Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

House of Colour® UK

Working closely with the board, my remit is focused on providing strategic guidance and expertise in the wider fashion and beauty sector. 

During this exciting growth period, I provide help and focus on brand positioning, assist in monitoring performance, and highlight risks, opportunities and solutions to ensure the company's long-term success both in the UK and USA.  

Additionally, I was commissioned to research and write a report on AI - Threats and Opportunities in the Fashion and Beauty sector, which included in-depth interviews with stakeholders, retail, tech and human interaction experts.

Non Executive Director

Grain Sustainability

Sustainable strategy consultant. Working within the Grain team of experts using ESG, B Corp and GRI frameworks to provide clients with analysis and in-depth reports such as materiality assessments, benchmarking, market insights, carbon footprint and emission reports, and a full sustainable strategy for clients. 

My responsibilities include conducting stakeholder interviews, market research and competitor analysis. Working with the team to identify opportunities for improvements across the business. Formulate, write and deliver reports and provide input into the strategy to client net zero goals.

I have also provided targeted expertise and insights on sustainable innovations and initiatives, certifications and audits in the fashion, lifestyle and retail sectors for Grain’s upcoming sector-specific resources section of the website.

Sustainability Consultant

Yulan Sustainability

Ten years of experience working with purpose-driven product-led businesses in the fashion and lifestyle sector. Working with the leadership team to provide insights on frameworks, technologies, platforms and communities that hold the key to helping them benchmark, set goals improve their ESG accountability and ALIGN their sustainability goals with their brand mission.

Sustainability Stategist

Yulan Creative

We are an award winning fashion brand consultancy specialising in working with established and up and coming brands that are funded and ready to move their business to a new level.
We do this by helping businesses ALIGN their core brand message with unique and exceptional product. We grow business by providing Clarity, Strategy, Fashion Design Expertise, and Creative Resources alongside financial and planning support. We have worked with a wide range of clients from international fashion companies such as Giorgio Armani and Missoni to fast growth online fashion and lifestyle UK based companies such as The White Company and ME+EM.

 www.yulancreative.com

Creative Strategist and Founder

The Fashion Switch - The New Rules of the Fashion Business
 “This is a great read. Joanne has written an indispensable bible, a must-read for all designers, whether starting out or years into the game. A unique insight into how the fashion industry works and how to navigate your way through it most effectively.”

Tamsin Blanchard is a freelance writer and editor particularly known for her work on sustainability and ecological issues in fashion.

Author of The Fashion Switch

A keen observer of the interior, lifestyle, and fashion businesses I became a writer,  publishing a book The Fashion Switch. The launch of the book and my ALIGN framework and methodology was followed by a series of interviews, guest lectures and live webinars with other industry expert guests on purpose-driven business,  innovation and sustainability.


Guest Talks 

○ University of East London - March 2016
○ London College of Contemporary Arts - Dec 2016
○ Kingston University- Dec 2016
○ Edinburgh College of Art- Jan 2017
○ Winchester University- March 2017
○ TOG The Office Group - June 2017
○ Fashion Tech Berlin- July 2017
○ V&A Museum March 2017 /Nov 2017/Nov 2018/Feb 2019
○ PURE London Olympia Jan 2018
○ De Montfort University - Dec 2018/Dec 2019
○ Syracuse University- Oct 2018/Oct 2019/Feb 2020
○ Istituto Marangoni - Feb 2018/Feb 2019
○ Retail Fest Olympia - July 2019/Sept 2019
○ 24Ore Business School Milan - Feb 2020
○ BBC Newschannel Live Interview - Jan 2020

The Fashion Switch Live Webinars 2020

○ Sustainability- The Catalyst of Change with guest panelists Marina Spadafora, Daniela Angelli    and Craig Crawford 
○ The change to Visual Identity and Brand Image with guest  fashion editor Daniela Angelli 
○ Fashion  Innovation and Sustainability with guest Alessia Gotti
○ Understanding Sustainable Fabrics with guest Alessia Gotti
○ The Luxury Fashion Restructure 
○ The Art of Brand Story Telling 
○ The change in Consumer Behavior
 ○ How to Build a Better Fashion Business 
○ The Power of Authenticity in uncertain times 


Guest Webinars

○ The Fashion Network Webinar 2020 “Clearing Luxury Fashion" 
Hosted the live webinar  The challenges of “Clearing Luxury Fashion"  as part of their series of online events with guest panelists Helen Riley from eBay and retail expert Daniel Culter

○ A Small World Webinar 2020 “The big luxury fashion restructure”
Delivered a guest webinar on the pandemic, the catalyst for change and “The big luxury fashion restructure”

Public Speaker

Sovereignty Company Inc

Joined the panel of experienced fashion business mentors working with the founders of sustainable BIPOC brands in the Sovereignty Sustainable Fashion CEO Accelerator.

Fashion Business Mentor

Regular columnist commissioned to write on the impact of digital on the fashion business from a creative and sustainable standpoint. Provoking discussions around the dramatic changes, challenges and opportunities arising in the digital era of fashion.

Columnist

Leeds Beckett University

Voluntary mentor as part of the Women in Leadership programme aimed at strengthening leadership skills and developing career potential.

Student Mentor

ENERGY CREATIVITY SUSTAINABILITY

I am the founder of Yulan Creative, an award-winning consultancy helping ethical,  purpose-driven businesses with their road map to a sustainable brand strategy. Over the past ten years, my focus has been the delivery of transformational strategic services. I work closely with owners and founders and leadership teams at the boardroom level providing clarity, market insights, team workshops and advice.

My extensive background in luxury design and product development that branched into direct to consumer brand creation has given my agency unique hands-on insight into product-based companies and the complexity of pivoting into a sustainable brand strategy. 

Indeed, a passion for materials is now firmly focused on the fast-paced development of sustainable fabrics, sourcing raw materials and solutions to reduce pollution and environmental impact. 

I work closely with clients advising on the many incredible innovations and sustainable incentives that are now available to them. Provide insights on technologies, platforms and communities that hold the key to helping them benchmark, set goals and improve their ESG accountability.

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A keen observer of the sustainability, interior, lifestyle, fashion business and the arts I write and publish regularly and have guest lectured at LCCA, Kingston University, and UEL, ECA at Fashion Tech Berlin, V&A museum, and appeared live on BBC Newsroomlive. My book on the impact of the digital revolution on the fashion business THE FASHION SWITCH was published by Rethink Press.

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