Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


**


THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

Omnichannel Institute

'Hello $FirstName' is the book that provides a common definition and model for understanding personalization. A model which works across different marketing disciplines and allows for greater clarity when the individual project is considered and when inspiration is sought for further improvements or for the next project.​

The model is called 'The Bowtie of Personalization' - shaped like a bow or a bowtie. But not a clip version, rather the type you tie yourself. It is just as difficult to succeed with personalization as it is to tie your own bowtie. You have the insights in one hand and the content in the other. And the result should be a beautiful bow / customer experience. A customer experience which is not only free from unnecessary friction, but which is directly pleasant, personal and memorable.

The book's second core model is the Pyramid of Personalization. The front end of the pyramid consists of three maturity levels of a possible scope for each marketing discipline that uses personalization. The back end of the pyramid consists of the organizational disciplines that must be managed to support the personalization journey.

Published in April 2023, available on Amazon and many other book stores.

Keynote Speaker and Author of 'Hello $FirstName' - Profiting from Personalization

'Make it all about me' is a book that focusses on Omnichannel Marketing and what it takes to make it profitable. The book has 'The Omnichannel Hexagon' as the main maturity model for gauging and assessing the organizational maturity of any company working with omnichannel marketing and customer centricity.

Author of 'Make it all about me!'

In 2015 - Wrote and published the book "Hvis det handler om mig, så køber" (Danish) about omnichannel marketing and how organizations could and should work with the subject. 

In 2019 - Completely rewrote the book in English with updated cases, knowledge and reframed the concept to encompass the struggles of global organizations and the use of AI. Brought co-author Colin Shearer onboard. Published on LID Publishing 20 June 2019.

Author of 'Hvis det handler om mig, så køber jeg!' (Danish)

Helping companies through the proces of adopting omnichannel and customer experience management. I believe digitalisation should be seen as a consolidated and anchored change process more than a series of independent digital projects. I help companies set the vision and define the roadmap. I help them anchor the change process and use the early successes to achieve a profound organizational change leading to significant competitive advantage.

Omnichannel Management Consultant and Founder

Agillic

Conceptualizing and promoting Agillic's view on Omnichannel Marketing and how companies work best to create results within the field. Driving strategy meetings and workshops with Clients and Partners and presenting keynotes on the topic. Working on a book about 'Profiting from Personalization' to help spread the gospel in the marketing community even further.

Chief Experience Officer and Thought leader

Managed the Customer Experience division of Agillic. Managed to reduce churn to below 1% through management of the Customer Success team and the Customer Support team. Our job was to provide clients with the best possible experience with the product. By showing them what value creation with Marketing Automation looks like, how to optimize campaigns, how to launch automated lifecycle communication and of course how to use Agillic for this purpose. Projects worth mentioning include designing the Customer Success Programme and our Elearning offering.

Chief Experience Officer

Agillic is a state of the art marketing automation software that works truly omnichannel. I work with strategic business development and partnerships internationally as well as providing input for our product development to meet customer and partner requirements.

Chief Strategy Officer

Lalatoys

Investor & Advisory Board Member

Woomio

Woomio is a software platform for influencer marketing. If you are working within marketing at an agency or a company Woomio gives you a unique opportunity to select relevant influencers, make deals on exposure and commissions and gives you a full overview of the results across platforms. If you are an influencer (blogger, instagrammer, youtuber, snapper etc.) Woomio gives you a unique opportunity to monetise your efforts effectively.

Advisory Board Member and Investor

Member of the Board of Directors

Danish eCommerce Awards (Danish Chamber of Commerce)

For several consecutive years I have been invited to attend the jury of Danish eCommerce Awards. Omnichannel has been my main category over the years. Other categories include - Best Mobile, Best Startup,  Best B2C.

Member of the Jury - Omnichannel

Magnetix A/S

Heading the strategy & insights department of Magnetix. Working across clients as strategic anchor building and implementing long-term digital strategies based upon market research, data mining and qualitative input. Projects include Omnichannel integration, eCommerce, digital lead generation, loyalty programs, value proposition design etc. Working for customers such as Tivoli, Klasselotteriet, Pfizer, OKQ8, Flügger, Fitness World, Nordisk Film Biografer. Heavily involved in new biz and doing external talks on omnichannel marketing.

Strategy Director

Managed my own client portfolio and client teams doing full service digital solutions such as eCommerce, Loyalty Programs, Websites focused on Lead generation and Lead Nurturing. Increasing Customer Lifetime Value over time. Experience from customers such as Flügger, Saxo Bank, Interflora, OKQ8, Codan, Nordisk Film Biografer.

Client Service Director

Creuna Danmark A/S

Driving the business with Key Accounts primarily within the industry and utility segments. Digitalising strategies, account planning, portfolio planning, contracting, framework agreements. In close collaboration with Solution Specialist, Marketing and partners.

Additionally driving the Sales Development forum. Focus on building competencies within the group of Account Managers thus raising the ability to engage in customer relationships driven by value creation on both sides.

Sales Manager, Industry and Utility

Working in our team of experienced business consultants providing companies the best service in regards to utilizing IT to support business and user needs in the best possible way. Primarily focussed on collaborative solutions, portals, knowledge management, document management, enterprise content management, business process management etc. Technologies in use are MOSS (Sharepoint 2007), Unified Communication, Metastorm, Sitecore and .NET in general.

Senior Consultant

Working with IT-supported collaboration. I.e. Intranets, Extranets, Knowledge Management, Énterprise Content Management, Document Management, technologies such as MS Sharepoint 2007 (MOSS 2007), SynkronVia, SiteCore.

PM / Consultant

Xafir A/S

Selling, designing and implementing HR-solutions for strategic competence management, performance management, talent management etc.

HR-System Consultant

Novida ApS

Manager

Systematic Software Engineering A/S

Usability Intern

Keynote Speaker and Author within Personalization and Omnichannel Marketing, CXO at Agillic, Board Member and Angel Investor

I work with Personalization and Omnichannel Marketing.

I'm a 3x author on these topics with 'Hello $Firstname' on the topic of personalization from 2023 and 'Make it all about me' from 2019 on the topic of omnichannel marketing.  

I often do talks and keynotes, facilitate workshops and participate in panels on these topics - e.g. at company gatherings, marketing kick-offs, marketing technology vendor conferences or industry events. Lately I've performed at the Martech World Forum in London, Digital Velocity by Tealium (also London), Elevate by Monetate (also London), Merkle Mornings (Stockholm, Oslo, Copenhagen) etc.

Check out:
Hello $Firstname: https://a.co/d/94bHNDK
Make it all about me: https://amazon.co.uk/Make-All-About-Leveraging-omnichannel/dp/191255514X/

I also work as Chief Experience Officer in the MarTech company Agillic, where I am responsible for developing and implementing thought leadership into our marketing and sales activities. 

I work primarily with large companies involved in personalization, omnichannel marketing, customer experience management, customer lifecycle / CRM projects. The goal is often to ensure the end user is faced with consistent, timed and relevant communications across channels - being it web, email, app, text, social - or even in-store.

Specialties: Omnichannel Marketing, Customer Experience Management, Big Data, Customer Relationship Management, Digital Strategy, Customer Lifecycle Management, Email Marketing, Presentation Skills

taplio

The Battle

Zsuzsa Kecsmar

Rasmus Houlind

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?