Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

Veronika Pistyur

Startup Hungary 

Startup Hungary is an independent, entrepreneur-led organization launched to supercharge the startup community and to support the birth and development of more high growth potential tech companies in Hungary.

It is founded by proven entrepreneurs and supported by key players of the startup ecosystem,
who share a belief in Hungary's potential as a regional hub and want to join forces to fuel its growth.
https://www.startuphungary.io/

Oktogon Ventures

High growth technology startups from CEE. We leverage our local background, operational expertise and global network to help CEE startups realize their fullest potential. 
Our Scope in Hungary, Slovakia, Czech Republic, Poland, Croatia, Romania, Slovenia, Bulgaria: 
- Founding team and core technology exist and have ‘zero to one’ potential
- Product has global appeal from day one
Early stage
- Capable of achieving extraordinary growth
- Focus on technology-heavy plays

General Partner

Bridge Budapest

We catalyze building the community of long-term thinking and value-based business players in Hungrary.
Bridge Budapest is a group of Hungarian entrepreneurs who work to improve products and create jobs via globally used products and rapidly scaling businesses. We believe that we can contribute positively by sharing stories of Hungarian entrepreneurships.

Shine Budapest

Personal branding, marketing strategy, communication planning, PR.

Co-Founder

DIMENZIÓ Biztosító (Insurance)

Leading the marketing department: strategy and implementation.

Head Of Marketing

Presenter and editor-in-chief of the TV program (lifestyle magazine).

2testŐr

tv2 and RTL Klub

Experience in shows, reports and games, in almost every TV genres.

reporter, presenter, editor in chief, producer

riporter

I have a number of different qualifications. With an educational background in television studies (PhD in Liberal Arts), visual and cultural anthropology, and international relations, I have produced television programs, run a communications agency, and worked in marketing.  The usefulness of diverse experience, noting that many other people in the startup community started as philosophers, psychologists, engineers, or artists. An ability to use different skills and identities in different projects is, in my opinion, increasingly valuable, not only in entrepreneurial or professional activities, but also in tackling the social challenges of our age.  

I believe that entrepreneurial think and empowerment can change systems including societies. I am an idealist so I think the links between environment, human and sustainable security and development/innovations can be based on responsibility and knowledge. So of course education is one of the possibilites to expand but I am also convienced that responsible leaders are catalizing the process, so educating them is also a key element.

I am a pragmatic idealist, believing in empowerment, knowledge transfer and has the experience how young, innovative leaders can catalyze changes in society.


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Zsuzsa Kecsmar

Veronika Pistyur

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