AP Collective

At AP Collective, we've delivered measurable success across the biggest tech companies. Some notable achievements include:

300+ high-impact campaigns executed
8K+ strategic partnerships secured
15M+ followers built across X and social platforms
$50M+ in revenue generated for clients
$100M+ in funding secured across projects
$150M+ raised for clients.

The numbers speak for themselves. We have successfully maximised client visibility and provide an expansive reach across the industry countless times.

Our approach and expansive network position brands as industry leaders, connecting them with high value investors, influential communities, and key stakeholders.

With our various services, such as growth marketing, social marketing, brand positioning, and community building, we ensure our clients benefit from top-tier connections and unmatched industry access.

AP Collective drives not only conversions but also long-term loyalty and brand authority, solidifying clients as leaders in an evolving market. 

Visibility is everything. AP Collective makes sure you're seen, heard, trusted and unstoppable.

Founder and CEO

Magic Eden

- Forge partnerships with Magic Eden and Polygon to identify and nurture high-potential projects.
- Design tailored strategies, while offering mentorship to projects for potential launches on the Polygon platform.
- Guide project founders through critical decision-making processes and pivotal challenges.
- Leverage personal networks to optimize promotion, bolstering visibility for incubated projects.

Strategic Advisor

alaMeta

- Directed go-to-market strategies for blockchain games, launching *Hunters-on-Chain* and *Axes Metaverse* with strong market reception.
- Achieved 40% growth in service offerings through data-driven strategies, improving profitability and efficiency across multiple projects.
- Led marketing and growth initiatives for key client BoomLand, driving a 50% increase in user engagement, 30% higher product adoption, and community growth to 165K followers within 6 months.
- Executed a successful $250K+ sale for BoomLandGames, strengthening its reputation as a leading gaming brand on Polygon.

Chief Marketing Officer

KK VENTURE COMPANY LIMITED

- Drove a 30% growth in KK Venture’s APAC ecosystem through strategic initiatives.
- Formed 25+ key partnerships, increasing profitability and ROI by 20%.
- Boosted cash flow by 20% with effective B2B strategies, strengthening market position.
- Launched an incubation ecosystem, supporting new blockchain ventures and expanding KK Venture’s global presence.

Business Development & Marketing Lead

Rescued Glass

- Expanded global presence in London, Vancouver, and the USA with 15 strategic partnerships.
- Increased team productivity by 20% and boosted brand loyalty and retention by 30%.
- Cut inefficiencies by 35% and improved conversion rates by 28% with data-driven strategies, implementing 8 key policies to strengthen market position.

Director Of Marketing And Business Development

As the founder of AP Collective, I’m determined to turn projects into market leaders within the blockchain and decentralized tech space through tailored growth strategies with measurable impact.

With over 5 years of experience in blockchain, digital marketing, and advisory, I lead a dynamic team of 50 professionals who have launched 200+ successful campaigns, generated $40M+ in revenue for clients, facilitated 6,000+ partnerships, and grown our clients’ social audiences to over 12 million followers on platforms like X.

At AP Collective, we work alongside founders, teams, and visionaries to create high-impact, results-driven strategies that position our clients as industry leaders.

Our work extends beyond traditional marketing. We focus on building sustainable brands that increase user adoption, and community engagement in the decentralized technology space.

This is deeply rooted in our slogan: Build, Empower, Inspire. Building, Empowering and Inspiring products, communities and teams to have a lasting impact in the fast changing scope of Web3.

Ready to take your project to the next level? Connect with me and explore our services to see how AP Collective can support your growth in blockchain.

I stopped needing motivation, now i just rely on discipline

Here's why:

Motivation comes and goes

Some days you wake up ready to crush it

Other days you just don’t feel like doing anything

If you depend on that feeling, you’ll never stay consistent long enough to see results

Discipline is different

It’s doing the work even when it’s boring, even when your energy’s gone

It’s showing up out of habit

Once you stop waiting to “feel ready” and just do what needs to be done, things start to move fast

Abhishek Pawa

CEO & Founder @ AP Collective | Growth & Marketing for Web3 Companies | 500+ Successful Campaigns & $800M+ Raised for Clients

Taking care of yourself is part of the work 

Because burnout helps no one

When you’re constantly running on fumes, creativity fades, decision making gets worse 

And everything starts feeling heavier than it should

You can’t do your best work when you’re drained

A clear mind works better than a tired one

It’s what keeps you sharp, patient and focused enough to actually finish what you started

Burnout takes the joy out of what you’re building

Take care of yourself

The work will be better for it

Your business is basically a reflection of who you are

The habits you keep, the standards you set, the way you handle pressure 

It all shows up in the final product

Most people think they’re “building a startup” 

But the real work is building yourself

- when you become more disciplined, the business gets stronger
- when you grow, the team grows
- when you avoid the hard stuff, the business slows down with you

The company always follows the founder’s lead

Fix yourself and the business starts fixing itself

Invest in people, the return is always 100x

Way more than you expect

Investing in people has the best ROI you’ll ever get

When you help someone win by: 

- connecting them
- sharing what you’ve learned
- giving honest feedback

It always circles back

Maybe not tomorrow but it does

Most people underestimate how far generosity travels

The ones you lift today might be the same ones who open doors for you years later

The faster you understand that, the faster everything changes

An advice that completely changed my life

(And it can change yours too)

Don’t chase everything, master one thing

When you try to do too much, you spread your energy thin

You’re busy all the time but never really moving forward

I learned that focus is the real advantage, not multitasking

Once i stopped trying to be good at everything and just doubled down on what i was great at

Things started to change fast, doors started opening and my confidence grew naturally

People respect focus more than effort

Become so good at one thing that people can’t ignore you

Profit is great

Freedom is better

A lot of people chase money thinking it will fix everything

And sure, profit matters

It gives you options, security and room to breathe

But money without freedom still feels heavy

Real success is when your work supports your life, not the other way around

When you can choose your projects, set your pace 

and walk away from anything that drains you

Profit helps you grow

Freedom lets you live

Your mindset creates your reality 

Way more than people admit

Most of the wins people see on the outside start with a quiet shift on the inside

When you believe things are possible, you make different choices

- You try more
- you take chances
- you stay patient a little longer

And the opposite is true too

If you walk around expecting things to go wrong

You notice every obstacle and miss every opportunity

your mindset won’t fix the problem, but it decides how you face it

The results you get usually follow that energy

Change how you think and your actions change
Change your actions and your whole direction changes

That’s how mindset quietly influences every part of your path

To win you must be delusional

Because it’s the only way to break limits

Every big achievement starts with someone believing in something that doesn’t make sense yet

Not to others and sometimes not even to themselves

Being delusional is simply choosing to trust your vision

It’s waking up every day acting like what you want is possible

Even when there’s no proof

Most people stop because the journey feels harder than they expected

The ones who make it keep going even on the days nothing seems to work

It’s really that simple

Stay in the game long enough and the progress eventually shows up.

If your team’s scared to fail

You’ve already failed them

When people don’t feel safe making mistakes:

- they stop taking risks
- they stop sharing ideas
- they hold back 

Not because they don’t care, but because they’re scared of being blamed

And that kills creativity faster than anything else

Great teams don’t avoid failure, they learn from it, together

So if you’re leading

Make sure failure doesn’t silence people

Because the only real failure is when they stop trying

You can’t control the world

But you can control your reactions

Most things around us move on their own timeline, people, markets, opportunities, setbacks

You can’t force any of it to go your way

But you can choose how you respond when things don’t go as planned

That response is what shapes your outcomes

Some people panic or blame

Others take a breath, think clearly and adjust 

Same situation, completely different results

Life gets easier when you stop trying to control everything around you and focus on what’s in your hands

Like your thoughts, your choices and how you respond

That’s when the pressure drops and you feel more in control

Once you hit a huge milestone, you slowly lose a bit of hunger

(It happened to me)

You work for months or years, hit the goal and suddenly the fire doesn’t burn the same

Not because you’re lazy but because the pressure that pushed you is gone

And that’s when you realize something: one big win doesn’t create the next one

Staying hungry takes intention

You remind yourself what you’re aiming for

Set new targets and return to the habits that got you here

Progress slows the moment you stop pushing

So when you hit a milestone, reset and build your momentum again.

everyday i wake up and i’m reminded the following:

if i don’t bet on myself, nobody else will

no one’s coming to hand you belief

- no investor
- no mentor
- no friend is going to feed that fire for you

people start supporting after they see results

they’ll cheer when it’s working, not while you’re figuring it out

so in the early days, it’s on you

to show up when no one’s watching

to keep building and trust that your effort will eventually be heard

because once you bet on yourself long enough

the world starts to notice and that’s when everything changes

Feeling stuck is a signal

Not a reason to quit

Being stuck doesn’t mean failure

It means you’ve hit a point where growth requires a change

Maybe the plan you’re following isn’t working 

Or maybe you need to push past the discomfort that comes with real progress

Either way, it’s a chance to pause and reflect

Look at what’s holding you back, what you can improve and what’s worth letting go

Then take deliberate action, even if it’s small steps

Remember, feeling stuck is part of the process

It’s a sign that something bigger is waiting on the other side

There’s a pattern that worries me

Lots of effort, zero demand

People keep working hard on things no one asked for

The truth is simple:

- no demand
- no users
- no growth

Effort alone does not create value

You can work day and night, but if no one needs what you are making

The outcome is the same every time

Before you go all in, ask yourself these simple questions:

- who wants this
- why now
- what problem does it solve
- would people actually use it if it existed

Talk to a few potential users, get their thoughts, and see if it really matters to them

Sometimes the answers surprise you, and it saves a lot of wasted effort

Once you’re clear on those answers, the path gets a lot easier

You know who you’re building for and what they actually need.

The most influential person you know has the most deleted drafts

You only see the end result

What you never see is the beginning:

- the messy first attempts
- the ideas that didn’t work
- the versions that got tossed out

Everyone you admire went through the same phase

They simply kept refining while others gave up too early

Great work doesn’t appear fully formed

It takes small fixes, fresh ideas, and trying again until it starts to make sense

If your first tries look rough, that’s normal

Stay with it, improve it and let it take shape.

If you want a long term partnership

Focus on these 3 things:

1. clear expectations
2. honest communication
3. consistent follow through

Most partnerships fall apart not because people don’t get along, but because they skip these basics

Clear expectations keep everyone aligned from day one

Honest communication makes it easier to solve problems before they turn into conflicts

And consistent follow through builds the kind of trust you can’t fake

When these three are in place

the relationship becomes easier, smoother and far more resilient no matter the pressure.

A lesson i wish I’d known sooner:

(and you deserve to know it)

You don’t grow by sticking to what you already know

You grow by stepping into things you’re not ready for yet

Early on, i spent too much time telling myself i wasn’t qualified

That i didn’t have enough experience, that i wasn’t ready

And honestly, that just kept me stuck

The truth is, the moment you start doing the work you think you can’t do 

that’s when growth actually happens

You learn faster, you stretch your limits and opportunities show up that never would have if you waited for the “perfect” moment

So stop waiting to feel ready and start doing the work

Money isn’t the goal

It’s only a tool that helps you get where you want to go

A lot of people treat money like the final destination

But it’s not

What actually matters is what it allows you to do 

Having more freedom in your day, less stress about the future

And the ability to take care of yourself and the people around you

The real goal is a life with options

Money just supports that

So instead of chasing it blindly, focus on building useful skills

creating real value and doing work that matters

When those things grow, the money comes naturally.

Being yourself is the goal

Not who people want you to be

It sounds simple

But it’s hard to do when everyone has an opinion on how you should act, work or live

You start adjusting yourself to fit expectations 

And slowly you lose the parts that make you unique

The truth is

Confidence comes from staying aligned with who you are

Even when it’s not the popular choice

People respect honesty more than perfection

So stay true to your own path

It’s the only one you can actually grow in.

The right people change everything

They make impossible things possible

I’ve seen it happen over and over again 

One solid person can shift the whole direction of what you’re building

Suddenly, problems don’t feel as heavy, and momentum picks up without anyone forcing it

When you’re around people who: 

- think clearly
- take ownership
- genuinely care about the work

Progress feels lighter

You move with more clarity

And you dodge problems before they even show up

With the right people around you, everything starts moving in the right direction.

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