Thinkbait

Founder | Thinkbait

Vampire Digital

Founder | Authority Marketing & Content Expert

Pinnacle VA

Founder | Remote business support manager

self-employed

Public Service Interpreter for Bristol City Council.

Freelance translator.

Hungarian Translator | Public Service Interpreter

Airbus

Covered various roles throughout my career at Airbus, such as Archivist, Administrator, Secretary / Executive Assistant, Skills & Competence Manager for Materials & Processes Centre of Excellence, & Communications Manager for the Landing Gear department.

Communications Manager | Executive Assistant | Skills & Competence Manager |

iPSL (Intelligent Processing Solutions Limited)

Bank administrator

Kunnsag Media Kht.

Youth programme, News Editorial & Presenting on live TV & Radio

Writer/Journalist for Korosi Lap - regional weekly newspaper.

Journalist, News/Programme Editor & Presenter

Content to die for | Sophisticated copywriting & LinkedIn growth services for Founders & Entrepreneurs | LinkedIn Strategy for personal & business brands | Not a pain in the neck | Founder @ Vampire Digital

For thinkers, for seekers, for anyone feeling the tension of being human in an over-automated world. For those who are tired of noise, shortcuts, and of being spoon-fed content that demands nothing of them…

If you are tired of all the clickbait.
I offer you Thinkbait.

Beyond better content, Thinkbait is a rebellion, a call to think deeper, write truer, and create with intention at a time when speed is worshipped above substance. It’s my answer to a cultural moment that prizes automation over imagination, and optimisation over originality.

Creating the Thinkbait way means choosing depth over dopamine. It means writing that stays with your reader long after they scroll further, and language that refuses to flatten itself for the algorithm.

My work explores what it means to stay human in a system increasingly built to replace human nuance. I write about the philosophical implications of AI, the erosion of creative integrity, and the slow extinction of thought in an age obsessed with efficiency.

I am a Human Intelligence Defender and AI Commentator, speaking on the future of creativity, the ethics of automation, and the irreplaceable intelligence of the human mind.

With over seven years of experience working with global SaaS, B2B, and tech founders, from Harvard and MIT researchers to reality TV personalities, I’ve helped leaders build audiences that think, feel, and follow. My agency, Vampire Digital, is positioned as a deliberate resistance to the AI-content flood: a home for human writing that converts through connection.

Before founding Vampire Digital, I spent twelve years in corporate communications and began my career as a journalist, writing investigative pieces and cultural commentary that demanded rigour, and truth-telling — qualities that now underpin every story my team and I craft for clients.

If you’re seeking a keynote speaker, AI ethics panellist, or media voice who can translate the human condition into intelligent conversation, I’d love to collaborate. As a champion of human thought and creativity, I’m not afraid of voicing my stance, even if that means going against the grain.

And if you’re a founder, investor, or thought leader ready to break out of the content hamster wheel and create something extraordinary, my team and I can help you:

❗️ Command attention in your industry 
❗️ Attract high-value clients while you focus on your business 
❗️ Position yourself as the undisputed authority in your field

Let’s build something that outlives the algorithm. 

👉🏼 https://calendly.com/chat-vampiredigital/20-min-vampire-consult

Zsike Peter 🧛🏻‍♀️

I never understood why getting these right is so hard for you native English speakers, so here you go. 

Just ask the Hungarian with English as her third language. 

If I sound like a snob, I may have earned it. 😘😂

Signed,
The Hungarian who speaks better English than your autocorrect.


📌 Edited to add: the dyslexic amongst you are naturally excused for this abhorrent behaviour.

While I do take my grammar seriously, this fun Sunday post was done in jest - not with the intention of hurting anyone's feelings whose grammar may not always be impeccable. I'm not without fault, that's for sure.

Zsike Peter 🧠

Somewhere between Leeds and Sheffield, I left one of 10 special copies of Thinkbait on a train.

Signed, sealed, and expectantly waiting to be found.

No algorithm chose its reader this time… Chance did.

This is how The Thinkbait Trail begins.

A breadcrumb experiment in attention, one book at a time.

Let’s see how going analog mixes with the digital. 

Will you be the one finding your very own THINKBAIT?

No alternative text description for this image

At 18, I went undercover in a brothel.

Not your average teenage rite of passage.

But speaking with some of those trafficked girls and then writing up that story got me a scholarship to one of Hungary’s top universities.

And more importantly, it taught me something no textbook ever could:
If you follow the crowd, you disappear.

That same mindset landed me my first journalism job, my first TV gig, and now... It’s what makes clients say things like:

“Got my signed contract from your lead this morning!! The first of many I'm sure... superb work team 👏”

“We’re about to close our first deal off the back of your work worth around £15k.”

That’s the power of writing the Thinkbait™️ way.

Not clickbait.
Not regurgitated, recycled, repurposed-for-the-hundredth-time fluff.
But work that stops people mid-scroll. Work that lands.

You don't need to be louder.
Thinkbait content is about being sharper. More real. More memorable. More you.

I’m opening the doors to just two new clients.

If you’ve been meaning to up your content game, build a brand that commands attention, and actually close deals - this is your moment.

Let’s talk... in my DMs.



----
💬 Context for the brothel story (yes, really):

I was 18.
I’d applied for a competitive journalism & English double degree scholarship and made it to the final shortlist. For the last round, they asked each of us to write a hard-hitting exposé.

Most people chose school lunches or youth unemployment.

I… snuck into a Hungarian brothel.

I interviewed the women working there, wrote about the conditions, and smuggled the whole thing into the editors the next day.

They gave me the scholarship.
And a job.

I wasn't after sensationalism.... but I wanted to do what no one else dared to do. 

And that’s stayed with me ever since.
Being different is better than being better.

AI won’t save your LinkedIn reach.

The solution might surprise you...

Being human is the answer!
Shocking concept, I know.

But the algorithm still prefers creators who move, speak, engage and show an actual pulse.

Today at 2pm GMT, I’m taking a small group through what really drives visibility on this platform, and why posting more content is the least important part.

If you want your posts to be seen by actual humans, preferably your ideal clients (not bots, not your mum, not your cat), come join us.

Limited seats left.

OH, and if you register, you're in for the raffle to win a signed copy of my limited edition book, THINKBAIT!

Be there, or forever hold your guru growth hacks!

EDIT: you have missed this one, but I'm running another one on 1st December.
Want to join us? https://luma.com/fmy9fao5

That peer-reviewed study from MIT about your brain rotting on ChatGPT is completely wrong.

I know this because I use it all the time, and I’ve 666X’d my output of utter nonsense, and I feel smarter than most of you.

In fact, you too can achieve peak nonsense productivity by buying my exclusive prompt pack, guaranteed to help you post 17 AI-generated thoughts (the leadershipy kind) before breakfast. 

We all know, anecdotal evidence and my personal opinion pulled from the warm depths of my backside are far more trustworthy than peer-reviewed research done by actual scientists.

Comment ‘NONSENSE’ if you want to make money while you sleep, bro.

…

If you’re exhausted by that exact brand of AI-hype nonsense… 

The “steal my three hacks that’ll make you rich overnight” posts, the ghostwritten guru wisdom, the “authentic” carousels written by seven interns and a 50 shades of beige chatbot… then it’s time for something else.

🧠 The Thinkbait Sessions are back. 🧠

Live on Zoom, twice a month.
Low cost.
No filler talk.
No templates.
No upsell in the outro.

Just the exact strategies I use with clients who prefer results over recycled marketing-bro gospel.

What we’ll cover:

❗️Building a relevant audience that cares, not just one that scrolls past
❗️Earning trust before chasing meaningless follower counts
❗️Writing with your unmistakably human voice, not AI with ADHD and delusions of grandeur
❗️Turning attention into clients who want to work with you without turning into a parody of yourself

First live session:

Wednesday 19 November 2025
2:00–3:00 p.m. GMT

Other time zones:

• 9:00–10:00 a.m. ET
• 8:00–9:00 a.m. CT
• 6:00–7:00 a.m. PT
• 3:00–4:00 p.m. CEST
• 4:00–5:00 p.m. EEST

💸 Investment: £50 GBP (~$65 USD)

AND…
Attend and you’ll be entered into a raffle to win a special-edition, hand-signed copy of my book, Thinkbait.

Limited run. High ink. Original content.
No platitudes. No templates. No mercy.

Come for the strategy.
Stay for the relief of never having to touch an ex-Twitterati hustle-broligarch’s template ever again.

📌 Limited to 20 seats only, so we have time for everyone’s questions!

See you live, or forever hold your growth hacks.

Register here: https://luma.com/13setvbs

We’ve been conditioned to value immediacy.

We want the post that goes viral, the spike of engagement, endless likes and reposts.
But short attention isn’t proof of relevance or authority. It’s only proof of appetite.

Compound content, the sort of content people revisit, quote, and even steal from… this is what builds authority.

The returns are slow, but they are cumulative.

Reputation is simply the interest you earn on consistency.

Patience, it turns out, is a better algorithm than any we have yet invented.

How do you manufacture applause?

Easy.
You tell people when to clap.
You give them a script.
And you make them feel like they’re part of something.

That’s the whole game … online and off.

Last week, at the Long Haul Leader Summit in Cambridge (hosted by the brilliant Chris Ducker ), I decided to test this theory with a little social experiment.

I told the audience about my father — a Transylvanian butcher who has no idea what I actually do. When I explain that I run a ghostwriting and content agency, he just blinks and asks, “So… you write for the internet?”
“Yes, Dad.”
“Are you famous then?”
“Not quite.”

Cue disappointment. Because, in his mind, if I don’t have a Wikipedia page, he’s failed as a father.

So I turned to the audience and said, “Today, I’d like your help to make my father proud.”

We were going to make me look internet famous.

I asked Chris to re-announce me WrestleMania-style.
I asked the crowd for standing ovations, name-chanting, wolf whistles, fainting … full-blown chaos.

They delivered beautifully!
And for a few minutes, I felt like a famous rockstar. 😂


—-

What you see online isn’t always what it seems. 

Some people have simply mastered the art of manufacturing attention… all the right words, the lighting, the applause, the illusion of scale. 

AI will only accelerate that noise. 

But the ones who’ll stand out will be those who are the most human. 
The ones who still write, speak, and show up without all the manufactured choreography.

Literature raised me gently, then taught me how to kill with a well-placed sentence.

What are you reading this weekend?

YOU + ME
Tomorrow...
I am looking for five participants. Are you in?

EDIT: you have missed this one, but I'm running another one on 1st December.
Want to join us? https://luma.com/fmy9fao5

Sarah Turner BNI® 💥

White Associates Ltd

Business Manager

A Buyer's Choice Home Inspections

A local West Auckland pre-purchase building inspection franchised business. 

Responsibilities 
•	Support with business strategy and financial planning. 
•	Two monthly GST returns. 
•	Preparing the books for our accountant.
•	Support with any issues that might arise. 

Achievements
•	Helped my husband to build a successful pre-purchase building inspection business.
•	Designed and implemented a prospecting system utilising open home buyers.  
•	Successfully marketed our business online and in person to become established. 
•	Networked with businesspeople to establish our brand and credibility locally.  
•	Implemented new software to streamline the booking process.

Business Owner / Director

BNI (Business Network International) New Zealand

A national franchise, part of a global franchise which helps businesspeople gain more revenue through business networking and qualified referrals. 

Responsibilities 
•	Actively contribute to the strategic planning of the organisation by contributing to the targets and goals for the team each year.  This year we hit our growth target early. 
•	Prepare and distribute our national communications including branding updates, campaign releases and training opportunities. 
•	Provide EA support to our two directors, each with their own unique style.  
•	Support the wider team of local directors with advice on policies and procedures. 
•	Assist the directors to recruit, prepare contracts for, train and onboard new team members.
•	Direct the operations assistant, my full-time direct report, with a focus on:
-	Providing supervision and necessary information to facilitate her role.
-	Offering guidance and training to enhance her skill set.
-	Mentoring her for increased responsibilities within the organisation.
•	Manage and maintain our national membership database for over 2800 members. 
•	Update and manage the national blog site through WordPress. 
•	Update and manage the national website and continuously work to improve our SEO ranking.  
•	Provide technical support for our global software system at all levels of the organisation.   
•	Facilitate and MC our national bi-annual leadership team training and monthly team meetings. 
•	Ensure all documentation and materials are up to date and correctly branded. 
•	Schedule, post and update our teams on training registrations, completions, and targets. 
•	Celebrate events, milestones, and achievements actively across our social media channels.  
•	Prepare and distribute weekly education moments for presentation.
•	Prepare and maintain training manuals.
•	Manage stock and organise internal and external suppliers.  
•	Coordinate and oversee nationwide events for our leaders and members.

Operations Manager 

A national franchise for building inspection or pre-purchase inspection and reports in New Zealand. 

Responsibilities 
•	Created franchise advertisements to help sell our first franchises in New Zealand. 
•	Prepared and delivered franchise presentations to potential franchise owners. 
•	Assisted in the sale of franchises to establish the New Zealand national franchise. 
•	Implemented the purchasing systems for all franchise equipment, software, and systems. 
•	Mapped out all the statistical boundaries for each of the New Zealand franchises. 
•	Provided technical inspection training and support to franchisees in house and out in the field. 
•	Trained and supported new franchise owners to prospect efficiently for inspection opportunities. 
•	Assisted new franchise owners to create professional networks within their franchised territories. 

Achievements 
•	Qualified as a building inspector through both AHIT and InterNACHI. 
•	Designed and built the New Zealand specific software template to aligning our inspection protocols to the New Zealand Standard 4306:2005 for Residential Property Inspection.

Operations Manager

Ray White

John Goodrum was one of Ray Whites Elite Salespeople selling in the top 5% of agents internationally. 

Responsibilities 
•	Absolute discretion, loyalty, and dependability as John’s trusted Executive Assistant. 
•	A strategic partner for new initiatives and strategies, someone to bounce ideas off. 
•	Schedule and supervise work for John Goodrum’s part time, casual staff, and contractors. 
•	Recruit and train new staff and contractors.  
•	Write marketing text and organise photographs for all new to market properties.
•	Plan, prepare and book promotional materials, weekly display, and open home advertising.   
•	Prepare contracts and take offers for the sale of residential property. 
•	Process contracts to completion of settlement facilitating a smooth transaction. 
•	Regular correspondence with solicitors, vendors, valuers, and purchasers.  
•	Schedule John’s busy open home schedule (often 8 per day) every week. 
•	Call and organise follow up correspondence to all open home attendees. 
•	Developed a call calling system for the team to help John Goodrum prospect for new listings. 
•	Daily database management using Top Producer 8i and the Ray White CRM system.  
•	Attend property viewings or building inspections as needed.

Executive Assistant to John Goodrum (Elite Member)

Avondale College  Auckland

At Avondale College from January 2003 to June 2005, I worked as a Science and Chemistry teacher. My responsibilities included delivering engaging instruction to students of varying proficiency levels, active participation in extracurricular activities, meticulous lesson planning, and providing pastoral care to foster a supportive learning environment. I excelled in teaching low-ability and ESOL students, consistently achieving high pass rates. Additionally, my contributions to the pastoral care of young adults led to an early appointment as Associate Dean with an associated salary increase.

Science and Chemistry Teacher, Third Form Associate Dean

Responsibilities 
•	Teacher of Science, year 9 to year 11. 
•	Teacher of Chemistry year 12 and 13. 
•	Pastoral care and management of year 9 students. 
•	Teacher in charge of girl’s chess. 
•	Ran the Australian National Chemistry Quiz. 

Achievements 
•	Excelled in the teaching of low ability and ESOL students as represented by average pass results over cross section of students within the departments. 
•	Active participant in the pastoral care of young adults in the college environment. Invited early on in career to pursue a role as an associate dean resulting in higher salary level.

Weekend and relief administrator/receptionist while at university

I am an outgoing, self-motivated, and bubbly individual who likes to take initiative. I am both strategic and analytic in my approach with an added passion for people and the ability to work alongside others injecting enthusiasm and bringing both positive energy and leadership to the team.  

I thrive in a busy environment where I can adapt quickly and be flexible as needed. I love to be the go-to person assisting the team with operational and technical details in a calm, professional and supportive way, enjoying the satisfaction gained from achieving our shared targets and goals.

I am highly organised, know how to prioritise, delegate, make decisions and problem solve. My high level of attention to detail allows me to carry out tasks thoroughly with accuracy whilst still being flexible to changing circumstances and demonstrating absolute trustworthiness and discretion.

taplio

The Battle

Zsike Peter 🧛🏻‍♀️

Sarah Turner BNI® 💥

Followers

Posts

Engagements

Likes

Performance ScoreZsike Peter 🧛🏻‍♀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Zsike Peter 🧛🏻‍♀️

Sarah Turner BNI® 💥

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zsike Peter 🧛🏻‍♀️'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreZsike Peter 🧛🏻‍♀️'s LinkedIn Performance