Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


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THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

Ditte Digital

Yearly and project based Marketing strategy and solution delivery for clients like: Bosch, MKB Consulting, Abris Consult, Markestic, Soulution, Létra Klub, Diracom and startup companies.

Provided digital marketing trainings to brands like: European Commission in Hungary, Hiventures, Bosch,Stihl, InDaHouse, Clair&Curtis and startup companies.

Digital Marketing Consultant & Trainer

Budapest Metropolitan University of Applied Sciences

Teaching online viral marketing and social media studies 
Member of the Final exam committee

Visiting Lecturer

Design Terminal

Mentor

Matyodesign

Created and implemented digital marketing strategy to Matyodesign, to boost online sales. Since the start of the cooperation we renewed the webshop, was able to increase the online sales volume by 15 times with strong and coherent execution of advertismenet, content marketing and social activities.

Digital Marketing Consultant

Bolt

Digital Marketing Partner

Kider App

Platform to connect kid program providers with parents. We empower providers to grow their business through Kider App.
 
Created and managed the company and the application to connect kid program providers with parents. Built up brand awareness and reached 1000+ downloads, 25 partners and generated some revenue before the pandemic.

Founder & CEO

Demium

Demium creates startups from scratch. I was supporting the teams with Digital Marketing Training and Mentoring during their incubation period.

Mentor 

BARE International

Strategic consultations and trainings to maintain the marketing activities and increase sales.

Marketing Strategy Advisor

BARE International set the industry standard as the largest independent provider of customer experience research, data, and analytics for companies worldwide.

Responsible for defining and implementing Marketing Strategy  to build up awareness of Bare within the European market . Reaching out new companies to improve their business with Customer Experience Research, also engaging people to be part of our fieldwork programs.

Europe Marketing Director

Microsoft

•	Creating and implementing digital strategy for B2B and B2C segments 
•	Supporting CCG, SMB, EPG, EDU and DX teams to achieve their business targets via online channels 
•	Managing online marketing and webcontent agencies
•	Educating internal and external partners to use digital assests in an effective way
•	Establish strog connection within CEE to share and learn best practices

Digital Marketing Lead

OTP Bank

•	Building up Digital Sales organisation 
•	Creating and implementing online sales funnel tracking and reports 
•	Set KPIs to closely monitor digital acquisition effectiveness
•	Digital campaign planning and implementation
•	Operational management of Call Center team
•	Integrated sales management with Telesales channel
•	Evangelisation of digital mindset within the organisation

Digital Acquisition Director

Energetic professional with a strong business focus, leadership expertise, and a systematic approach. Passionate about new trends, innovation, and education – empowering and motivating individuals to achieve their best.

“Leading is my lifestyle, not a role. Digital is my path, not the goal.”

Core Competencies:
✅ Digital Strategy: Planning & executing impactful digital initiatives.
✅ Leadership & Motivation: Building and inspiring high-performing teams.
✅ Education & Training: Managing learning programs and fostering growth.
✅ Data-Driven Decision Making: Turning insights into actionable results.

I’m committed to bridging the gap between digital transformation and human empowerment, delivering innovative solutions that drive growth and change.

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