Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

Radicle Loyalty

Your customers are people first. A radicle is a root of a plant that grows in the soil. Similarly, Radicle Loyalty helps you find the root of the issue within your data and use this insight to nurture meaningful long-term relationships with your customers that adds value to their lives, leads to loyalty, and drives results for your business.
Based on your data, we personalize your communications to ensure a relevant, authentic, and radically personal dialogue with your customers to deliver on your key metrics.
Today’s customers expect brands to recognize and anticipate their wants and needs and deliver value for the data they have shared.  

For mid-size companies, we provide: 

➡️ A free personalization assessment tool
➡️ Personalization Training
➡️ Custom Personalized Communication Programs
➡️ Loyalty Program Design or Redesign

Principal and Consultant

The Bay

Divisional Vice President, Customer Marketing

Loblaw Companies Limited

Provided insights to a divisional business team to uncover customer behaviour during COVID,
used to drive business strategy to address market share opportunities for the largest grocery division in Canada and most complex business unit in the company.
Optimized $150M+ loyalty budget to deliver on business objectives, through innovative personalized and mass offers.
Led the internal client team to leverage loyalty as a strategic tool to drive specific customer
outcomes and test innovative concepts, including the first of its kind promotions.
Collaborated cross-functionally to launch successful activation programs that drove sales efficiently, defended against market entrants and competitors, and drove digital engagement.
Overhauled the team to build a high-performing and collaborative team with a positive
working environment during the pandemic time.

Senior Director, Loyalty and Consumer Insights

RELATION1

Exceeded revenue targets by 17% by helping clients realize a vision of personalized marketing and improved data-driven decision making. 
Led and recruited the Toronto team of consulting directors and senior directors, responsible for over $2.5M in revenue
Leveraged Salesforce Sales Cloud CRM, Jeera, PowerBI and a proprietary customer data lake, data management and data visualization program called R1.AI
Published multiple thought leadership articles to drive new business, one of which was featured on the cover of the Direct Marketing magazine for December 2018.

Associate Vice President, Consulting Services and Customer Success

Sears Canada

•	Overhauled email marketing strategy, improving effectiveness by 76% and making email the number 1 revenue-driving channel for eCommerce
•	Doubled the size of the CRM database, implementing new and innovating acquisition channels and strategies
•	Leveraged customer data to turn mass emails into relevant and highly personalized customer communications
•	Built and managed a team of 11 direct and indirect reports

Divisional Vice President, CRM and Loyalty

Bond Brand Loyalty - A Maritz Company

•	Designed new and revamped existing loyalty strategies and value propositions for Fortune 500 retail clients, supporting Bond’s revenue goals and earning high satisfaction ratings from clients 
•	Created thought leadership content to drive new business leads, garnering on average 500 views per post
•	Developed and launched a new product for the Consulting practice to drive incremental revenue

Loyalty Consulting Director

LoyaltyOne

•	Led 20 global research and data analytics studies to publish 30 articles and 15 whitepapers and educate internal associates about loyalty practices, including loyalty models, social media use in loyalty and global loyalty models and fundamentals
•	Created a corporate and market intelligence team to glean trends, global best practices and determine opportunities and threats to LoyaltyOne’s business model, compared to current capabilities
•	Taught a 2-day Loyalty Strategy course at the Direct Marketing Association workshop in Chicago
•	Created and led a cohesive team of 5 direct and indirect reports, including a people manager

Associate Director, Research & Development

•	Delivered 8% YOY revenue growth while acting as a senior relationship manager to Bank of Montreal, LoyaltyOne’s largest International client 
•	Drove significant results for the client: acquisition 46-98% over target, 2-7.5% average annual spend increase per card
•	Created, recommended and led a team to execute marketing campaigns to close a revenue gap of $100K 
•	Inspired and led a team of 5 direct reports to deliver on business objectives

Client Marketing Lead, Associate Director

The Home Depot

•	Single-handedly revitalized and managed a national proprietary loyalty program, ensuring appropriate reporting and financial objectives and utilizing data-driven insights to develop marketing communications
•	Led a Request-for-Proposal (RFP) process to ensure loyalty vendor fit with corporate objectives and championed a technological and customer service transition to the new vendor
•	Developed an innovative and strategic marketing plan that challenged traditional thinking and to drive top and bottom line growth, while delivering on customer needs

Marketing Manager, Professional & Installation Services

American Express

•	Led a cross-functional international team to improve key metrics in new customer onboarding, focusing on customer experience at all touchpoints and creating a comprehensive marketing communications program
•	Spearheaded an action team to review the end-to-end acquisition process to improve approval rates

Marketing Manager, Cardmember Onboarding

•   Leveraged analytics to develop credit card portfolio management strategies, including cardmember segmentation, pricing changes and portfolio migration
•   Consulted international markets to improve profitability and led technological implementation projects
•   Led the development of a new segmented communications and servicing strategy in Mexico, incorporating lessons learned in other markets and local market customization

Marketing Manager, International Lending Portfolio Management

•   Managed the online and inbound telemarketing acquisition channels for 12 credit cards across 6 different acquisition channels, optimizing performance and testing new channels 
•   Identified opportunities and led the team to transform the “Customer Experience” throughout the website. Improved targeted communication, navigation and page design, thereby increasing the average monthly online cards acquired volume by 39%
•   Created  and executed against a strategic annual plan, which revitalized the poorly performing online channel, exceeding card targets by 27% within a business cycle
•   Led and successfully finalized a 5-month negotiation with a vendor to ensure cost-effective card acquisition, creating a new channel for Amex in Canada
•   Designed and championed a best-in-class online application solution that allows a segmented approach in a previously untargeted channel; led a cross-functional implementation team
•   Recruited, led and developed 2 Assistant Managers

Marketing Manager, Online Acquisition

•  Managed the Charge Card portfolio to align premium card benefits with cardmember needs and monitored profitability of the portfolio  
•  Launched a major Platinum card benefit program that reduced card attrition by 7%; managed all associated call centre training, logistics and direct mail marketing communications
•  Renegotiated six cruise line vendor contracts to ensure continuity of Platinum card benefits
•  Launched a national direct mail contest to announce a new International Airline Program partner, which exceeded the revenue goal by 400%

Assistant Marketing Manager, Credit Card Loyalty

•   Delivered a 10% increase in card acceptance among new merchants by launching an integrated communication strategy, involving outbound telemarketing, in-person visits and direct mail channels.  Negotiated and launched an outbound welcome call program through four external acquisition channels, generating an increase in revenue of 59% among new merchants
•   Developed and communicated strategic recommendations to focus merchant acquisition on profitable prospects based on comprehensive research and analysis
•   Created a model to identify potential attritors, executed a campaign to contact these merchants, thereby increasing charge volume by 113%

Assistant Marketing Manager, Small Business Merchant Loyalty

We, as marketers, are not delivering on customer expectations of personalization! 😮

Today’s customers know how much data we collect, expect brands to recognize and anticipate their wants and needs, and deliver value for the data they share.  

33% of consumers abandon 👋 a brand that lacks personalization. 

Are you losing your customers 💵 💵💵due to lack of relevance?

I help companies increase the relevance of their marketing communications and design loyalty programs.  Why?  👉 To boost ROI up to 200%!

Are you losing customers or market share? Have transaction frequency or basket size declined?  Is your loyalty program outdated?

Let’s Connect!
Email: lgrimberg@radicleloyalty.com
Website: radicleloyalty.com

For mid-size companies, I provide: 

➡️ A free personalization assessment tool
➡️ Personalization Training
➡️ Custom Personalized Communication Programs
➡️ Loyalty Program Design or Redesign

About Lia👇

My Areas of Expertise:
🪢Loyalty strategy design and launch
🪢Lifecycle communication strategy and planning
🪢Loyalty promotional planning
🪢CRM and email strategy
🪢One-to-one communications

My 20+ years of Experience comes from some of Canada's loyalty program leaders:
✅  Hudson’s Bay Rewards at The Bay
✅  PC Optimum at Loblaws
✅  AIR MILES at LoyaltyOne
✅  ContractorPlus (new name ProXtra) at The Home Depot Canada
✅  Membership Rewards at American Express Canada

I am a mom, a wife, a sister, a daughter, a friend, and a mentor.  I am here to challenge the status quo and help you grow.  I am relentless, fearless, hard working, and I am just getting started.

ℂ𝕙𝕖𝕔𝕜 𝕠𝕦𝕥 𝕨𝕙𝕒𝕥 𝕞𝕪 𝕔𝕝𝕚𝕖𝕟𝕥𝕤 𝕙𝕒𝕧𝕖 𝕥𝕠 𝕤𝕒𝕪👇

💎 Lia has been an amazing consultant for us at Sagarmatha. She has been instrumental in helping us understand the Canadian loyalty landscape and has in-depth knowledge, experience, and creativity to build new products in the white space she has uncovered. She understands and anticipates our needs, goes above and beyond, and has a wealth of connections in the industry that she leverages to build a business. I would strongly recommend Lia as a loyalty and personalization consultant for your business.

💎Lia is an extremely knowledgeable and skilled loyalty marketing professional. She is one of the most productive people I have worked with, generating thorough and high-quality content very efficiently. Lia also provided Ascendant and our clients with strong strategic guidance and support. I highly recommend Lia as a loyalty marketing consultant.


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The Battle

Zsuzsa Kecsmar

Lia Grimberg, CLMP™, MBA

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