Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


**


THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

Infinityn International

We amplify Scale-ups and Global Enterprise Revenue Growth using a new mix of "Account-Based" & Agile methods.
 
We unlock your potential through our Account-Based Experience (ABX) Professional Services:
the framework that keeps B2B growth organizations relevant and on target.
It blends human talent with the best sales & marketing technology to spark lead-to-account transformation.

Our Professional Service portfolio covers the following Account-Based areas:
Intelligence, - Marketing (#ABM), - Sales Development, Sales, Customer Success and Revenue Operations.

Technologies: Demandbase and its technology partner ecosystem.

Founder | CEO | ABM/ABX Services | Demandbase CoE

IVSZ - IT Association of Hungary

IVSZ helps its members to reach new markets abroad with their products, software and IT services.

Export Working Group Leader

T-Systems Hungary Ltd.

Responsible for dynamic international business expansion of T-Systems Hungary:

Being a member of the Deutsche Telekom Group, T-Systems Hungary is present with its range of services and products on the markets of many Central-East European states and numerous countries worldwide through global, local and our strategic Hungarians partners, cooperation agreements, and subsidiaries. We are also actively contributing to the success of DT internal transformation program. 

Focus areas of our international business activities:
-	DT transformation:  various development projects for example HR Inquiry management solution, voice-video collaboration platform as a service , PanIP program
-	Data center outsourcing /Cloud Computing services (recent win with OTE: Coca-Cola HBC DC outsourcing deal for 28 countries, 40M+ Euro TCV deal for DT); PanIP DT EU DC in Budapest
- Team of the Year Award in 2015 by Telekom Hungary for Coca-Cola HBC account team
-	Vertical solutions for example for  Health Care, Governmental, Telco,Financial, Transportation industries
-	Horizontal solutions: Cloud solutions, Contact Center development, financial reporting (IFRS), Smart City, Big Data, M2M, IoT, Security, Connected Cars etc: Location Based Big Data Solutions for DT Group.
-	Regionall partnerships with Cisco, Avaya, Interactive Intelligence, ServiceNow, SAS, Oracle, Hadoop distr., Canonical, SAP, Thesis ERP (SAP Business One Program for 11 SEE countries), 
As One DT Ambassador I co-lead our DT EU integration activities.

Branch Director of International Sales

Hewlett-Packard

• Expanded my role within HP Software to include Cloud Software Sales Manager position in 2011. Focused on management solution selling for Cloud and Converged Infrastructure. Developed CEE Entry to Cloud Program.
• As part of cross-business unit cloud team (infrastructure, services, channel) successfully contribute to the extraordinary growth of HP Enterprise cloud business.

CEE Cloud/Solution Sales Manager, HP Software

• Accountable for strategic business development of IT Operations portfolio (Business Service Management, Service and Portfolio Management, Cloud and Automation - in CEE region (including Russia and CIS countries) and lead cross business unit virtual team, initiate, coordinate cross-portfolio business activities, programs.Measured on HP SW license performance and on pipeline health at CEE level.
• Successfully built a „bridge” between CEE region and WW  product management, EMEA business development teams to develop existing and gain new customers for HP Software.
• Co-invented and drove “CEE BIG BET” program to increase HP Software share of wallet in key target accounts. Driving and further developing account planning, pipeline development, big deal processes, deal shaping and pipeline health check sessions, business value selling and local sales coaching. Driving Salesforce.com adoption through account planning and opportunity planning in CEE software sales community.
• Supporting WW, EMEA initiatives, programs and events, customizing them for the CEE region and executing them.

CEE Solution Sales Manager, HP Software

• Delivered 15X growth with my team in revenue during this peiod and managed 40+ people.  Managed virtual teams beyond the Software organization, including professional service organization.
• Achieved very strong market leader position,developed strong, loyal partner ecosystem (distributors, resellers and system integrators) parallel to own strong professional service organization.
• Established strategic C-level connections with key customers and partners, managed with my team high quality projects in various industry segments (IT-Business Leadership Award for MKB Bank project in 2009).

Software Country Manager, Hungary

• Managed the largest telecom service providers, sold them several large value-added projects as sales account manager in HP Enterprise group.
• Played a significant role in the market entry of the new mobile operator in Hungary as the sole IT supplier of their start-up phase.
• Sold the first HP Superdome in Hungary.

Telecom Account Manager, Hungary

ICON Computing Ltd. (KFKI Group)

• Drove sales in the western part of Hungary. Represented the full KFKI Group portfolio.

Territory Sales Representative, West Hungary

Eötvös Loránd University

Computer System Administrator

CEO | Pioneering Enterprise Growth | Agile ABG

As the founder and CEO of Infinity International, I have been leading a team of international B2B growth experts for over seven years, delivering agile account-based growth (Agile ABG) services to scale-ups and enterprise clients across various global sectors.

My mission is to amplify companies’ B2B revenue growth using a new mix of account-based and agile methods, blending human talent with the best revenue technologies. As a certified strategic partner of Demandbase, we leverage #AI, big data, machine learning, and digital intent data to spark Lead-to-Account Transformation.

We offer Account-Based Marketing (#ABM) and Account-Based Experience (#ABX) professional services, including Demandbase implementation and operation.

Our culture is driven by peak performance and happiness, and our results have earned us multiple awards and recognition, such as the Financial Times 1000, the IAOP Global Outsourcing 100, and the B2B Innovators Award.

taplio

The Battle

Zsuzsa Kecsmar

Robert Bukits

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?