Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


**


THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

BOUSSIAS

Editor @σελφ σέρβις

•Producing compelling content for various marketing channels, including websites, BOUSSIAS daily newsletters, social media and email campaigns to promote conference content and increase audience participation
•Implementing comprehensive content strategies for conferences, ensuring alignment with marketing objectives
•Conducting extensive research to identify trending topics and emerging industry themes to create engaging conference content and enhance attendee experience. 
•Collaborating with cross-functional teams, including marketing, sales, sponsorships and event management, to gather insights and understand target audience preferences 
•Coordinating with industry experts, thought leaders and keynote speakers to curate impactful and relevant content for conferences 
•Overseeing the content submission and review process, ensuring adherence to deadlines and maintaining a high standard of quality
•Conducting speaker briefings to ensure seamless delivery of sessions and optimize audience experience

Conference Content Producer 

LALISTA Digital Agency

•Building and maintaining strong relationships with clients
•Understanding client needs and objectives, and providing personalized solutions to meet their requirements
•Conducting regular check-ins and proactive communication with clients to assess satisfaction and address any concerns
•Handling client inquiries, requests, and issues in a timely and professional manner
•Collaborating with internal teams to coordinate client requests and ensure prompt resolution
•Identifying opportunities to upsell or cross-sell additional products or services to clients.

Client Service Professional

Stratcom Athens

•Writing and editing compelling press releases, media pitches, and other PR materials tailored to client needs
•Conducting thorough research to understand client industries, target audiences, and competitors
•Monitoring media coverage and industry trends to identify opportunities for client exposure and thought leadership

Communications Account Manager

Created content for digital media, translated websites from Greek into English ,liaised with clients, identified fresh and interesting angles for blogs and website posts, worked with creative teams to ensure that the visual elements of the webpage complemented the scripts/posts/texts.

Content Creator 

Μητροπολιτικό Κολλέγιο

Taught Media and PR modules (Introduction to Journalism, Specialism Journalism, Ethical issues in Journalism, Comparing Media Systems, Independent Research Project, Information Management on Digital Platforms, Media and Popular Culture, Broadcast Journalism,  Academic Writing, Press and PR)

Media Lecturer

NEWSPEEKS COMMUNITY INTEREST COMPANY

Newspeeks is a community interest company focusing on media literacy in the UK and abroad. It is affiliated with the Centre for Investigative Journalism

Senior Journalist - Newspeeks 

Bournemouth University

Taught PR and Media modules (PR Skillset and Media Management)

Lecturer 

University of Westminster

Taught Media and Journalism modules (Media and Society, Media Transformations, News and Public Opinion, Sociology of News)

Lecturer

Kathimerini 

Stories of national and international interest, interviewing and reporting

Journalist 

Journalism and Communications

Experienced journalist and communications professional with a passion for storytelling and connecting with diverse audiences. Proven track record of crafting compelling narratives and delivering impactful messages across various media platforms. Skilled in conducting in-depth research, interviewing, and synthesizing information to produce high-quality content. Adept at managing multiple projects simultaneously, meeting tight deadlines, and collaborating effectively with cross-functional teams.

taplio

The Battle

Zsuzsa Kecsmar

Natassa Siniori

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?