CI&T

Sr Product Manager 

Launched the MVP  a Salesforce-based product for Audi NAR, to optimize information through a single source of truth for sales and after-sales opportunities.

Currently working on the portal and app for Audi NAR, which includes Canada and the US, developing innovative digital products for each market.

Sr Product Manager

DocRed

Product Manager

Itaú Colombia

• Leader of the digital acquisition (new to bank) and digitalization team
• Lead the process among stakeholders and the team to achieve the definition of the final product, focusing on the business and the market
• Create a digital culture among the clients of the company through a digitalization campaign. 
• Bring in new customers for the bank through new digital products and services.

Strategic Product Owner

• Build the communication plans for developments in the digital area.
• Support the development teams during UX/UI in order to have it customer focused and aligned with the brand.
• Support the sales team to increase digital sales in the bank.  
• Management and implementation of agile methodology and SCRUM.

Product Marketing Manager

• Support the  awareness of the Itaú brand, new in the Colombian market, through digital media and ATL.
• Manage the media budget in the most optimal way to generate greater profitability and visibility for the brand.
• Support product campaigns by focusing media plans on sales goals.
• Handle the strategic alliance between Itaú and the most important sports media in the market was consolidated supporting the company's objectives and optimizing the budget in approximately 3%

Junior Marketing Analyst

• Direct and plan the media strategy for Procolombia focused on the country brand axis, export and investment.
• Lead the team of accountants and buyers of advertising media.
• Manage the client's budget in the most optimal way through the negotiation and implementation of the different media, to meet the campaign goals.

Account Director

• Develop and execute 360 strategies of media focused on different campaigns for: Procolombia and MAC Cosmetics.
• Negotiate and buy international ATL and digital media

Media Executive

As a product manager with 8+ years of experience, I have a passion for building customer-centric digital products through product thinking and experimentation. 

I started my career as a digital marketer but quickly realized that I wanted to be more involved in the strategy and building of the products and services we were selling. This led me to join the digital transformation of one of my previous companies, where I became the Product Marketing Manager for several squads. It was here that I fell in love with Product Management and began studying and reading as much as I could to become one. 

Fast forward to today, and I'm still in love with Product Management and have had the opportunity to accomplish some exciting things, including: 
- Creating the first marketing plan to acquire and increase customer loyalty through a digital product.
- Product managing the team that developed and launched the first crowdfunding platform for Colombia - Launching a Salesforce-based product for Audi of America (even though I didn't initially know the platform - now I'm certified). 

Feel free to reach out at:
maria.helena@student.ie.edu

Or here on Linked In, I would love to chat!

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