Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

HANA Product Support Engineer

HANA Product Support Associate

IT Services Hungary Kft.

- coordinate the daily processes, distribute the functions and cover the continuity of business.
- help and support the co-workers, monitor the effectiveness of daily job, have the newly imported work covered.
- being SPOC for various roles, taking part in conference calls and discussions about system-related changes.
- represent the general management at some point.
- communicate the responsibilities, as well as outline the exact demands and clearly determining the shift activities.

Mainframe Administrator - Shift leader

- 1st and 2nd level Mainframe support for several customers (BMW, Audi, VW, Alcatel, UIT, Klingel etc.), including recovery activities in production environment, for instance disaster recovery. 
- perform IPLs, full system-shutdown and refresh.
- implement mostly weekend-changes (IPLs, start-stop of system-tasks, modification of Workstation status, etc.), monitor and execute change-requests according to the actual Change Control Process.
- handle user-requests through various ticketing tools.
- Production batch-monitoring: scheduling jobs, analyse job abends, fix batch issues and modification of scheduled applications.
- during operation the following tools, programms are used essentially: CA OPS, AF/OPER, JES2, EJES, Beta92, OPC, AJM, AJM/S, HSM, Tivoli Netcool, HMC, etc.
- multilingual customer service (german and english), keep the contact with customers on daily basis, follow escalation-processes if required. 
- fulfill the moderator role at conf. calls, telcos, in order to discuss and coordinate the steps for weekend-changes.
-shiftwork in 12 hours cover.

Mainframe Administrator

Citi

- check and coordinate users’ profiles on numerous web-based applications, as well as on Mainframe systems, provide technical support in Encryption related issues.
- participate in severity- and conference-calls in case of troubleshoot; escalate the issue to higher level if it is required and involve the most relevant Team or Teams for resolution.
- create, modify and delete user profiles in various systems based on properly authorized request
systems/forms, or QA's instructions.
- reset passwords, create and modify user profiles based on the received requests.
- provide customer service regarding the supported systems and applications via phone, mail and
virtual ticketing systems.
- provide Encryption-support (CitiSFT, Entrust ad Verisign), create certificate for secured channels,
change the ID ownership according to a valid form and keep procedures up to date.
- keep contact with internal parties, sometimes with external Teams in order to find the best solution.
- work in a 24/7 scheduled Team.

GIDA IT Helpdesk Analyst (Global ID Administration Communication and Process)

TV2 - TV2 Média Csoport Kft.

- edit and update the news to the teletext page of TV2.
- provide the most important information and entertaining news from internal and external areas, even around the world.
- check and collect news from foreign webpages (BBC, Reuters, CNN, Spiegel, etc...)
- manage the translation of certain news from english to hungarian, from german to hungarian.
- manage the cut-process of report-stuff.

Editor-Reporter Intern

Experienced Administrator with a demonstrated history of working in the information technology and services industry. Skilled in IT Service Management, Management, Teamwork, Leadership, and Team Management. Strong information technology professional with a Master’s Degree focused in Political Science and Government from University of Szeged.

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Zsuzsa Kecsmar

Renátó Metál

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