Zsuzsa Kecsmar

Antavo AI Loyalty Cloud

What is the future of loyalty programs? How can we help to create the best loyalty programs out there? I am responsible for the growth of our company, and you will find me supporting our partners, customers, prospects, and speaking on events and holding educational sessions.

Co-founder, Chief Strategy Officer

Being in the board of Antavo is important to me, as boards are the highest level decision making bodies for companies. Strategic stuff happens here, and it's great fun to work together with our investors and stakeholders.

Board Member

Antavo provides a SaaS platform to run loyalty programs. We are working together with amazing partners - loyalty consultants, agencies, system integrators, digital transformation consultants - to help brands, retailers and enterprises reach their goals. 

I lead our partner efforts till I hired the best partner lead!

Co-founder, Head of Partnerships

I helped Antavo's client base with a team of account managers and tech project managers, navigating first the uncertainty of the pandemic and then the skyrocketing demand we had from clients. These amazing brands and retailers were running ahead with digital transformation to keep their customers engaged, and we couldn't have been happier working with them.

Co-founder, Chief Customer Officer

From our original product we pivoted and relaunched Antavo, as a loyalty management platform for retailers. We grew our customer profile and started to work with companies like Luisaviaroma, Pepsico or Benetton.

Co-founder, Chief Marketing Officer

Forbes Business Council

Sharing insights on customer loyalty and technology with Forbes Business Council.

Official Member

Seedcamp

Empowering the next generation of game-changing companies and shaping the future of technology.

Private Investor

Antavo Promotions for Retail

We launched Antavo as a SaaS in martech, targeting small businesses with a great solution for running contests and sweepstakes. Since the very beginning, I had the responsibility of promoting our solutions, establishing and developing a comprehensive marketing system for lead generation, engagement, and customer development. At peak Antavo was used by 30.000 marketers globally.

Co-Founder, CMO

Various radio stations

Edited multiple FM radio shows on culture, society, and entertainment, occasionally hosting morning and weekend programs. As a radio producer, I received the prestigious Young Journalist Award in Hungary in 2009, presented by the European Commission.

Radio Producer, Broadcaster

I am all in for customer loyalty. This is what the last decade of my entrepreneurial journey was about.

Remember the old-school spend-a-dollar-earn-a-point loyalty programs?

Or the ones that only work in the store, or online but not at both places?

Or the ones that never change because it's a pain to develop them? 

We are here to change that.

Antavo's powerful platform helps you create loyalty programs that really match your brand - reward when customers work out, recycle or refer friends. We can serve brands too, who do not sell directly to their customers. We do coalition loyalty programs, and b2b2c. We go really, really deep in the tech of loyalty programs.

I am Co-founder and Chief Strategy Officer of Antavo. It's loyalty cloud, that helps global brands like KFC, BMW, and Kathmandu to run next-gen loyalty programs.

I am a former journalist who won the European Young Journalist Award from the European Commission, and a recognized female founder in tech by Forbes. 

We are an amazing team of 100 people working remotely all over the world. I love working from home, with my husband who is my co-founder, and also I quite enjoy business travel these days. I am a mother of 3 daughters. And I restarted ballet as an adult! It's great fun.


**


THE WAYS I CAN HELP YOU:


- I can help you be better at your job in customer loyalty and marketing. Follow me for loyalty info. We publish THE report for loyalty programs for years. Here is the latest edition: https://eu1.hubs.ly/H073g3k0

- We can help you with innovative tech for loyalty programs: https://antavo.com/

- I can speak on your next event related to marketing, customer retention, loyalty, or loyalty programs. DM me!

- I can help you think about your loyalty program revamp or replatform, or if you are considering launching a new program. Book a 15 mins slot in my calendar (through the button under my profile).

Looking forward to connecting with you!

Growth Magazin - Magyarország

As CEO of Growth Magazine, I lead our mission to delve into the pulsating heart of the startup world, spotlighting the mavericks and innovations driving our future. My role revolves around steering our company through the ever-evolving landscape of technology and entrepreneurship, ensuring that our magazine remains at the forefront of the industry.

My commitment to the startup ecosystem is deeply personal and professional. I am dedicated to not just reporting on the latest trends, but actively contributing to the dialogue that shapes these trends. By fostering relationships with startup founders, investors, and thought leaders, I work to create a platform that not only informs but also inspires and facilitates growth.

Leadership in this dynamic environment means being more than a decision-maker; it involves being a curator of ideas and a facilitator of industry connections. Each day, I focus on ensuring that our content is both visionary and valuable, helping our readers navigate the complexities of launching and scaling innovative businesses. At Growth Magazine, we are not just observers of the startup revolution; we are participants, advocates, and champions of the entrepreneurial spirit that drives progress.

Chief Executive Officer

Editor in Chief

Eszerződés.hu

Angel Investor

Lisn.hu

LISN started as an audio marketing-based startup, but we failed. If you fail, fail forward!  
 
We ran so many unsuccessful experiments but one of them was significantly interesting. And then we decide to pivot, called: Growth Magazine

Co-Founder

ITEGRATION

I have built up the largest Magento Development Team from scratch in Hungary within only 7 months. 
- Recruiting top talents
- Finding the space for the whole team (Thanks for Gattyán office)
- Establishing the Company Culture, the focusing people values and the communication's attitude
- Stabilizing the team cohesion
- Adapting the best workflows for the team
- Integrating tools into the company for helping the team to do, what they should do (JIRA, Service Desk, Portfolio, Bitbucket, Slack, Confluence, G-Suite, etc.)
- Adapting the Remote Working approach, and moving the motivation level up.

The team is fully autonomous, well motivated and has a good system to serv their clients as high quality as it's possible. I am done :)

Head Of Operations - Consultant

AionHill

Product Owner

Laptopszalon

I have had an opportunity to developing and supporting Laptopszalon from the beginning to 2017 when it's reached the 2.4 billions company with more than 60 person. 

Responsibilities

- Work closely with IT, Sales, Marketing and CEO in order to identify, recommend, develop and implement solutions for the business needs
- Lead the department operational planning - translate company strategy to actions for the department
- planning and managing Disaster recovery plan (DRP) with IT and increasing SLA up to 99.9%
- Focusing customer needs with Data driven development and fast delivery team
- People management - personal goal setting, motivation, people development, succession planning and recruitment
- Planning IT delivery releases, resources and coordination of development activities
Directing and supporting release plan realization and supervising delivery and evaluation of results
- Provide technical leadership to sales and marketing.
- Developing controlling system for data driven marketing and sales strategy
- Finding new technologies, tools and systems to supporting the company growth 
- Increasing SEO values with Technical and on-site SEO

Head of Development & Growth

Polisys Ltd.

- Supervise the development workflow and projects, advising project managers
- Project and traffic planning, process optimization
- Management-level communication with domestic and international clients
- Support decision making by creating reports
- Manage cash flow projection, administrative and legal processes
- Create policies and strategic level documents in the fields of Human Resource, Sales and development workflow
- Hiring, coaching and mentoring new talents
- Negoitating 

Success
- planning and communicating company vision and long term strategy with action plans
- Integrating and customizing Atlassian's products (JIRA, Confluence, Portfolio) 
- Adapting Agile methodologie - Full Scrum 
- Increasing the motivation level of the development team
- Successfully adapting "home office" program,

Chief Operating Officer

As CEO of the Company behind Growth Magazine, I lead our mission to delve into the pulsating heart of the startup world, spotlighting the mavericks and innovations driving our future. My role revolves around steering our company through the ever-evolving landscape of technology and entrepreneurship, ensuring that our magazine remains at the forefront of the industry.

My commitment to the startup ecosystem is deeply personal and professional. I am dedicated to not just reporting on the latest trends, but actively contributing to the dialogue that shapes these trends. By fostering relationships with startup founders, investors, and thought leaders, I work to create a platform that not only informs but also inspires and facilitates growth.

Leadership in this dynamic environment means being more than a decision-maker; it involves being a curator of ideas and a facilitator of industry connections. Each day, I focus on ensuring that our content is both visionary and valuable, helping our readers navigate the complexities of launching and scaling innovative businesses. At Growth Magazine, we are not just observers of the startup revolution; we are participants, advocates, and champions of the entrepreneurial spirit that drives progress.

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The Battle

Zsuzsa Kecsmar

András Sárközi

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