do the thing.

That’s it.
That’s the entire system.

Business is simple.
It’s just not easy.

What’s your one true priority this week?

There’s a philosophy we live by:

The work is the goal.

Not the reward.
Not the destination.
The work itself.

That mindset hit me again after reading a post from Alex Hormozi.

He said:

“The man who walks because he loves walking will walk further than the man who loves the destination.”

That line says everything.

Last week, I talked to three people — a politician, a banker, and an architect.
All of them work around business owners.
None of them had heard of Hormozi.

And it made me realize — most people who’ve never built a business don’t understand this truth:
You have to love the work more than the outcome.

Tom and I built Atomic around that philosophy.
We don’t chase the island, the exit, or the fantasy of “one day.”
We love the process — the sessions, the prep, the podcasting, the conversations.

That’s the goal.

Because when you make the work the goal, everything else becomes a byproduct — money, results, fulfillment.

Same with the gym.
If your goal is big muscles, you’ll quit the first week it hurts.
If your goal is going to the gym, the rest takes care of itself.

Business is no different.
The goal isn’t “freedom” or “success.”
The goal is to do the work well — and love it while you’re doing it.

The work is the goal.
Everything else is just proof you stayed the course.

What would change if you started treating the work itself as the destination?

This is the trailer.
The full episode goes far deeper than what you're about to hear.

“Age is just a number. Mindset is what determines how old you are.”

That’s the first line of the trailer — and it sets the tone for a conversation that cuts straight into the reality of what leaders actually carry:

• The guilt of trying to show up for clients when life hits hard
• The physical and emotional weight that crushes your energy
• A major health diagnosis and the surgery ahead
• How stress lives in your body before it shows up in your business
• Why choosing what to master changes everything
• The questions every business must ask to know what needs to change

This clip is 40 seconds.
The full episode is 30+ minutes of honesty, pressure, growth, and the mindset required to survive the seasons nobody prepares you for.

If you're in a season where life feels heavy — aging parents, health issues, business stress, or all of the above — this conversation will hit home.

Watch the full episode → https://lnkd.in/eq6vyJkq
—or—
Search “Be The CEO Podcast” on YouTube or Spotify to find it instantly.

Be The CEO.
We help you go from being Self Employed to CEO at Work & Home.

taplio

Adam Thomas Hurd's Linkedin Analytics

Adam Thomas Hurd

Performance ScoreAdam Thomas Hurd's LinkedIn Performance

Adam Thomas Hurd's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Adam Thomas Hurd's Linkedin Analytics

Adam Thomas Hurd

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Thomas Hurd's LinkedIn Performance

Adam Thomas Hurd's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Adam Thomas Hurd's Linkedin Analytics

Performance ScoreAdam Thomas Hurd's LinkedIn Performance

Adam Thomas Hurd's Best Posts (last 30 days)