I help emerging CPG know their numbers | Your Brand Deserves a Long Shelf Life™ | Fractional CFO/Controller | Growth & Community

I’m a fractional CFO for emerging consumer packaged goods (CPG) brands.
I help founders understand cash flow, pricing, unit economics, and what their numbers actually mean - before they run out of money.

Most CPG founders don’t fail because they can’t build a product.
They fail because inventory, margins, and cash timing quietly kill the business.

My work sits at the intersection of finance, operations, and decision-making — translating spreadsheets into clear next steps.

I work with brands navigating:
- Cash flow forecasting and runway planning
- Financial implications of pricing and margin decisions
- Financial models for growth, fundraising, and retailer expansion
- When to hire, raise, or slow down

I’m a CPA with 25 years across business, accounting, and systems, and I founded The CPG CFO® in 2023 to work exclusively with CPG brands.

Since then, I’ve supported dozens of food, beverage, health, and beauty founders as they scale responsibly.

I work with mission-driven, better-for-you brands that value clarity, collaboration, and long-term thinking.

If you’re trying to grow without blowing up your cash position, you’re in the right place.

If 2026 will be a big year for your brand, surprises can be expensive.

Most of the founders who came to us in 2025 didn’t do it casually.
- They came because something changed:
- Growth crossed a line where intuition stopped working
- Cash felt close, even if they hadn’t technically run out
- A launch, retailer, or inventory decision raised the stakes

Behind the scenes, we spent 2025 doing intentional work:
- Helping a client grow into their first full-time finance hire
- Building CPG-specific models that flex with growth
- Tightening our internal systems so we could support more complexity

The result is that if 2026 is a big year for your brand, we have capacity!

We’re opening spots for CPG founders who:
- Are growing and feeling the complexity
- Don’t trust they’d see a cash problem early enough to fix it
- Want clearer answers to “can we afford this?” and “what happens next?”

If that sounds like you, I’d love to hear what you’re building.
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Hi! 👋 I'm Abby. I help #betterforyou CPG brands and soulful founders make smarter financial decisions with data, strategy, and heart. Reach out if we could be a fit!

Abby June Richards, CPA-TX

CPG Fractional CFO | Helping Brands Know Their Numbers & Win the CASH FIGHT™

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